Sell Smarter®
with SalesFuel®
SalesFuel® delivers proven sales intelligence, exclusive market research, and AI-augmented enablement tools that help B2B revenue teams improve credibility, reduce the risk of ineffective hires, and outperform competitors.
SalesFuel is a recognized leader in providing proprietary sales intelligence, marketing research and insight selling strategies that give our clients a competitive edge.
SalesFuel’s proprietary research combines original surveys, exclusive datasets, and psychographic insights that are not available through AI or the public internet. SalesFuel’s annual B2B BuyerSCAN surveys more than 2,000 C‑suite decision-makers while AudienceSCAN provides deep insight into more than 20,000 consumers to give our clients an unfair advantage.
Only 24% of Americans believe what salespeople say and trust they actually know how to solve their problems. SalesCred® helps B2B sellers build the credibility that precedes trust, strengthen their personal brand perception, leverage insight selling, and apply AI responsibly to earn buyer confidence at every stage of the sales cycle.
TeamTrait® is a sales-centric behavioral and performance assessment platform that detects 150+ professional traits for evaluating sales candidates’ mindset, motivation, leadership traits, and predicting their ability to excel in key sales tasks — from prospecting and discovery to closing and AI-assisted selling.
AdMall® is the leading tactical business intelligence and sales research tool trusted by for more than 15,000 local media salespeople, advertising agencies, and digital marketing teams across the U.S. AdMall delivers real-time, relevant marketing insights and sales intelligence that enable users to build credibility, reduce account churn, and generate new business faster.
BE PREPARED TO BE BRILLIANT™
SELL SMARTER® WITH SALESFUEL
SALES INTELLIGENCE
How the C‑Suite Vets and Selects Suppliers
MARKETING RESEARCH
How America Thinks, Shops and Decides
INFLUENCE RESEARCH
Discover who Americans are more likely to believe
MEDIA AND AGENCY GROWTH
Sell Smarter® to boost incremental revenue
SALES HIRING
Build high-performing sales teams with greater confidence
SALES ENABLEMENT
Use AI to build credibility and trust, not damage it
Media Sales and Agency Growth
Sell Smarter® to boost incremental revenue
AdMall® is the #1 sales intelligence and marketing research tool for local media, advertising agencies and SMBs. It delivers opportunities for new business every week, ad spend benchmarks and marketing insights for 440+ verticals with AI-assisted analysis and creative ideas.
AdMall's Digital Audit™ reveals up-to-the-minute gaps in digital marketing. And our proprietary co-op advertising database helps expand local advertising budgets. AdMall can pay for itself with just a single sale. It also improves ROAS and marketing impact.
Sales Hiring
Build high-performing sales teams with greater confidence
Hire salespeople with the will to sell, and keep them longer, using proven, time-tested psychometric assessments.
TeamTrait™ predicts their natural tendencies, motivation and behavior under the stress of deadlines. Formerly known as SalesFuel HIRE, it provides a second set of eyes to reduce the risk of making a costly bad hire.
TeamTrait's deep insights into how your current employees think take the guesswork out of motivation and the emotion out of difficult conversations. It even helps you identify and develop future leaders.
Sales Enablement
Use AI to build credibility and trust, not damage it
Only 1 out of 4 buyers view salespeople as credible in what they say and do. And just 42% believe AI is a reliable source of information. That's why your B2B sales team needs diligence, critical thinking and emotional intelligence when using AI in sales.
Based on the bestselling book by C. Lee Smith, SalesCred® delivers the best practices for using AI in sales responsibly while improving their credibility throughout the sales process to win bigger deals faster.
VOICES THAT IMPACT REVENUE
RESEARCH FOR REVENUE GENERATORS™
Sales Intelligence
Insight selling starts
with SalesFuel
SalesFuel's annual B2B BuyerSCAN® surveys more than 2,000 CEOs and senior decision-makers to decode the complex purchasing behaviors of companies with 20+ employees. Use it to learn what worries them, their buying process and how they vet suppliers.
B2B BuyerSCAN equips sellers, marketers and company leaders with the data they need to enhance their strategies and drive successful outcomes.
Marketing Research
Go beyond demographics to connect with the customer
For more than 15 years, SalesFuel's AudienceSCAN® has provided insight on how American thinks, shops and decides. Our proprietary study, with more than 60,000 panelists, delivers up-to-date psychographics, audience segmentation and B2C customer personas.
In addition to consumer behavior, SalesFuel's licensed databases contain zip code-level consumer spending, health conditions, housing data, ancestry, five-year projections and more.
Influence Research
Discover who Americans are more likely to believe
Credibility, determined by factors like being known, likable, helpful, and trustworthy, heavily influences who we trust for advice and information for daily decision-making. It's shaped by one's words, actions and others' testimonials about them.
SalesFuel's The State of Credibility in America™ reveals the latest trends on the credibility of various professions, AI, media, and executive leadership. The findings offer a roadmap for leaders, coaches, consultants, and branding experts in realms where credibility is crucial.
TRUSTED BY HUNDREDS OF LEADING COMPANIES
Sales is engine of your company.
We provide the fuel.
TRUSTED BY HUNDREDS OF LEADING COMPANIES
FAQ ABOUT SALESFUEL
You can Sell Smarter by using SalesFuel’s exclusive business intelligence research, buyer behavior studies, AI-powered tools, and sales training to better understand buyers, improve your sales credibility, target the right opportunities, and have more insightful sales conversations. Sell Smarter is a registered trademark of SalesFuel, Inc.
SalesFuel is a sales intelligence and enablement company that delivers proprietary research, AI-augmented tools, and training to help B2B revenue teams Sell Smarter and grow revenue more reliably.
SalesFuel serves B2B sales, marketing, and media organizations that want better buyer insight, stronger sales credibility, and data-driven guidance for prospecting, hiring, and coaching. SalesFuel also serves SMB owners, founders, startups, HR managers, and CEOs of mid-size companies.
SalesFuel’s proprietary research combines original surveys, exclusive datasets, big data and psychographic insights that are not available through AI or public websites — giving sales, marketing, and leadership teams a unique advantage in understanding and influencing their best customers.
For example, SalesFuel’s annual B2B BuyerSCAN surveys more than 2,000 CEOs and C‑suite decision-makers to decode purchase intent, supplier vetting criteria, and AI adoption, while AudienceSCAN profiles over 20,000 U.S. consumers across 1,350+ personas to reveal shifts in purchase intent, media influence, and digital behavior that help sellers and marketers tailor strategies that drive revenue.
SalesFuel was founded in 1989 by C. Lee Smith in Columbus, Ohio, and has grown into a nationally recognized provider of sales intelligence, sales hiring and sales enablement platforms.
SalesFuel is a privately held company led by its founder and CEO, C. Lee Smith, along with a seasoned leadership team focused on sales intelligence, marketing research, and sales enablement. You can learn more about him on his website https://cleesmith.com
TeamTrait is a sales hiring and coaching solution that uses behavioral science and sales-specific insights to help leaders hire better reps, reduce turnover, and develop stronger teams. By measuring 150+ professional traits with sales-specific assessments, TeamTrait helps organizations reduce costly mis-hires, predict tension with future sales managers and select self-motivated salespeople who drive revenue.
AdMall is the leading tactical business intelligence and sales research tool for local media sales, advertising agencies, and digital marketing teams. Trusted by more than 15,000 media sales and marketing professionals across the United States, AdMall delivers real-time digital marketing insights, proprietary research, and sales intelligence that help users identify new opportunities, improve discovery calls, and close revenue-producing campaigns. AdMall is a registered trademark of SalesFuel, Inc. Learn more at AdMall.com
SalesCred is the bestselling book on credibility for salespeople by C. Lee Smith. SalesCred is also an AI-powered sales credibility app that combines exclusive research and responsible AI to score and improve professional credibility as perceived by a B2B salesperson's most desired customers. Based on SalesFuel’s State of Credibility in America research showing only 24% of U.S. adults view salespeople as credible, SalesCred focuses on boosting perceived expertise, leadership influence, and responsible AI use so sellers can differentiate themselves, become trusted advisors, and improve buyer engagement outcomes. SalesCred is a registered trademark.
Manage Smarter is a top-ten leadership and management podcast for managers, executives, entrepreneurs, and emerging leaders, featuring 20-minute interviews on hiring, coaching, sales performance, AI, company culture and the psychology of leadership. Learn more and listen to more than 300 interviews of business leaders at https://managesmarter.com
No. SalesFuel combines responsible AI with exclusive research, licensed proprietary data, and human-verified insights that generic AI tools cannot access. This gives SalesFuel clients a competitive edge over those who rely solely on AI for research shortcuts.
AI can make mistakes that can quickly damage a salesperson's credibility. SalesFuel uses responsible AI to augment exclusive research, licensed proprietary data, and human-verified data from reliable sources, then turns those insights into actionable guidance for salespeople and leadership.