Targeting the Five Types of Purchase Intent

BY Audrey Strong
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This special report identifies the 5 types of Purchase Intent, featuring 2024 data updates from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America.

These five categories, along with recommended sales tactics from AdMall, will help business' marketing and sales teams find new, effective ways to redefine target audiences and better predict future purchase behavior BEFORE they start an online search.

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Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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