"Lee has delivered a content rich presentation to 400 senior sales leaders at the Sales 3.0 conference. Based on audience ratings his presentation ranked in the top 10%. What made his presentation unique was his science backed approach mixed with memorable stories."

- Gerhard Gschwandtner, CEO, Selling Power magazine

Subject Matter Expertise

  • Executive Leadership
  • Entrepreneurship
  • Predictive Analytics for Managers
  • Talent Development
  • Talent Assessments
  • Workplace Culture
  • Sales Discovery
  • Sales Coaching
  • Sales Transformation
  • Selling with Research
  • Selling Digital Marketing
  • Audience Segmentation
  • Small Business Marketing
  • Sales/Marketing Alignment
  • Co-op Advertising
  • Consumer Purchase Intent

Recent Keynotes

  • Jan 2018: Leadership+Talent Development Summit (San Diego)
  • Dec 2017: Sales 3.0 Conference (Philadelphia)
  • May 2017: Swift Communications Summit (Denver)
  • May 2017: Sales 3.0 Conference (San Francisco)
  • Mar 2017: Borrell Associates Annual Conference (New York)
  • Oct 2016: ASPIRE/Social Entrepreneur of the Year Awards (Columbus)
  • Sept 2016: TvB Station Manager’s Meeting (New York)
  • Sept 2016: Local Media Assn. Innovation Conference (Atlanta)
  • Apr 2016: BIA/Kelsey National Conference (Dallas)
  • Nov 2015: Driving Digital Revenue Summit (Atlanta)
  • Oct 2015: FCPNY Leadership Summit (Syracuse)
  • Oct 2015 ASPIRE/Social Entrepreneur of the Year Awards (Columbus)
  • Sept 2015: National Alliance of State Broadcasters (Atlanta)
  • Feb 2015: Key Executives Mega Conference (Atlanta)
Lee has also spoken at several American Advertising Federation club meetings, Columbus Chamber of Commerce events, Rotary District Conferences/Workshops and numerous regional media association conferences.


Lee is one of the select certified advisors worldwide for sales and professional development expert Jeffrey Gitomer.

About Lee

C. Lee Smith is the President and CEO of SalesFuel — a company he founded in 1989. He is also the co-host of the hit podcast Manage Smarter.

Lee is the creator of several SaaS platforms for business performance:

  • AdMall®- the industry leader for local advertising and digital media sales intelligence used by over 2,000 media properties across America
  • SalesFuel COACH — Data-driven, adaptive sales coaching for time-starved managers
  • TeamKeeper® — SaaS-based program for improving company culture, communication and retention

Prior to forming the company, Lee spent several years in advertising sales for print and electronic media. He received his degree in Advertising from the E.W. Scripps School of Journalism at Ohio University and his certificate in Executive Leadership from Cornell University.

Lee is also an avid cyclist — frequently crushing 60–100 mile rides for cancer and diabetes research and several other nonprofit causes.

Request C. Lee Smith or one of SalesFuel's other talented expert speakers for your next conference or corporate meeting