"Lee has delivered a content rich presentation to 400 senior sales leaders at the Sales 3.0 conference. Based on audience ratings his presentation ranked in the top 10%. What made his presentation unique was his science backed approach mixed with memorable stories."

- Ger­hard Gschwandt­ner, CEO, Sell­ing Pow­er mag­a­zine

Subject Matter Expertise

  • Exec­u­tive Lead­er­ship
  • Entre­pre­neur­ship
  • Pre­dic­tive Ana­lyt­ics for Man­agers
  • Tal­ent Devel­op­ment
  • Tal­ent Assess­ments
  • Work­place Cul­ture
  • Sales Dis­cov­ery
  • Sales Coach­ing
  • Sales Trans­for­ma­tion
  • Sell­ing with Research
  • Sell­ing Dig­i­tal Mar­ket­ing
  • Audi­ence Seg­men­ta­tion
  • Small Busi­ness Mar­ket­ing
  • Sales/Marketing Align­ment
  • Co-op Adver­tis­ing
  • Con­sumer Pur­chase Intent

Recent Keynotes

  • Jan 2018: Leadership+Talent Devel­op­ment Sum­mit (San Diego)
  • Dec 2017: Sales 3.0 Con­fer­ence (Philadel­phia)
  • May 2017: Swift Com­mu­ni­ca­tions Sum­mit (Den­ver)
  • May 2017: Sales 3.0 Con­fer­ence (San Fran­cis­co)
  • Mar 2017: Bor­rell Asso­ciates Annu­al Con­fer­ence (New York)
  • Oct 2016: ASPIRE/Social Entre­pre­neur of the Year Awards (Colum­bus)
  • Sept 2016: TvB Sta­tion Manager’s Meet­ing (New York)
  • Sept 2016: Local Media Assn. Inno­va­tion Con­fer­ence (Atlanta)
  • Apr 2016: BIA/Kelsey Nation­al Con­fer­ence (Dal­las)
  • Nov 2015: Dri­ving Dig­i­tal Rev­enue Sum­mit (Atlanta)
  • Oct 2015: FCPNY Lead­er­ship Sum­mit (Syra­cuse)
  • Oct 2015 ASPIRE/Social Entre­pre­neur of the Year Awards (Colum­bus)
  • Sept 2015: Nation­al Alliance of State Broad­cast­ers (Atlanta)
  • Feb 2015: Key Exec­u­tives Mega Con­fer­ence (Atlanta)
Lee has also spoken at several American Advertising Federation club meetings, Columbus Chamber of Commerce events, Rotary District Conferences/Workshops and numerous regional media association conferences.


Lee is one of the select certified advisors worldwide for sales and professional development expert Jeffrey Gitomer.

About Lee

C. Lee Smith is the Pres­i­dent and CEO of Sales­Fu­el — a com­pa­ny he found­ed in 1989. He is also the co-host of the hit pod­cast Man­age Smarter.

Lee is the cre­ator of sev­er­al SaaS plat­forms for busi­ness per­for­mance:

  • AdMall®- the indus­try leader for local adver­tis­ing and dig­i­tal media sales intel­li­gence used by over 2,000 media prop­er­ties across Amer­i­ca
  • Sales­Fu­el COACH — Data-dri­ven, adap­tive sales coach­ing for time-starved man­agers
  • Team­Keep­er® — SaaS-based pro­gram for improv­ing com­pa­ny cul­ture, com­mu­ni­ca­tion and reten­tion

Pri­or to form­ing the com­pa­ny, Lee spent sev­er­al years in adver­tis­ing sales for print and elec­tron­ic media. He received his degree in Adver­tis­ing from the E.W. Scripps School of Jour­nal­ism at Ohio Uni­ver­si­ty and his cer­tifi­cate in Exec­u­tive Lead­er­ship from Cor­nell Uni­ver­si­ty.

Lee is also an avid cyclist — fre­quent­ly crush­ing 60–100 mile rides for can­cer and dia­betes research and sev­er­al oth­er non­prof­it caus­es.

Request C. Lee Smith or one of SalesFuel's oth­er tal­ent­ed expert speak­ers for your next con­fer­ence or cor­po­rate meet­ing