C. Lee Smith
Reliable media guest expert
Insights and wit that engage and entertain your audience.
C. Lee Smith is a reliable and trusted media guest expert whose love of media began three decades ago working on air at a news/talk radio station in Marietta, Ohio. Since then, Lee's made hundreds of appearances on TV, radio, podcasts and trade publications — intertwining his firm's exclusive research stats with a high dose of personality. He's also the co-host of the Manage Smarter show for more effective team management and executive leadership.
CREDIBILITY IN AMERICA
Including:
The Decline of Credibility in America
Professions Trusted Most (and Least)
Media Credibility Trends
Lee is the author of the Amazon international bestselling book SalesCred: How Buyers Qualify Sellers
WORKPLACE TRENDS
Including:
Will AI Take Your Job?
The Employee Experience
Generational Differences
Lee is a Certified Behavioral Analyst, specializing in workplace behavior, and co-hosts the Manage Smarter podcast
MEDIA INDUSTRY ANALYSIS
Including:
Media Consumption Trends
Super Bowl Advertising
Streaming Media Trends
Lee is the CEO and Founder of SalesFuel — a multi-million dollar sales and marketing research firm for media companies and agencies.
CONSUMER TRENDS
Including:
Consumer Spending Outlook
Small Business Saturday
Holiday Shopping Trends
Lee heads the annual AudienceSCAN® study — his firm's proprietary research of how U.S. consumers think, shop and decide.
PERSONAL BRANDING
Including:
Entrepreneurship
Attracting the Customers You Want
What the Internet Says About You
Lee has 30+ years experience in branding and is a Recognized Industry Leader by Sales and Marketing Management magazine.
PROFESSIONAL LEADERSHIP
Including:
Why Good Employees Leave
Executive Presence
How to Deal with a Bad Boss
Lee is the author of the Amazon international bestselling book Hire Smarter, Sell More! and creator of TeamTrait
Sample clips
On screen, on air and on point.
Lee has been interviewed or sourced by these media and dozens of podcasts