Sales Intelligence

Build better B2B sales and marketing strategies

SalesFuel's annual B2B BuyerSCAN® surveys more than 2,000 CEOs and senior decision-​makers to decode the complex purchasing behaviors of companies with 20+ employees. Use it to learn what worries them, their buying process and how they vet suppliers.

B2B BuyerSCAN equips sellers, marketers and company leaders with the data they need to enhance their strategies and drive successful outcomes.

B2B BuyerSCAN

Marketing Research

Go beyond demographics to connect with the customer

For more than 15 years, SalesFuel's AudienceSCAN® has provided insight on how American thinks, shops and decides. Our proprietary study, with more than 60,000 panelists, delivers up-​to-​date psychographics, audience segmentation and B2C customer personas.

In addition to consumer behavior, SalesFuel's licensed databases contain zip code-​level consumer spending, health conditions, housing data, ancestry, five-​year projections and more.

AudienceSCAN​.com

B2B Business Intelligence

Leverage social listening to gain the upper hand

Social listening has traditionally been used the monitor the reputation of your own company. SalesFuel's ground-​breaking new SalesCred® PRO platform uses it to keep you up-​to-​date and in-​the-​know about what your prospects, accounts, and others in the industry are saying.

SalesCred® PRO also provides real-​time, strategic B2B intelligence and competitive intelligence in just 90 seconds for powerful sales preparation. Plus, stay top-​of-​mind using SalesCred PRO's AI-​powered tools for social selling, personal branding and thought leadership.

SalesCred® PRO

Sales Credibility

Be seen as the expert advisor they're looking for

Led by Global Sales Credibility Authority C. Lee Smith, SalesFuel empowers salespeople and executive leadership with The Power to Be Taken Seriously.™

Earn trust faster by building your personal brand with SalesCred® — the principles all business professionals need to measure and improve their credibility as reliable people who know what they're talking about and know how to help.

SalesCred​.com

Media and Agency Growth

Sell Smarter® to boost incremental revenue

AdMall® is the #1 sales intelligence and marketing research tool for local media, advertising agencies and SMBs. It delivers opportunities for new business every week, ad spend benchmarks and marketing insights for 440+ verticals with AI-​assisted analysis and creative ideas.

AdMall's Digital Audit™ reveals up-​to-​the-​minute gaps in digital marketing. And our proprietary co-​op advertising database helps expand local advertising budgets. AdMall can pay for itself with just a single sale. It also improves ROAS and marketing impact.

AdMall​.com

Sales Hiring

Build high-​performing sales teams with greater confidence

Hire salespeople with the will to sell, and keep them longer, using proven, time-​tested psychometric assessments.

TeamTrait™ reveals their natural tendencies, motivation and behavior under the stress of deadlines, providing a second set of eyes to reduce the risk of making a bad hire.

TeamTrait's deep insights into how your current employees think take the guesswork out of motivation and the emotion out of difficult conversations. It even helps you identify and develop future team leaders.

TeamTrait​.com

Sales Enablement

Lead your team to sell with insight and credibility

For more than 35 years, SalesFuel has trained thousands of sales reps on how to provide Relevant Insight™ to buyers. Our training programs teach sales reps how to Sell Smarter® using client-​centric insight selling and relationship selling techniques.

Our CEO, C. Lee Smith, is available for sales kickoffs, keynote presentations, sales consulting and entrepreneur leadership coaching.

CLeeSmith​.com