Be Prepared
to Be Brilliant!
SalesFuel®
RESEARCH FOR REVENUE GENERATORS™
SINCE 1989

SalesFuel is a recognized leader in providing proprietary sales intelligence, marketing research and insight selling strategies that give our clients a competitive edge.
#1 sales intelligence and marketing research tool for local media sales and ad agencies
Sales training for building credibility and leveraging AI at every stage
Predictive pre-hire assessments that measure the will to sell and lead effectively
Proprietary insight for sales strategy, marketing research and SaaS apps
SELL SMARTER® WITH SALESFUEL
Media Sales and Agency Growth
Sell Smarter® to boost incremental revenue
AdMall® is the #1 sales intelligence and marketing research tool for local media, advertising agencies and SMBs. It delivers opportunities for new business every week, ad spend benchmarks and marketing insights for 440+ verticals with AI-assisted analysis and creative ideas.
AdMall's Digital Audit™ reveals up-to-the-minute gaps in digital marketing. And our proprietary co-op advertising database helps expand local advertising budgets. AdMall can pay for itself with just a single sale. It also improves ROAS and marketing impact.
Sales Enablement
Use AI to build credibility and trust, not damage it
Only 1 out of 4 buyers view salespeople as credible in what they say and do. And just 42% believe AI is a reliable source of information. That's why your B2B sales team needs diligence, critical thinking and emotional intelligence when using AI in sales.
Based on the bestselling book by C. Lee Smith, SalesCred® delivers the best practices for using AI in sales responsibly while improving their credibility throughout the sales process to win bigger deals faster.
Sales Hiring
Build high-performing sales teams with greater confidence
Hire salespeople with the will to sell, and keep them longer, using proven, time-tested psychometric assessments.
TeamTrait™ predicts their natural tendencies, motivation and behavior under the stress of deadlines. It provides a second set of eyes to reduce the risk of making a bad hire.
TeamTrait's deep insights into how your current employees think take the guesswork out of motivation and the emotion out of difficult conversations. It even helps you identify and develop future leaders.
VOICES THAT IMPACT REVENUE
RESEARCH FOR REVENUE GENERATORS™
Sales Intelligence
Insight selling starts
with SalesFuel
SalesFuel's annual B2B BuyerSCAN® surveys more than 2,000 CEOs and senior decision-makers to decode the complex purchasing behaviors of companies with 20+ employees. Use it to learn what worries them, their buying process and how they vet suppliers.
B2B BuyerSCAN equips sellers, marketers and company leaders with the data they need to enhance their strategies and drive successful outcomes.
Marketing Research
Go beyond demographics to connect with the customer
For more than 15 years, SalesFuel's AudienceSCAN® has provided insight on how American thinks, shops and decides. Our proprietary study, with more than 60,000 panelists, delivers up-to-date psychographics, audience segmentation and B2C customer personas.
In addition to consumer behavior, SalesFuel's licensed databases contain zip code-level consumer spending, health conditions, housing data, ancestry, five-year projections and more.
Influence Research
Discover who Americans are more likely to believe
Credibility, determined by factors like being known, likable, helpful, and trustworthy, heavily influences who we trust for advice and information for daily decision-making. It's shaped by one's words, actions and others' testimonials about them.
SalesFuel's The State of Credibility in America™ reveals the latest trends on the credibility of various professions, AI, media, and executive leadership. The findings offer a roadmap for leaders, coaches, consultants, and branding experts in realms where credibility is crucial.
SALES ENABLEMENT

Use AI to build credibility and trust, not damage it
TRUSTED BY HUNDREDS OF LEADING COMPANIES












Sales is engine of your company.
We provide the fuel.
TRUSTED BY HUNDREDS OF LEADING COMPANIES























