C. Lee Smith
Founder and CEO
C. Lee Smith has spent more than three decades building the tools, frameworks, and insight that help sales organizations perform at their highest level. In 1989, he founded SalesFuel with a conviction that smarter data leads to smarter selling — and that conviction has driven every platform he's created since, from AdMall® and TeamTrait™ to SalesCred®.
Selling Power magazine has recognized him as one of the world's Leading Sales Consultants every year since 2018, and he is widely regarded as a preeminent authority on sales credibility, professional behavioral analysis, leadership development, and entrepreneur coaching. He is the author of two bestselling books — SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More! — and reaches sales leaders worldwide as co-host of the Manage Smarter podcast and as a sought-after keynote speaker.
Leadership Team
Paul Mascari
PRESIDENT
COLUMBUS OH USA
Paul heads SalesFuel's Leadership Team that advises the CEO. He also keeps SalesFuel's technology and product ecosystem running at scale as the leader of our Product Development Team. He was previously Vice President of IT since 2002 before ascending to the Senior Vice President role in 2017 and being promoted to President in 2022.
Kathy Crosett
SENIOR VICE PRESIDENT OF RESEARCH
BOSTON MA USA
Kathy has lead the quantitative research, analysis, and special reports that give SalesFuel's clients a genuine competitive edge since 2001. Kathy's career spans both healthcare marketing research and sales intelligence, a combination that brings analytical rigor and real-world business context to everything her team produces.
Audrey Strong
SENIOR VICE PRESIDENT OF COMMUNICATIONS
DALLAS TX USA
Audrey leads all marketing and communications, including public relations for SalesFuel — which she has directed since 2014. Audrey is also co-host of the Manage Smarter podcast. Prior to SalesFuel, Audrey headed PR for Ritz-Carlton Denver before founding her own public relations firm. She also served years as an award-winning journalist in television news.
Amanda Levin
VICE PRESIDENT OF DEPLOYMENT
COLUMBUS OH USA
Amanda has been a vital part of SalesFuel since 2014, contributing her expertise across research, business operations, and IT. With a deep understanding of the company’s infrastructure, she now leads efforts to drive efficiency and innovation across the organization, including development of backend systems and cross-departmental alignment on major projects.
Functional Leaders
Bryan Murphy
VICE PRESIDENT OF INFORMATION TECHNOLOGY
COLUMBUS OH USA
Leads the information technology that powers SalesFuel's suite of platforms. With more than 20 years of expertise spanning UI/UX design, software engineering, and web application development, Bryan translates complex business needs into intuitive, high-performance SaaS solutions that clients rely on every day.
Jessica Helinski
DIRECTOR OF RESEARCH
COLUMBUS OH USA
Leads the Research Team and shapes the expert insights, content marketing, and contributor network that keep SalesFuel at the forefront of sales intelligence. Jessica brings nearly two decades of deep institutional knowledge — built through 17 years as a Senior Research Analyst at SalesFuel and experience at JP Morgan Chase — giving her a rare combination of business and sales expertise.
Denise Gibson
DIRECTOR OF ADMALL SALES
PARKERSBURG WV USA
Denise Gibson has been a driving force behind AdMall's growth for more than two decades. An award-winning sales professional, she brings deep firsthand knowledge of both sides of the media business — having led sales at a media company before joining SalesFuel in 2002. Today she oversees all sales and client relationships for AdMall®, SalesFuel's industry-leading sales intelligence platform for media companies and agencies
Adam Ambro
DIRECTOR OF EDUCATION
COLUMBUS OH USA
Heads client education, training and sales enablement for SalesFuel's full brand portfolio including AdMall and TeamTrait. Ambro has been with SalesFuel since 2017 and has played a key role in strengthening client results in various Client Success roles. He recently obtained his certification by the Association of Talent Development in instructional design.