AdMall is the leading sales research tool for newspapers, magazines, newsletters, digital publications, and other local publications.
Equipped with advanced market intelligence tools for publications, AdMall offers in-depth audience insights, business intelligence, and local market research tools for publications for uncovering trends, optimizing advertising strategies and driving revenue growth. Empower your sales team with the data they need to excel in the competitive local publication market, ensuring exceptional results and success.
How 4 reps scored $654,000 in new business with just 1 sale each.
Local businesses know they need to advertise, and reps for newspapers, magazines, and other publications are there to help. With AdMall, your team can show prospects how both print and digital media connect with their target audience using market intelligence tools for publications. Your reps can Sell Smarter® and become the local marketing guru in seconds.
In fact, here's how four print reps sold $654,000 in new business from just one sale each to local businesses using AdMall's sales research tools for local publications. And your team can get a free trial so they can do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
When a blood bank needed a profile on donors and how to reach them in four markets, the print rep turned to AdMall. With AudienceSCAN®, the rep knew which local media formats the blood donor audience responded to. The client signed on for a $203,400 ad campaign, including YouTube and display advertising.
Consumers are reeling from the rate of inflation on food. Grocery stores are eager to promote their affordability, so one rep helped his clients tease great offers through a mobile campaign. By setting up digital addressable GEO-fencing products within a 10-mile radius, stores reached the target shoppers. To close this $202,000 campaign, the rep used AdMall’s local account intelligence reports.
With 120 personal injury attorneys competing in the local market, a local media sales rep needed to give their client a competitive edge. AudienceSCAN data reveals that legal services clients actively read blog posts. To connect with these consumers, the rep pitched a campaign that included a sponsored content section on the newspaper site along with programmatic display and video. The final contract amounted to $174,000 using AdMall's market research tools for publications.
Faced with losing an existing liquor store account, one account executive used AdMall to show their audience responded to newspaper ads [at a higher rate than all U.S. adults]. They also noted several digital products also ranked well: email, streaming audio, streaming TV, internet banner ads, and pre-roll. They secured the meeting with the dismissive decision-maker by letting them know they had interesting research to share about their audience. They not only saved the account, but increased their spend by $75,000 using AdMall's market research tools.
Just one sale can pay for an entire year of the AdMall advantage.
Start your 2‑week free trial today!
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Available to qualifying agencies and media companies.
Provide exclusive insights
your competitors can't get from an AI prompt.
Grow new revenue with human-verified analysis and the latest opportunities for 400+ verticals
The most useful research isn't public. It's password-protected — proprietary, human-verified analysis that public AI platforms can't access, scrape, or fake its way into. That's the AdMall advantage. We enable even your greenest salesperson to tell a business owner something they didn't know, hadn't seen, or never had time to think about, and that's what builds a real competitive edge.
From market-specific data to expert analysis across various 400+ verticals, AdMall empowers your team to make data-driven decisions and optimize their sales strategies. Whether they're refining your messaging, identifying new opportunities, or fine-tuning targeting, AdMall equips them with the tools and advertising intelligence to quickly drive exceptional sales results — without needing to spend time verifying AI accuracy that lowers their efficiency.
Be the go-to local marketing experts with AudienceSCAN® psychographics
It's better to reach the people who count than count the people you reach. With extensive profiles of over 1,300+ customer groups, AudienceSCAN® uses market research tools to provide unparalleled insights into consumer behavior, early-cycle purchase intent, digital and technology usage, health and wellness concerns, automotive preferences, leisure interests, dining habits, and more.
Whether you have a business development specialist aiming to win over your ideal customer or an account executive seeking new upsell opportunities, AudienceSCAN empowers your team to make data-driven decisions using marketing intelligence tools.
Increase your share of digital marketing dollars with instant Digital Audit™ analysis
AdMall’s Digital Audit does in 60 seconds what would take you 60 minutes (and several other subscriptions) to do by hand. This digital marketing audit tool conducts a real-time data capture of any client or prospect’s digital presence and reveals where their digital marketing is falling short.
Using real-time big data, our Digital Audit tool analyzes the account’s advertising, marketing activity, reputation and findability — both in search and AI overviews. The digital ad intelligence then helps them to meet their customers where they are online — comparing their activity to the pre-purchase research methods used most by customers who intend to buy what they’re selling in the next 12 months. It's also an excellent competitive intelligence tool!
Build credibility at every meeting with proprietary research on how C‑suite decisions are made
Uncover invaluable insights with SalesFuel's exclusive B2B buyer research on how C‑suite decision-makers actually buy. This sales research tool gives your team a competitive edge with the latest proprietary studies like: B2B BuyerSCAN™, The State of Credibility in America™ (and what to do about it), Voice of the Sales Manager™, State of Media Sales™ and Voice of the Sales Rep™.
Your team can use real data to back up their pitch, sharpen strategy, and know more than the competition before they make that first call. Elevate your team's marketing effectiveness with SalesFuel's authoritative research and marketing intelligence tools, empowering them to achieve remarkable results.
Expand advertising budgets with AdMall's co-op advertising database for local publications
Many advertisers have more money to spend than what's in their own budget — if you know where to find it. AdMall's co-op advertising database tracks market development funding for thousands of vendor brands, so your account executives can make every call with proof of available shared-cost dollars.
Every week, AdMall also delivers limited-time manufacturer promotions that need to be advertised now. These include local prospect lists and approved ad materials, so they know who and how to pitch for quick turnaround.
Use AI sales tools that leverage AdMall insights to close deals faster
While some companies are pitching artificial intelligence tools to cut human interaction, AdMall does the opposite. We've created innovative AI tools that help your team leverage AdMall's competitive edge faster and more effectively.
AdMall's 24/7 Sales Coach is a closed, generative AI system trained on the principles of customer-centric selling and soft skills. It draws upon decades of sales expertise and AdMall's latest insight on how buying decisions are actually made. AdMall's AI Idea Generators helps to create advertising scripts, marketing ideas and lead magnets that generate leads and delight advertisers.
One platform. Exclusive research, human-verified insights, plus AI that helps you act on them fast. Built specifically for media sales and agencies like yours.
MORE PREMIUM PASSWORD-PROTECTED RESEARCH
MARKETING BUDGET AND
AD SPEND BENCHMARKS
LOCAL HEALTHCARE
INTELLIGENCE
CURRENT YEAR
MARKET DEMOGRAPHICS
CONSUMER SPENDING
PROJECTIONS
AUTOMOTIVE
INTELLIGENCE
LOCAL HOUSING/
REAL ESTATE DATA
PLUS PINPOINT THEMATIC MAPPING TO THE ZIP CODE LEVEL
Develop stronger reps at no extra charge
based on current insights and decades of know-how.
Fast-Start Training
Research shows that when AdMall is part of the onboarding process, ROI jumps significantly. Anyone new to advertising sales should take the one-hour Advertising 101 course that teaches the fundamentals of advertising. AdMall 101 is recommended for all new hires.
AI-Enhanced Sales Coach
Your team's 24/7 coaching assistant — a private AI agent trained on the tactics of leading sales consultants and our exclusive research. Your team can ask to write sales sequences, learn how to deal with a difficult client, or get immediate answers using AdMall data.
Certification and Badging
In addition to our full library of how-to videos and webinars, AdMall's certification and digital badging program lets account executives earn verified credentials, like Certified Digital Marketing Expert, that they can share on LinkedIn to prove their expertise to clients and prospects.
Sell Smarter® with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, reader profiles, and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Be their local marketing expert with consumer spending, health care needs, employment, and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
Frequently Asked Questions
The best market intelligence tools for publications drive new business with data. With AdMall, media sellers can access information about limited time offers from vendors for products carried by local dealers. These tools also display the type of media advertising that is most popular with the target audience for each business type on the seller’s list.
Market intelligence tools for publications offer data about subscribers versus casual readers, ad spending and competitor strategies. These tools may measure these details at the national, regional and local level.
With AdMall, one of the top research tools for publications, media sellers can access data about consumers who are interested in their content and marketers who will buy ad space to reach these consumers.
AdMall’s industry intelligence reports show the level of print advertising done by vertical. The research also shows the level of interest in publications for each audience. With this information, media sellers can pitch ad space to local businesses that want to sell to local buyers.
Yes, AdMall AudienceSCAN data includes audience personas for consumers who access digital-only as well as print publications.
As one of the top sales research tools for local publications, AdMall contains unique features. Media sellers can generate company-specific intelligence reports for their accounts. AdMall also contains zip-code level data on consumer spending in hundreds of categories. And the platform allows subscribers to access over 1,350 AudienceSCAN personas.
Learn more about AdMall.
