Here's how digital marketing consultants are generating millions in new business with AdMall®
When you sell digital marketing services, you face plenty of competition. You must show your clients how their investment will return the ROI they want. Here's how several digital marketers did exactly that.
Armed with AdMall®, they had the ability to stand apart from all the other SEO and digital marketing "experts." In fact, most business development reps pay for an entire year of AdMall sales intelligence with just a single sale. And you can get a free trial so you can do the same!
It's the #1 digital marketing research tool for local digital marketing sales for a reason. The results speak for themselves!
Grocery stores can be notoriously slow to adjust their advertising strategies. One savvy media sales rep showed their local grocery store an AudienceSCAN profile, which indicated how heavily millennial shoppers use digital media formats, ranging from coupons to video. The store owner heard the rep’s pitch based on AdMall’s Digital Audit and AudienceSCAN data. They agreed to a campaign consisting of geofencing, retargeting, and pre-roll video, and the new digital revenue for the media seller amounted to over $114,000. With new customers entering the store, the grocer attributed part of the success to the campaign’s video completion rate of 34.6%.
A sports medicine client was struggling with all the available choices in the digital market. So the rep used AdMall to do a digital audit of their entire digital footprint.. He found that the client was not doing SEO despite it being in the SEM plan. The marketing manager was shocked to learn about this disconnect. The client signed a campaign pitch of SEO, OTT and digital audio for a total of $117,240.
A local art gallery was seeking ways to re-engage potential visitors. Using AdMall’s AudienceSCAN profile on Arts Supporters, the digital marketing rep found promising information for the gallery owner. This audience responds to digital advertising. The rep presented a campaign that included Facebook and OTT advertising, along with traditional media. After the $90,000 contract was signed, the 12-month campaign ran in the local market to attract art lovers to the brick-and-mortar destination.
A local account manager had only been working in digital agencies for a little over a year, and in that time she had closed around $300,000 in new business with the help of AdMall. After two years of trying, she signed a local construction company to an annual digital advertising campaign amounting to $56,000 and consisted entirely of SEM, SEO and CTV/OTT. She used AdMall's AudienceSCAN data to help sway the company by incorporating advertising response, response method, viewing habits, and types of programming into her sales pitch.
A omnichannel marketing agency was targeting a mattress company as a new client. The veteran digital sales manager used AdMall to identify key market trends and understand how consumers in the area make purchasing decisions. And also how they react to different media types throughout their purchase journey. Pairing those insights, with a full SEO Digital Audit, they helped connect their branding and awareness efforts with conversion-driven tactics. The result was impressive: a 3:1 ROI within just 30 days of their initial $30,000, 3‑month test. The client broke even on day three of their first campaign.
After a local golf cart dealer moved to a new location, they wanted their customers to follow them. This was an especially important goal as a competitor had started up near their old location. The rep used AdMall to geotarget consumers in specific zip codes as they developed their proposal. In addition, the Digital Audit results proved crucial in terms of tracking the kind of digital advertising the competitor was engaging in. With that data, the rep sold a package for $10,000 in the first year and followed up with another $35,000 sale in the second year because the client was so impressed with the results.
Just one sale can pay for an entire year of the AdMall advantage.
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Increase your share of digital marketing dollars with instant Digital Audit™ analysis of digital ads, SEO and AIO
AdMall’s Digital Audit does in 60 seconds what would take you 60 minutes to do by hand. This exclusive tool conducts a real-time data capture of any client or prospect’s digital presence and reveals where their digital marketing is falling short using our digital marketing intelligence tools.
Using real-time big data, Digital Audit analyzes the account’s advertising, marketing activity, reputation, and findability. It then helps them to meet their customers where they're online — comparing their activity to the pre-purchase research methods used most by customers who intend to buy what they’re selling in the next 12 months. It's also an excellent competitive intelligence tool!
Be the go-to local marketing experts with AudienceSCAN® digital marketing segmentation
It's better to reach the people who count than count the people you reach. With extensive profiles of over 1,300+ customer groups, AudienceSCAN® uses market research tools to provide unparalleled insights into consumer behavior, early-cycle purchase intent, digital and technology usage, health and wellness concerns, automotive preferences, leisure interests, dining habits, and more.
Whether you have a business development specialist aiming to win over your ideal customer or an account executive seeking new upsell opportunities, AudienceSCAN empowers your team to make data-driven decisions using marketing intelligence tools.
Grow new revenue with human-verified analysis and the latest opportunities for 400+ verticals
Don't rely on the client to tell you about their industry and clients. That's your job. Unlock the key to more effective campaigns with AdMall's unparalleled business intelligence tools. Our platform provides you with the insights necessary to create targeted, impactful campaigns that resonate with your audience.
From market-specific data to expert analysis across various verticals, AdMall empowers you to make data-driven decisions and optimize your strategies. Whether you're refining your messaging, identifying new opportunities, or fine-tuning your targeting, AdMall equips you with the digital marketing intelligence tools to build campaigns that drive exceptional results.
Expand advertising budgets with AdMall's co-op advertising database for digital marketing services
Co-op advertising plans, marketing allowance programs, and business development funds researched by AdMall present a golden opportunity for digital marketing consultants and your retail clients. By tapping into our exclusive database, you can boost your client’s online presence with paid advertising that helps them reach a wider audience.
Use AdMall to expand their marketing budgets and increase your billings. All while demonstrating your consultancy's expertise and fostering long-term growth for your clients in a cost-effective manner with our artificial intelligence tools for digital marketing.
Use AI sales tools that leverage AdMall insights to close deals faster
While some companies are pitching artificial intelligence tools to cut human interaction, AdMall does the opposite. We've created innovative AI tools that help your team leverage AdMall's competitive edge faster and more effectively.
AdMall's 24/7 Sales Coach is a closed, generative AI system trained on the principles of customer-centric selling and soft skills. It draws upon decades of sales expertise and AdMall's latest insight on how buying decisions are actually made. AdMall's AI Idea Generators helps to create advertising scripts, marketing ideas and lead magnets that generate leads and delight advertisers.
One platform. Exclusive research, human-verified insights, plus AI that helps you act on them fast. Built specifically for agencies like yours.
Our clients include DIGITAL MARKETING TEAMS of nearly every type and size across the U.S.
Develop stronger account managers at no extra charge
based on current insights and decades of know-how.
Fast-Start Training
Research shows that when AdMall is part of the onboarding process, ROI jumps significantly. That's why we start every new client with a customized AdMall 101 session so you can hit the ground running — and on-demand training for new hires.
AI-Enhanced Sales Coach
Your team's 24/7 coaching assistant — a private AI agent trained on the tactics of leading sales consultants and our exclusive research. Your team can ask to write sales sequences, learn how to deal with a difficult client, or get immediate answers using AdMall data.
Certification and Badging
In addition to our full library of how-to videos and webinars, AdMall's certification and digital badging program lets account executives earn verified credentials, like Certified Digital Marketing Expert, that they can share on LinkedIn to prove their expertise to clients and prospects.
Build your credibility as the local
digital marketing expert with AdMall.
- Help them make sense of it all with AdMall's exclusive Digital Audit featuring curated data from multiple platforms all in one place
- Get the insight needed to win your next big account with AdMall's category research and analysis
- Know your client's customer using proprietary AudienceSCAN buyer personas, psychographics and consumer segmentation.
- Improve geo-targeting results with consumer spending, healthcare needs, employment and more down to the zip code level
- Expand marketing budgets with co-op advertising and market development funds
- Access insights from anywhere within seconds with the AdMall mobile app
Frequently Asked Questions
AdMall’s Digital Audit tool serves as a proprietary digital marketing intelligence tool. Our technology analyzes an account’s advertising, marketing, activity, reputation and findability in search and AI overviews. The report reveals how closely a marketer’s online outreach matches the online behavior of its target customers.
A digital marketing audit is different from a digital marketing intelligence tool. A digital marketing intelligence tool collects information to help businesses make better marketing investment decisions. An audit tool goes a step further. These tools list scores for how well a marketer is doing with respect to digital alignment, reputation and domain authority. Scores are often based on a range from 0 to 100.
To run a digital audit in AdMall, you must have an AdMall subscription. However, people who sign up for a two-week free trial of AdMall will be able to run a limited number of digital audit reports.
AdMall’s digital audit uses data from several licensed subscriptions to general an overview of an advertiser’s digital footprint. The tools also pulls data from proprietary consumer research surveys.
Digital audit results are typically generated within a few minutes. They are based on what the tool finds online once the audit is launched. And the data is merged with proprietary consumer research surveys.
Learn more about AdMall.
