C. Lee Smith Sales Credibility Expert | Author | Speaker | Workplace Behavior Analyst

C. Lee Smith

Recognized Leading Sales Consultant

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C. Lee Smith

Global Sales Credibility
Authority

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C. Lee Smith

Sales Trainer
and Facilitator

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C. Lee Smith

SalesFuel CEO
and Founder

C. Lee Smith is a Certified Professional Behavioral Analyst
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C. Lee Smith

Sales Credibility Authority

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C. Lee Smith

Leading Sales Consultant

SalesFuel, sales training, sales credilbility, advertising, marketing, sales enablement, C. Lee Smith, SalesCred, marketing research, AAF

C. Lee Smith

Sales Trainer and Facilitator

C. Lee Smith Sales Credibility Expert | Author | Speaker | Workplace Behavior Analyst

C. Lee Smith

SalesFuel CEO and Founder

C. Lee Smith, keynote speaker, conference speaker, keynoter

C. Lee Smith

Speaker and Expert Panelist

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C. Lee Smith

Bestselling Author

Lee will make your sales team more credible, trusted and revenue productive.

With 30 years of sales and leadership experience, C. Lee Smith is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. Lee is the author of the Amazon bestseller SalesCred — How Buyers Qualify Sellers.  He multiplies revenue opportunities for sales teams by elevating credibility with buyers. He is the CEO of SalesFuel which is recognized as one of the Top Sales Training Companies in the world.

No sales process works if your salespeople aren't viewed as credible by their prospects. That's why Lee provides consulting to companies of all sizes on how your salespeople, sales managers and the marketing team can make this possible. Let's get started!

SalesCred - The Authoritative Book on Sales Credibility by C. Lee Smith

SALES CREDIBILITY
AND TRUST-BUILDING
Credibility is needed to win trust. And trust is required to win transformational business. C. Lee Smith is the author of SalesCred: How Buyers Qualify Sellers. Lee will show you how to attract higher-value accounts, gain greater access to the real decision-makers, and win the leverage you need to close bigger deals as an expert advisor in your category.

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SALES PREPARATION
AND PRE-CALL RESEARCH
C. Lee Smith has spent 30+ years researching how high-performing sales teams generate revenue growth, He's found there are 7 essential elements of sales intelligence required for business development. This sales preparation framework enables you to ask smarter discovery questions, make personal connections with prospects and make the most of every sales call.

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INSIGHT-DRIVEN
SOCIAL SELLING
Successful social selling begins with be findable online and demonstrating your expertise in the digital world. C. Lee Smith is the creator of the SalesCred PRO platform — a top AI social selling platform. Your team will significantly improve what prospects see during their vetting process and stay top-of-mind by providing Relevant Value™ while engaging online.

Lee will help you build high-performing sales teams and lead them to excellence.

C. Lee Smith is the CEO of SalesFuel, a company he founded in 1989. The firm has been recognized as one of the Top 10 Sales Enablement Providers and Top Sales Training Companies by Selling Power magazine.  He is also Certified Behavioral Analyst specializing in workforce behavior and professional motivators.

Lee will show you how to use these insights to take your team's performance to a higher level every day. He provides workplace behavior consulting to help with your next hire, your current problem and your team's future. Let's talk!

SalesCred - The Authoritative Book on Sales Credibility by C. Lee Smith

THE WINCYCLE™
B2B SALES PROCESS
It's surprising many companies lack a documented sales process. If yours is one of them or you're looking for a better way, C. Lee Smith will guide your team how to use The WinCycle. It's his simple and repeatable process for helping others and winning long-term B2B clients — while adapting it to your team's unique strengths and challenges.

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EXECUTIVE CREDIBILITY
FOR LEADERSHIP
In his most recent State of Credibility in America study, C. Lee Smith found a compelling link between the credibility of the CEO (both inside and outside the company) and the motivation of their employees. ed the sales research firm SalesFuel in 1989. Lee advises leaders of all types on how to build their executive presence, personal brand and ability to inspire others. 

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HIRING AND RETAINING
TOP SALES TALENT
C. Lee Smith is the author of the bestseller Hire Smarter, Sell More! He will show you how to identify potentially great salespeople, develop them and keep them. You will learn how to use psychometric testing to reveal what's holding your lesser-performers back, Lee can also show you how to avoid adding toxic personalities to your team.

Lee is one of the world's select certified advisors for professional development expert Jeffrey Gitomer

Learn more to earn more.