$8.4 billion will be spent on local out-of-home advertising this year.
Here's how to get your unfair share…
Local businesses know they need to advertise. Our partners at BIA estimate they'll spend $8.4 billion in the U.S. on out-of-home advertising (OOH), digital out-of-home (DOOH), transit advertising, cinema advertising and geo-fencing this year — accounting for 5.1% of ad budgets on average.
If your team is selling out-of-home advertising, you can’t afford to be without AdMall. It's the #1 sales research tool for media sales that informs sellers about the latest opportunities in over 450 industry verticals and provides profiles for over 1,400 target audiences.
With AdMall, your reps can use independent research to show prospects how both out-of-home and digital media connects with their target audience. You can Sell Smarter® and become the local marketing guru in seconds.
In fact, most local media companies pay for entire year of AdMall sales intelligence with just a single sale. And your team can get a free trial to do the same!
Sell Smarter® with AdMall
- With AdMall, your team can generate higher sales by targeting the right verticals. The OAAA and Harris Poll report that top buyers of OOH advertising include hospitals, clinics and medical centers, legal services, quick-service restaurants; consumer banking, and domestic hotels. AdMall arms sellers with in-depth business intelligence and marketing research for all of these — and 450 more.
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AdMall’s Prospect by Advertising Response report reveals which audiences will most likely respond out-of-home advertising. This data, along with purchase intent signaling from AudienceSCAN, will convince your accounts that an out-of-home media buy should be part of their media plan.
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With AdMall, your team can show the prospect's zip code level consumer spending on common goods and services. When sales reps combine that data with AdMall’s local mapping tools, it’s easy to show prospects the level of reach and potential impressions they’ll get as a result of their investment.
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AdMall allows your reps to position themselves as consultative reps who have researched the prospect’s industry, to build credibility and to increase their chances of closing the deal.
Just one sale can pay for an entire year of the AdMall advantage.
Start your 2‑week free trial today!
No risk. No obligation. No credit card required.
Available to qualifying agencies and media companies.
Provide exclusive insights
your competitors can't get from an AI prompt.
Grow new revenue with human-verified analysis and the latest opportunities for 400+ verticals
The most useful research isn't public. It's password-protected — proprietary, human-verified analysis that public AI platforms can't access, scrape, or fake its way into. That's the AdMall advantage. We enable even your greenest salesperson to tell a business owner something they didn't know, hadn't seen, or never had time to think about, and that's what builds a real competitive edge.
From market-specific data to expert analysis across various 400+ verticals, AdMall empowers your team to make data-driven decisions and optimize their sales strategies. Whether they're refining your messaging, identifying new opportunities, or fine-tuning targeting, AdMall equips them with the tools and advertising intelligence to quickly drive exceptional sales results — without needing to spend time verifying AI accuracy that lowers their efficiency.
Be the go-to local marketing experts with AudienceSCAN® psychographics
It's better to reach the people who count than count the people you reach. With extensive profiles of over 1,300+ customer groups, AudienceSCAN® uses market research tools to provide unparalleled insights into consumer behavior, early-cycle purchase intent, digital and technology usage, health and wellness concerns, automotive preferences, leisure interests, dining habits, and more.
Whether you have a business development specialist aiming to win over your ideal customer or an account executive seeking new upsell opportunities, AudienceSCAN empowers your team to make data-driven decisions using marketing intelligence tools.
Increase your share of digital marketing dollars with instant Digital Audit™ analysis
AdMall’s Digital Audit does in 60 seconds what would take you 60 minutes (and several other subscriptions) to do by hand. This digital marketing audit tool conducts a real-time data capture of any client or prospect’s digital presence and reveals where their digital marketing is falling short.
Using real-time big data, our Digital Audit tool analyzes the account’s advertising, marketing activity, reputation and findability — both in search and AI overviews. The digital ad intelligence then helps them to meet their customers where they are online — comparing their activity to the pre-purchase research methods used most by customers who intend to buy what they’re selling in the next 12 months. It's also an excellent competitive intelligence tool!
Build credibility at every meeting with proprietary research on how C‑suite decisions are made
Uncover invaluable insights with SalesFuel's exclusive B2B buyer research on how C‑suite decision-makers actually buy. This sales research tool gives your team a competitive edge with the latest proprietary studies like: B2B BuyerSCAN™, The State of Credibility in America™ (and what to do about it), Voice of the Sales Manager™, State of Media Sales™ and Voice of the Sales Rep.™
Your team can use real data to back up their pitch, sharpen strategy, and know more than the competition before they make that first call. Elevate your team's marketing effectiveness with SalesFuel's authoritative research and marketing intelligence tools, empowering them to achieve remarkable results.
Expand advertising budgets with AdMall's co-op advertising database for out-of-home media
Many advertisers have more money to spend than what's in their own budget — if you know where to find it. AdMall's co-op advertising database tracks market development funding for thousands of vendor brands, so your account executives can make every call with proof of available shared-cost dollars.
Every week, AdMall also delivers limited-time manufacturer promotions that need to be advertised now. These include local prospect lists and approved ad materials, so they know who and how to pitch for quick turnaround.
Use AI sales tools that leverage AdMall insights to close deals faster
While some companies are pitching artificial intelligence tools to cut human interaction, AdMall does the opposite. We've created innovative AI tools that help your team leverage AdMall's competitive edge faster and more effectively.
AdMall's 24/7 Sales Coach is a closed, generative AI system trained on the principles of customer-centric selling and soft skills. It draws upon decades of sales expertise and AdMall's latest insight on how buying decisions are actually made. AdMall's AI Idea Generators helps to create advertising scripts, marketing ideas and lead magnets that generate leads and delight advertisers.
One platform. Exclusive research, human-verified insights, plus AI that helps you act on them fast. Built specifically for media sales and agencies like yours.
MORE PREMIUM PASSWORD-PROTECTED RESEARCH
MARKETING BUDGET AND
AD SPEND BENCHMARKS
LOCAL HEALTHCARE
INTELLIGENCE
CURRENT YEAR
MARKET DEMOGRAPHICS
CONSUMER SPENDING
PROJECTIONS
AUTOMOTIVE
INTELLIGENCE
LOCAL HOUSING/
REAL ESTATE DATA
PLUS PINPOINT THEMATIC MAPPING TO THE ZIP CODE LEVEL
Develop stronger reps at no extra charge
based on current insights and decades of know-how.
Fast-Start Training
Research shows that when AdMall is part of the onboarding process, ROI jumps significantly. Anyone new to advertising sales should take the one-hour Advertising 101 course that teaches the fundamentals of advertising. AdMall 101 is recommended for all new hires.
AI-Enhanced Sales Coach
Your team's 24/7 coaching assistant — a private AI agent trained on the tactics of leading sales consultants and our exclusive research. Your team can ask to write sales sequences, learn how to deal with a difficult client, or get immediate answers using AdMall data.
Certification and Badging
In addition to our full library of how-to videos and webinars, AdMall's certification and digital badging program lets account executives earn verified credentials, like Certified Digital Marketing Expert, that they can share on LinkedIn to prove their expertise to clients and prospects.
Build credibility on every call with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, audience profiles and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Expand marketing budgets with co-op advertising and market development funds.
- Map your locations against consumer spending, healthcare needs, housing and demographic forecasts.
- Be their local marketing expert with consumer spending, healthcare needs, employment and more down to the zip code level.
Frequently Asked Questions
In the competitive world of media selling, OOH sales intelligence means the difference between success and failure. The right tools help media sellers identify buyers, understand audience purchase intent, analyze location data and demonstrate how OOH excels as the primary ad vehicle and as part of the complete media mix, including digital formats.
An out-of-home (OOH) advertising sales tool is software that helps media companies sell advertising that appears in physical public spaces such as transit stations rather than on websites, TV or radio. OOH sales intelligence software can assist sellers by showing them where ads are running or by matching inventory with target audience exposure data.
Sellers use AdMall as an OOH market research tool. AdMall contains data down to the zip-code level for consumers by age, income and gender. In addition, AudienceSCAN and B2BBuyerSCAN data identify audiences that respond to OOH, whether the ads are in a traditional or digital format.
AdMall, in its AudienceSCAN profiles, contains information about Cinema Ad Responders.
As an OOH market intelligence tool, AdMall provides reps with information about which verticals buy the media format. Reps can also use AudienceSCAN data to show marketers which consumers typically respond to OOH ad campaigns. In addition, AdMall provides zip-code level spending data on goods and services, along with mapping tools that show the level of reach.
AdMall’s partner, BIA, estimates that $8.4B will be spent on local out-of-home advertising this year. This figure amounts to 5.1% of local ad spending in the U.S. and includes format such as billboard, street furniture and transit.
Learn more about AdMall.
