AI in Sales

Using AI in B2B sales can transform your success – but only if you use it effectively. It’s easy to approach AI as a do-it-all tool. But sellers should instead think of AI as part of their strategy rather than the strategy itself.

Do you know how to write effective AI prompts for sales success? If not, you’re missing out on opportunities to make the most out of these powerful sales assistants.

Cold pitches still work, but they perform best when they sound like informed relevance rather than a random interruption. Sellers agree the strongest pitches are personalized, reflect accurate data, and timed to the target’s eminent threat or opportunity.

Have you tried role playing in sales using AI? If not, you’re missing out on an effective way to improve your selling.

Are you using AI for sales calls? Likely not, as AI use among B2B sellers remains relatively low. In fact, SalesFuel found that customer research/business intelligence is what sellers use AI for most. And that percentage only tops out at 30%.

How many businesses are trying to appear in Google’s AI overviews? At least 48% claim familiarity with generative engine optimization (GEO) in a new survey. As they vie for position, they need to change tactics. You'll find new AI Overview analysis tools, like the one in AdMall most helpful.