Sell Smarter®
with SalesFuel®
SalesFuel® delivers proven sales intelligence, exclusive market research, and powerful AI sales tools for B2B revenue teams to improve credibility, reduce risk of ineffective hires, and outperform competitors.
SalesFuel is a recognized leader in providing proprietary sales intelligence, marketing research and insight selling strategies that give our clients a competitive edge.
SalesFuel® exclusive sales and marketing research
Proprietary sales intelligence, marketing research, and business intelligence that competitors cannot get from AI or a Google search.
SalesFuel’s annual B2B BuyerSCAN surveys more than 2,000 C‑suite decision-
AdMall® intelligence for local media sales and digital marketing
AdMall® is the #1 business intelligence and marketing research tool trusted by more than 15,000 local media salespeople and agencies.
AdMall® gives sellers everything they need in one place, so they spend less time clicking and more time selling. It equips them with ready-
TeamTrait™ predictive assessments for sales hiring and motivation
The cost of making a bad hire in B2B sales now averages $177,171.
TeamTrait™ uses behavioral science to predict which candidates have the skill and the will to sell that helps prevent sales hiring mistakes.
TeamTrait® detects 150+ professional traits that reveal a candidate's natural ability to excel in key sales tasks and AI-
SalesCred® sales enablement for building trust and credibility
Only 24% of Americans believe what salespeople say and don't trust their ability to solve their problems.
The SalesCred® program guides B2B sellers to build the sales credibility that precedes trust, strengthen their personal brand perception, leverage insight selling, and apply AI in sales responsibly to earn buyer confidence at every stage of the sales cycle.
BE PREPARED TO BE BRILLIANT™
SALES INTELLIGENCE
How the C‑Suite Vets and Selects Suppliers
MARKETING RESEARCH
How America Thinks, Shops and Decides
INFLUENCE RESEARCH
Discover who Americans are more likely to believe
MEDIA AND AGENCY GROWTH
Sell Smarter® to boost incremental revenue
SALES HIRING
Build high-
SALES ENABLEMENT
Use AI to build credibility and trust, not damage it
RESEARCH FOR REVENUE GENERATORS™
Sales Intelligence
Insight selling starts
with SalesFuel
SalesFuel's annual B2B BuyerSCAN® surveys more than 2,000 CEOs and senior decision-
B2B BuyerSCAN equips sellers, marketers and company leaders with the data they need to enhance their strategies and drive successful outcomes.
Marketing Research
Go beyond demographics to connect with the customer
For more than 15 years, SalesFuel's AudienceSCAN® has provided insight on how American thinks, shops and decides. Our proprietary study, with more than 60,000 panelists, delivers up-
In addition to consumer behavior, SalesFuel's licensed databases contain zip code-
Influence Research
Discover who Americans are more likely to believe
Credibility, determined by factors like being known, likable, helpful, and trustworthy, heavily influences who we trust for advice and information for daily decision-
SalesFuel's The State of Credibility in America™ reveals the latest trends on the credibility of various professions, AI, media, and executive leadership. The findings offer a roadmap for leaders, coaches, consultants, and branding experts in realms where credibility is crucial.
VOICES THAT IMPACT REVENUE
TRUSTED BY HUNDREDS OF LEADING COMPANIES
Sales is engine of your company.
We provide the fuel.
SELL SMARTER® WITH SALESFUEL
Media Sales and Agency Growth
Sell Smarter® to boost incremental revenue
AdMall® is the #1 sales intelligence and marketing research tool for local media, advertising agencies and SMBs. It delivers opportunities for new business every week, ad spend benchmarks and marketing insights for 440+ verticals with AI-
AdMall's Digital Audit™ reveals up-
Sales Hiring
Build high-
Hire salespeople with the will to sell, and keep them longer, using proven, time-
TeamTrait™ predicts their natural tendencies, motivation and behavior under the stress of deadlines. Formerly known as SalesFuel HIRE, it provides a second set of eyes to reduce the risk of making a costly bad hire.
TeamTrait's deep insights into how your current employees think take the guesswork out of motivation and the emotion out of difficult conversations. It even helps you identify and develop future leaders.
Sales Enablement
Use AI to build credibility and trust, not damage it
Only 1 out of 4 buyers view salespeople as credible in what they say and do. And just 42% believe AI is a reliable source of information. That's why your B2B sales team needs diligence, critical thinking and emotional intelligence when using AI in sales.
Based on the bestselling book by C. Lee Smith, SalesCred® delivers the best practices for using AI in sales responsibly while improving their credibility throughout the sales process to win bigger deals faster.
TRUSTED BY HUNDREDS OF LEADING COMPANIES
FAQ ABOUT SALESFUEL
You can Sell Smarter by using SalesFuel’s exclusive business intelligence research, buyer behavior studies, AI-
SalesFuel is a sales intelligence and enablement company that delivers proprietary research, AI-
SalesFuel serves B2B sales, marketing, and media organizations that want better buyer insight, stronger sales credibility, and data-
SalesFuel’s proprietary research combines original surveys, exclusive datasets, big data and psychographic insights that are not available through AI or public websites — giving sales, marketing, and leadership teams a unique advantage in understanding and influencing their best customers.
For example, SalesFuel’s annual B2B BuyerSCAN surveys more than 2,000 CEOs and C‑suite decision-
SalesFuel was founded in 1989 by C. Lee Smith in Columbus, Ohio, and has grown into a nationally recognized provider of sales intelligence, sales hiring and sales enablement platforms.
SalesFuel is a privately held company led by its founder and CEO, C. Lee Smith, along with a seasoned leadership team focused on sales intelligence, marketing research, and sales enablement. You can learn more about him on his website https://
TeamTrait is a sales hiring and coaching solution that uses behavioral science and sales-
AdMall is the leading tactical business intelligence and sales research tool for local media sales, advertising agencies, and digital marketing teams. Trusted by more than 15,000 media sales and marketing professionals across the United States, AdMall delivers real-
SalesCred is the bestselling book on credibility for salespeople by C. Lee Smith. SalesCred is also an AI-
Manage Smarter is a top-
No. SalesFuel combines responsible AI with exclusive research, licensed proprietary data, and human-
AI can make mistakes that can quickly damage a salesperson's credibility. SalesFuel uses responsible AI to augment exclusive research, licensed proprietary data, and human-