Here's how four reps saved or expanded direct response budgets using AdMall.
Local businesses still use direct response advertising because it makes an impact on recipients. Our partners at BIA estimate an average of 21.8% of local ad budgets are allocated to direct response — because it works, even in the AI era. These pieces, delivered in the right format, with the right messaging, can move the sales needle for your clients.
You can win more business in this competitive industry by showing your prospects how to get the results they want. A win in this industry requires a little creativity. And you can increase the size of your win by using AdMall — the #1 sales research tool for media sales.
In fact, most media reps pay for entire year of AdMall sales intelligence with just a single sale. And you can get a free trial so you can do the same!
A direct response sales team was dealing with a small, family-
One rep experienced a failed attempt to sell a Christian bookstore. She then learned her contact also owned two local pizza shops. Instead of simply telling him how her direct mail could reach local households, she used AdMall's market and demographic information to show who lived in the areas around his restaurants and why those households could be valuable prospects. She saved one account and added a second.
One of our clients approached an auto service center that had not advertised in a while. After reading about a co-
Another media seller who regularly reads the daily AdMall Minute, that is part of their AdMall subscription, noticed a great deal. Armed with details about a co-
Just one sale can pay for an entire year of the AdMall advantage.
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your competitors can't get from an AI prompt.
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The most useful research isn't public. It's password-
From market-
Be the go-
It's better to reach the people who count than count the people you reach. With extensive profiles of over 1,300+ customer groups, AudienceSCAN® uses market research tools to provide unparalleled insights into consumer behavior, early-
Whether you have a business development specialist aiming to win over your ideal customer or an account executive seeking new upsell opportunities, AudienceSCAN empowers your team to make data-
Increase your share of digital marketing dollars with instant Digital Audit™ analysis
AdMall’s Digital Audit does in 60 seconds what would take you 60 minutes (and several other subscriptions) to do by hand. This digital marketing audit tool conducts a real-
Using real-
Build credibility at every meeting with proprietary research on how C‑suite decisions are made
Uncover invaluable insights with SalesFuel's exclusive B2B buyer research on how C‑suite decision-
Use real data to back up your pitch, sharpen your strategy, and know more than the competition even before you've turned your camera on. Elevate you team's marketing effectiveness with SalesFuel's authoritative research and marketing intelligence tools, empowering you to achieve remarkable results.
Expand advertising budgets with AdMall's co-
Many advertisers have more money to spend than what's in their own budget — if you know where to find it. AdMall's co-
Every week, AdMall also delivers limited-
Use AI sales tools that leverage AdMall insights to close deals faster
While some companies are pitching artificial intelligence tools to cut human interaction, AdMall does the opposite. We've created innovative AI tools that help your team leverage AdMall's competitive edge faster and more effectively.
AdMall's 24/
One platform. Exclusive research, human-
MORE PREMIUM PASSWORD-
MARKETING BUDGET AND
AD SPEND BENCHMARKS
LOCAL HEALTHCARE
INTELLIGENCE
CURRENT YEAR
MARKET DEMOGRAPHICS
CONSUMER SPENDING
PROJECTIONS
AUTOMOTIVE
INTELLIGENCE
DEALER DATASETS AND
WEEKLY OPPORTUNIITES
PLUS PINPOINT THEMATIC MAPPING TO THE ZIP CODE LEVEL
Develop stronger reps at no extra charge
based on current insights and decades of know-how.
Fast-
Research shows that when AdMall is part of the onboarding process, ROI jumps significantly. Anyone new to advertising sales should take the one-
AI-
Your team's 24/
Certification and Badging
In addition to our full library of how-
Build credibility on every call with AdMall
- Generate new business with 25+ pre-
qualified local media leads every week. - Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, psychographics and consumer segmentation.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis for more than 440 verticals.
- Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
- Expand marketing budgets with co-
op advertising and market development funds. - Access insights from anywhere within seconds with the AdMall mobile app.
Frequently Asked Questions
Direct response sales intelligence tools help marketers find new business in local markets. First, these tools can generate local lead lists by industry type. In-
Direct response sales intelligence software comes in many forms. Some products resemble generic sales intelligence software, a set of tools that collects and organizes information about target customers. A direct response sales research tool may drill down into information about how marketers use tools such as direct mail to sell their solutions.
AdMall offers industry intelligence reports for over 400 verticals. The reports reveal the types of media that are most frequently used in ad campaigns. In addition, direct response advertisers can tap AdMall’s AudienceSCAN profiles to learn which consumers are most likely to respond to direct mail campaigns. AdMall’s B2B BuyerSCAN data provides similar data.
Direct sales reps can use the direct response marketing intelligence tool, AdMall, to find lead lists in their local market. And they can also review which business types use direct response marketing by reviewing AdMall reports. AdMall also lists which audiences are most likely to take action after seeing a direct response ad. And the AdMall platform connects them to the business types that will benefit from those audience responses.
As a direct response sales research tool, AdMall contains information for both digital and traditional direct response campaigns. Sellers can learn which industries are most likely to use these media tactics. And they can access audience profiles for both consumers and B2B buyers.
With nearly 22% of local ad budgets being allocated to direct response, the annualized value is estimated to be $35.9B. This value comes from BIA Services.
Learn more about AdMall.
