QUICK TAKES ON SALES CREDIBILITY

Follow-Up Email
July 9, 2021

So, you’ve recently pitched to a prospect who has a great need for your product or service. You left the meeting feeling good and sent them an email with next steps. And now you wait. And wait. … and wait. Radio silence. What happened? Should you send a follow-​up email or will that come off as pushy?

sales slump
June 25, 2021

If you’re like most sales reps, this past year and a half hasn’t been too kind to your sales numbers. The competition is fierce. And with consumers not buying anything unless they absolutely need to, sales have been fewer and far between for a while. However, don’t let a sales slump make you give up and just coast along until the economy fully recovers.

Sales Pitch Credibility
January 21, 2021

When was the last time you listened to someone you weren’t fully convinced was a credible source, but took a leap of faith anyway? Yeah. That would never happen, ESPECIALLY not when it comes to your business decisions.

SOLUTIONS FOR BUILDING CREDIBILITY

FREE GUIDANCE FROM LEADING EXPERTS

MAKING THE CASE FOR MAXIMIZING SALES CREDIBILITY

Salespeople are considered to be among the least credible professionals in America — ranked only above members of Congress

2020 American State of Credibility Study

42% of SMB buyers have searched for a salesperson using Google before meeting with them. It's "how customers see you before you see them."

Voice of the Buyer Study, SalesFuel, 2021

Only half of sales reps will even look at the buyer's website before a sales call

Voice of the Sales Rep Study, 2020, SalesFuel

When SMB buyers begin to research a supplier, product or service, 47% start with customer ratings and reviews on social media.

Voice of the Buyer Study, SalesFuel, 2021

When consumers buy a new car/​​truck, 43% choose a dealer where the salespeople deal/​​negotiate fairly

AudienceSCAN 2020, March-​April 2020, SalesFuel

56% of SMB buyers want to do business with reps that "provide relevant ideas to help my business"

Voice of the Buyer Study, 2021, SalesFuel

48% of buyers say reps that "blame other people for mistakes that were likely theirs" is a deal-breaker

Voice of the Buyer Study, SalesFuel, 2021

Only 18% of buyers trust and respect salespeople due to lack of listening, high-​​pressure tactics, and manipulation

DiscoverOrg research, 2017

CREDIBILITY-​RELATED PODCASTS

Manage Smarter 143 — Mitchell Levy: The New Definition of Credibility
Manage Smarter 141 — Jim McCarthy: Upgrading Your Virtual Meetings and Events
Manage Smarter 137 — Jason S Bradshaw: Let's Talk About CEX (Customer Experience)
Manage Smarter 135 — Mark Boundy: Creating Radical Value for Customers, Prospects During COVID-19
Manage Smarter 116 — Rishad Tobaccowala: Being Human > Data in Uncertain Times
Manage Smarter 115 — Tom Peters: Walk Around Managing When You Can't Walk Around
Manage Smarter 97 — Mitch Schneider: 4 Techniques For Fixing a Misfire
Manage Smarter 95 — Sylvie di Giusto: Repackaging Yourself to Look Like a Leader
Manage Smarter 89 — Cindy Ashton: Top Tips for Becoming a Better Speaker
Manage Smarter 87 — Jan Allen: Being an Honest Broker of Information
Manage Smarter 83 — Joe Williams: Mastering Your Message
Manage Smarter 70 — Dr. Diane Hamilton: Increase Your Curiosity, Unlock Your Potential
Manage Smarter 62 — Deborah Thomas-​​Nininger: Gravitas — How to Achieve and Manage It
Manage Smarter 59 — Lee Caraher: Overcommunication is Impossible!
Manage Smarter 42 — Lea Woodford: Social Media is the New Cold Call
Manage Smarter 35 — Aileen Gibb: How to Lead by Asking Great Questions
Manage Smarter 05 — Brian Tracy: The Most Important Qualities Managers Must Have for Success
Manage Smarter 02 — Lou Diamond: How Communication Brings Your Business to the Top