AdMall is the leading sales research tool for OTT, connected TV (CTV) and streaming video for local media sellers.
AdMall is the one of the premier OTT industry sales research and market intelligence tools used by traditional media sellers to expand their full-service campaigns. Our platform features advanced market intelligence tools for OTT, offering deep insights and analysis for a wide variety of video audiences. With AdMall's market research tools for OTT, your team can uncover trends, optimize advertising strategies and drive revenue growth. Empower your sales team with the data they need to succeed in the competitive OTT/CTV market.
Here's how 5 traditional media reps generated over $1 million selling OTT advertising
When your team sells OTT advertising, they face the added challenge of educating your prospect. Chances are they don’t understand how it works. Some won't even know what OTT means or how it differs from CTV.
With AdMall®, your team has the ability to Sell Smarter® and become the local marketing guru in seconds. That’s because once your reps explain OTT, they can then demonstrate exactly how the client’s target audiences access their favorite video content using market intelligence tools for OTT advertising.
Many traditional media reps are using AdMall to generate thousands in new business every week with OTT.
And your team can get a free trial to do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
A local radio rep was working with a struggling, family-owned HVAC dealer. She used AdMall to provide a Digital Audit on their current digital campaign, making her more informed and intelligent when making recommendations. She also used industry intelligence research on target consumers, peak sales months, and how to best engage with consumers. She also looked into tips and challenges for the category and was able to see what co-op opportunities were available. The result was a huge $400,000 campaign that featured OTT along with radio and other digital advertising. "The research, and knowledge, gave me a leg up on my competition," she said.
A local radio rep was working with a struggling, family-owned HVAC dealer. She used AdMall tto provide a Digital Audit on their current digital campaign, making me more informed and intelligent when making recommendations. She also used intelligence research on target consumers, peak sales months, and how to best engage with consumers. She also looked into tips and challenges for the category and was able to see what co-op opportunities were available. The result was a huge $400,000 campaign that featured OTT along with radio and other digital advertising. "The research, and knowledge, gave me a leg up on my competition," she said.
With the help of AdMall, one TV sales rep closed over $250,000 in new business for an outdoor living client that previously had no advertising budget. She created an event marketing campaign that prominently used OTT/CTV, TV and social video. She sold it using AudienceSCAN's Barbecue Grill Shoppers profile, the Advertising Response Past 30 Days metrics and consumer spending data for outdoor furniture.
A cable TV rep who has sold millions with AdMall, closed a $200,000 multiscreen campaign to a local dentist using OTT, streaming video and cable TV. She uses the AudienceSCAN insights to tie in with and support the plan her team builds, showing the impact. The dental client also loved AdMall’s AI-Idea Generator and the National Event tie-in information.
Another local TV rep used AdMall's proprietary data to research the category, the customer, and the competition for a new personal injury law firm struggling with brand recognition. By researching what audiences seeking legal help were watching, she closed a $172,800 annual campaign combining broadcast TV with OTT streaming on Amazon Prime, with the data, not just her word, backing every recommendation.
Keep in mind that OTT advertising does not require media sellers to specialize in TV. One print media seller helped a personal injury attorney change their advertising approach. This attorney was trying to stand out in a very crowded market. After reviewing AdMall’s AudienceSCAN data, the media seller recommended a sponsored content program because Legal Services Clients want information about an attorney’s success. The $174,000 sale included distribution on programmatic video and other OTT channels like YouTube. The approach was successful because AudienceSCAN data indicated where the target audience searched online with the help of AdMall’s market research tools for OTT advertising.
Just one sale can pay for an entire year of the AdMall advantage.
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Provide exclusive insights
your competitors can't get from an AI prompt.
Grow new revenue with human-verified analysis and the latest opportunities for 400+ verticals
The most useful research isn't public. It's password-protected — proprietary, human-verified analysis that public AI platforms can't access, scrape, or fake its way into. That's the AdMall advantage. We enable even your greenest salesperson to tell a business owner something they didn't know, hadn't seen, or never had time to think about, and that's what builds a real competitive edge.
From market-specific data to expert analysis across various 400+ verticals, AdMall empowers your team to make data-driven decisions and optimize their sales strategies. Whether they're refining your messaging, identifying new opportunities, or fine-tuning targeting, AdMall equips them with the tools and advertising intelligence to quickly drive exceptional sales results — without needing to spend time verifying AI accuracy that lowers their efficiency.
Be the go-to local marketing experts with AudienceSCAN® psychographics
It's better to reach the people who count than count the people you reach. With extensive profiles of over 1,300+ customer groups, AudienceSCAN® uses market research tools to provide unparalleled insights into consumer behavior, early-cycle purchase intent, digital and technology usage, health and wellness concerns, automotive preferences, leisure interests, dining habits, and more.
Whether you have a business development specialist aiming to win over your ideal customer or an account executive seeking new upsell opportunities, AudienceSCAN empowers your team to make data-driven decisions using marketing intelligence tools.
Increase your share of digital marketing dollars with instant Digital Audit™ analysis
AdMall’s Digital Audit does in 60 seconds what would take you 60 minutes (and several other subscriptions) to do by hand. This digital marketing audit tool conducts a real-time data capture of any client or prospect’s digital presence and reveals where their digital marketing is falling short.
Using real-time big data, our Digital Audit tool analyzes the account’s advertising, marketing activity, reputation and findability — both in search and AI overviews. The digital ad intelligence then helps them to meet their customers where they are online — comparing their activity to the pre-purchase research methods used most by customers who intend to buy what they’re selling in the next 12 months. It's also an excellent competitive intelligence tool!
Build credibility at every meeting with proprietary research on how C‑suite decisions are made
Uncover invaluable insights with SalesFuel's exclusive B2B buyer research on how C‑suite decision-makers actually buy. This sales research tool gives your team a competitive edge with the latest proprietary studies like: B2B BuyerSCAN™, The State of Credibility in America™ (and what to do about it), Voice of the Sales Manager™, State of Media Sales™ and Voice of the Sales Rep.™
Your team can use real data to back up their pitch, sharpen strategy, and know more than the competition before they make that first call. Elevate your team's marketing effectiveness with SalesFuel's authoritative research and marketing intelligence tools, empowering them to achieve remarkable results.
Expand advertising budgets with AdMall's co-op advertising database for streaming television
Many advertisers have more money to spend than what's in their own budget — if you know where to find it. AdMall's co-op advertising database tracks market development funding for thousands of vendor brands, so your account executives can make every call with proof of available shared-cost dollars.
Every week, AdMall also delivers limited-time manufacturer promotions that need to be advertised now. These include local prospect lists and approved ad materials, so they know who and how to pitch for quick turnaround.
Use AI sales tools that leverage AdMall insights to close deals faster
While some companies are pitching artificial intelligence tools to cut human interaction, AdMall does the opposite. We've created innovative AI tools that help your team leverage AdMall's competitive edge faster and more effectively.
AdMall's 24/7 Sales Coach is a closed, generative AI system trained on the principles of customer-centric selling and soft skills. It draws upon decades of sales expertise and AdMall's latest insight on how buying decisions are actually made. AdMall's AI Idea Generators helps to create advertising scripts, marketing ideas and lead magnets that generate leads and delight advertisers.
One platform. Exclusive research, human-verified insights, plus AI that helps you act on them fast. Built specifically for media sales and agencies like yours.
MORE PREMIUM PASSWORD-PROTECTED RESEARCH
MARKETING BUDGET AND
AD SPEND BENCHMARKS
LOCAL HEALTHCARE
INTELLIGENCE
CURRENT YEAR
MARKET DEMOGRAPHICS
CONSUMER SPENDING
PROJECTIONS
AUTOMOTIVE
INTELLIGENCE
LOCAL HOUSING/
REAL ESTATE DATA
PLUS PINPOINT THEMATIC MAPPING TO THE ZIP CODE LEVEL
Develop stronger reps at no extra charge
based on current insights and decades of know-how.
Fast-Start Training
Research shows that when AdMall is part of the onboarding process, ROI jumps significantly. Anyone new to advertising sales should take the one-hour Advertising 101 course that teaches the fundamentals of advertising. AdMall 101 is recommended for all new hires.
AI-Enhanced Sales Coach
Your team's 24/7 coaching assistant — a private AI agent trained on the tactics of leading sales consultants and our exclusive research. Your team can ask to write sales sequences, learn how to deal with a difficult client, or get immediate answers using AdMall data.
Certification and Badging
In addition to our full library of how-to videos and webinars, AdMall's certification and digital badging program lets account executives earn verified credentials, like Certified Digital Marketing Expert, that they can share on LinkedIn to prove their expertise to clients and prospects.
Sell Smarter® with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, OTT viewer profiles, and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Be their local marketing expert with consumer spending, healthcare needs, employment, and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
Frequently Asked Questions
Market intelligence tools for over-the-top (OTT) advertising focus on data related to streaming video over the internet. Viewers can see the content on smart TV, mobile phones, computers and other electronic devices. The tools track and measure streaming habits, ad supported viewing data and report on campaign performance.
The best way to sell this format is to use market research tools for OTT advertising. Specifically, they can show clients where the target audience resides by using zip code data.
AdMall’s valuable AudienceSCAN data can help media sellers and their accounts understand details like where the target audience searches online and the media formats that have the most influence on their behavior. Creating and distributing content through the right channels such as mobile phones means an advertiser generates a higher ROI.
Local accounts want to know that ad delivery can be directed as specific zip codes or DMAs. Using AdMall’s demographic and mapping data, streaming ad sales reps can show accounts where their CTV ads will be visible.
Learn more about AdMall.
