Direct Response
$35.9 billion will be spent on local direct response advertising this year.
Here's how to get your unfair share…
Local businesses still use direct response advertising because it makes an impact on recipients. Our partners at BIA estimate an average of 21.8% of local ad budgets are allocated to direct response. These pieces, delivered in the right format, with the right messaging, can move the sales needle for your clients.
You can win more business in this competitive industry by showing your prospects how to get the results they want. A win in this industry requires a little creativity. And you can increase the size of your win by using AdMall — the #1 sales research tool for media sales.
In fact, most media reps pay for entire year of AdMall sales intelligence with just a single sale. And you can get a free trial so you can do the same!
Here's how you can Sell Smarter® with AdMall…
- One of our clients approached an auto service center that had not advertised in a while. After reading about a co-op funded promotion in AdMall, the media seller also downloaded manufacturer-provided ad materials presented on AdMall. When the seller pitched the business owner with an idea for an ad campaign, the response was positive. They ran the promotion in a publication that was delivered to over 10,000 households in the local market. .
- Another media seller who regularly reads the daily AdMall Minute, that is part of their AdMall subscription, noticed a great deal. Armed with details about a co-op funded promotion from a tire manufacturer, the rep emailed and then called a local dealer. As a result of a few minutes of work, the rep closed a direct mail campaign, and the local tire dealer generated more revenue.
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With AdMall, you can show your prospects zip code level consumer spending on common goods and services. When you combine that data with AdMall’s local mapping tools, it’s easy to show prospects the level of reach and potential impressions they’ll get as a result of their investment.
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AdMall allows you to position yourself as a consultative rep who has researched your prospect’s industry, builds your credibility and increases your chance of closing the deal.
Ready to generate more new business?
Get a 2 week free trial!
A single sale can pay for an entire year of AdMall intelligence! Get started today.
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Available to qualifying agencies.
Build credibility on every call with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent, psychographics and consumer segmentation.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis for more than 440 verticals.
- Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
Grow and retain accounts with
3 types of intelligence from AdMall
SALES INTELLIGENCE
AdMall builds sales credibility so your new business hunters can be seen as trusted advisors that generate leads for future clients
MARKETING INTELLIGENCE
AdMall is the most trusted digital market research and market intelligence tool for media companies and small-to-midsize agencies in the United States
BUSINESS INTELLIGENCE
AdMall delivers pre-sales research and digital marketing intelligence for understanding B2C, B2B, and franchise businesses