OTT Advertising
Here's how traditional media reps generate thousands selling OTT advertising
When you sell OTT advertising, you face the added challenge of educating your prospect. Chances are they don’t understand how it works. Some won't even know what OTT means or how it differs from CTV.
With AdMall®, you will have the ability to Sell Smarter® and become the local marketing guru in seconds. That’s because once you explain OTT, you can then demonstrate exactly how your client’s target audiences access their favorite video content.
Many traditional media reps are using AdMall to generate thousands in new business every week with OTT. And you can get a free trial so you can do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
- A local media seller recently helped a bathroom remodeling company solve the mystery of their disappearing customers. An analysis of home remodeling behavior done with AdMall data revealed that the remodeling company needed to expand its reach to connect with younger homeowners who weren’t seeing traditional TV ads. The rep recommended and sold a $102,000 ad campaign that included OTT. The owner was delighted to receive detailed information on campaign performance such as how many residents were watching the OTT video ads on their phones and for how long.
- When media sellers pitch to local banks, they often encounter opinions about sticking to safe and proven business practices. This opinion extends to advertising. One media seller was able to show a community bank that it would need to appeal to younger consumers in order to grow. And to do that, the seller explained, the bank’s advertising had to appear on the media formats younger consumers use. AdMall’s AudienceSCAN data revealed that younger consumers frequently search online and take action after they see video ads that pop up before their selected content runs. With the hard data in front of them, the bank’s owner agreed to try a $20,000 digital campaign.
- OTT advertising really shines when an organization needs to reach a niche audience. A media seller who was working with a nonprofit group on a fundraising campaign understood this detail. The media seller accessed AdMall’s AudienceSCAN data to learn about target audiences that were likely to donate to domestic violence victim assistance programs and the media formats they respond to. In addition, AdMall’s Digital Audit data pointed to the sites the audiences frequently visit, along with popular keywords. The buyer agreed to a digital campaign that included target display and video. They reported that their $12,000 investment was highly successful in raising their profile in the community and in selling tickets to their fundraising events.
- Keep in mind that OTT advertising does not require media sellers to specialize in TV. One print media seller helped a personal injury attorney change their advertising approach. This attorney was trying to stand out in a very crowded market. After reviewing AdMall’s AudienceSCAN data, the media seller recommended a sponsored content program because Legal Services Clients want information about an attorney’s success. The $174,000 sale included distribution on programmatic video and other OTT channels like YouTube. The approach was successful because AudienceSCAN data indicated where the target audience searched online.
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Sell Smarter® with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, OTT viewer profiles and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
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3 types of intelligence from AdMall
SALES INTELLIGENCE
AdMall builds sales credibility so your new business hunters can be seen as trusted advisors that generate leads for future clients
MARKETING INTELLIGENCE
AdMall is the most trusted digital market research and market intelligence tool for media companies and small-to-midsize agencies in the United States
BUSINESS INTELLIGENCE
AdMall delivers pre-sales research and digital marketing intelligence for understanding B2C, B2B, and franchise businesses