Sell Smarter Awards

Jay Dye, a media consultant for NPG of Idaho, has been in sales for over 40 years, so they knew that when it came to creating a home services ad campaign with a local business looking to promote their holiday light installation services, AdMall would be the place to go.

Sara Kronenberg is a seven-​year media sales vet, yet only has been able to use AdMall for a little over a year. Her limited AdMall experience wasn’t a problem when she approached a local school looking to figure out a targeted OTT campaign that would attract new employees.

Diane Kapinos, an account executive for WMAR, has been selling media for nearly 15 years but only started using AdMall in 2021. Even though she’s newer to the platform, she knew certain tools would provide useful insights into creating an annual ad campaign for a local outdoor furniture store.

Haley Johnson, a multimedia account executive, has been selling media for less than a year. But, in that time, she has become familiar with AdMall. The platform helped her when she approached a local technical school looking to create a trade school ad campaign to bring in more students.

Stacy Prine, a 15-​year media sales veteran from WUPW, approached a local personal injury attorney with the hopes of creating a targeted customer advertising campaign for them.

Linda Jones, a 20-​year media sales vet from KRDO, has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market.

Callie Hughes, a 10-​year media sales rep from WJCL, approached a local theme park looking to improve their current amusement park advertising package.

Renee McDonald, an account executive for OnMedia, has only been on the job for around three years, but in that time has won multiple Sell Smarter! Awards. For her latest submission, McDonald knew that AdMall’s AudienceSCAN data could help her score a renewal from a client with a digitally focused brewery ad campaign.

Amber Smith, an account executive for Federated Media, says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.