Television
How one television group generated $742,000 in new business with just 3 sales
When you sell television media space, you face plenty of competition. You must show your clients how their advertising investment will return their desired ROI. With AdMall®, you will have the ability to Sell Smarter® and become the local marketing guru in seconds.
In fact, one U.S. television group sold $742,000 in new business from just three sales to local businesses using AdMall. And you can get a free trial so you can do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
- One sales rep had already closed over $500,000 in new business, with the help of AdMall, when she closed another huge deal with a quick-serve restaurant chain. The owners were having trouble finding the right employees until AdMall data came to the rescue. The rep showed the client how job seekers were keenly interested in sports. The client’s next ad campaign, amounting to over $300,000, targeted job seekers where they were most likely to notice the opportunity — sports and weather. In addition, the rep stays connected to the client by sharing relevant content she finds on AdMall.
- Another television sales rep targeted an agency that wanted to become the digital experts in the marketplace. Using AdMall’s Digital Audit and Local Account Intelligence Reports, the rep showed the client which media formats attract their target audiences. In return, the client is working with the rep as they sell online video, OTT and other media formats to local businesses that want to expand their digital presence. The contract had a value of over $267,000.
- When a local university wanted information on how to attract students, a television sales rep for the same company immediately turned to the Digital Audit on AdMall to determine what the competition was doing. With those insights and the university’s focus on specific courses of study, the rep recommended which DMAs to target. In addition, the rep pitched a $175,000 campaign that covered SEM, search and display. The university immediately saw an increase in enrolled students.
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Sell Smarter® with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, OTT viewer profiles and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
Grow and retain accounts with
3 types of intelligence from AdMall
SALES INTELLIGENCE
AdMall builds sales credibility so your new business hunters can be seen as trusted advisors that generate leads for future clients
MARKETING INTELLIGENCE
AdMall is the most trusted digital market research and market intelligence tool for media companies and small-to-midsize agencies in the United States
BUSINESS INTELLIGENCE
AdMall delivers pre-sales research and digital marketing intelligence for understanding B2C, B2B, and franchise businesses