Publications
How 3 reps scored $579,000 in new business for their publications
Local businesses know they need to advertise and reps for newspapers, magazines and other publications are there to help. With AdMall, you can show them how both print and digital media connects with their target audience. You can Sell Smarter® and become the local marketing guru in seconds.
In fact, here's how three reps sold $579,000 in new business from just one sale each to local businesses using AdMall. And you can get a free trial so you can do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
- When a blood bank needed a profile on donors and how to reach them in four markets, the rep turned to AdMall. With AudienceSCAN, the rep knew which local media formats the blood donor audience responds to. The client signed on for a $203,400 ad campaign that included YouTube and display advertising.
- Consumers are reeling from the rate of inflation on food. Grocery stores are eager to promote their affordability, so one rep helped his clients tease great offers through a mobile campaign. By setting up digital addressable GEO-fencing products within a 10-mile radius, stores reached the shoppers they were targeting. To close this $202,000 campaign, the rep used AdMall’s local account intelligence reports.
- With 120 personal injury attorneys competing in the local market, a local media sales rep needed to give their client a competitive edge. AudienceSCAN data reveals that legal services clients actively read blog posts. To connect with these consumers, the rep pitched a campaign that included a sponsored content section on the newspaper site along with programmatic display and video. The final contract amounted to $174,000.
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Sell Smarter® with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, reader profiles and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
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3 types of intelligence from AdMall
SALES INTELLIGENCE
AdMall builds sales credibility so your new business hunters can be seen as trusted advisors that generate leads for future clients
MARKETING INTELLIGENCE
AdMall is the most trusted digital market research and market intelligence tool for media companies and small-to-midsize agencies in the United States
BUSINESS INTELLIGENCE
AdMall delivers pre-sales research and digital marketing intelligence for understanding B2C, B2B, and franchise businesses