Keynote Speaker, Author, Moderator, Panelist, Virtual Presenter, Expert Media Guest and CEO of SalesFuel, Inc.


"Lee has delivered a content rich presentation to 400 senior sales leaders at the Sales 3.0 conference. Based on audience ratings his presentation ranked in the top 10%. What made his presentation unique was his science backed approach mixed with memorable stories."

- Gerhard Gschwandtner, CEO, Selling Power magazine

Lee is one of the select certified advisors worldwide for sales and professional development expert Jeffrey Gitomer.

About Lee

, C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel — a Columbus, Ohio based firm that leverages critical insights to enable the acquisition, development and retention of top employees and customers.

Lee has been recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. His company is also recognized as one of the Top Ten Sales Enablement solutions providers by the publication. He is a professional behavioral analyst and the author of the book “Hire Smarter, Sell More!

Lee is the co-host of the popular Manage Smarter podcast and provides regular public webinars for Sales+Marketing Management, Selling Power, the Sales Experts Channel and the C‑Suite Network.

Lee is the creator of several SaaS platforms for improving sales performance:

  • SalesFuel HIRE — Talent intelligence platform for hiring better salespeople and avoiding toxic troublemakers
  • SalesFuel COACH — Data-driven sales coaching platform for moving the middle of your sales team to higher performance
  • AdMall®- the industry leader for local advertising and digital media sales intelligence used by over 2,000 media properties across America

Prior to forming the company, Lee spent several years in advertising sales for print and electronic media. He received his degree in Advertising from the E.W. Scripps School of Journalism at Ohio University and his certificate in Executive Leadership from Cornell University.

Lee is also an avid cyclist — frequently crushing 60–100 mile rides for cancer and diabetes research and several other nonprofit causes.

Sales+Leadership Expertise

  • Leadership Development
  • Workplace Toxicity
  • Sales Hiring/Selection
  • Sales Aptitude Assessments
  • Sales Discovery
  • Sales Development
  • Sales Management
  • Sales Coaching
  • Talent Development
  • Talent Retention
  • Behavioral Analysis
  • Sales Team/Company Culture

Marketing Expertise

  • Sales Pipeline Velocity
  • Selling with Research
  • Sales/Marketing Alignment
  • Media Sales Strategies
  • Selling Digital Marketing
  • Using Lead Magnets
  • Content Marketing
  • Psychographic Audience Segmentation
  • Small Business Marketing
  • Co-op Advertising
  • Consumer Purchase Intent
  • Entrepreneurship

Recent National Conference Keynotes

  • Mar 2020: Sales 3.0 Conference (Orlando)
  • Sept 2019: Seven Figure Sales Formula (Virtual)
  • Apr 2019: Morris Growth Conference (New Jersey)
  • Jan 2018: Leadership+Talent Development Summit (San Diego)
  • Dec 2017: Sales 3.0 Conference (Philadelphia)
  • May 2017: Swift Communications Summit (Denver)
  • May 2017: Sales 3.0 Conference (San Francisco)
  • Mar 2017: Borrell Associates Annual Conference (New York)
  • Oct 2016: ASPIRE/Social Entrepreneur of the Year Awards (Columbus)
  • Sept 2016: TvB Station Manager’s Meeting (New York)
  • Sept 2016: Local Media Assn. Innovation Conference (Atlanta)
  • Apr 2016: BIA/Kelsey National Conference (Dallas)
Lee has also spoken at numerous American Advertising Federation meetings, Columbus Chamber of Commerce events and regional media association conferences.

Thought Leadership

Book Lee!

Contact: Audrey Strong, Vice President of Communications, SalesFuel
Twitter: @tallmediamaven
Phone: 614–794-0500 ext.131
Mobile: 614–318-3771

Request C. Lee Smith or one of SalesFuel's other talented expert speakers for your next conference or corporate meeting