Manage Smarter 271 — Viking Code Leadership with Anders Indset

HOSTED BY C. LEE SMITH AND AUDREY STRONG
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In this episode, we explore Audrey's viking ancestry while we talk to Anders Inset, a renowned business philosopher and author of 'The Viking Code: The Art and Science of Norwegian Success.' Anders shares his unique perspective on the intersection of business and philosophy, emphasizing the importance of micro ambitions and self-​trust in leadership. 

Discover how the principles of the Viking Code can transform your approach to management and leadership, fostering a culture of trust and innovation. Join us as we explore the art of balancing individualism with collectivism, and learn how to navigate the complexities of modern business with a philosophical edge.

In this podcast for sales managers and executive leadership, Audrey Strong, C. Lee Smith and Anders Indset help you to answer:

What is the essence of The Viking Code?

Anders explains that The Viking Code is more than just a set of seven steps; it is a life philosophy centered around the vitality of life. It emphasizes living an active life and applying its principles to leadership, business, and personal growth.

What are micro-ambitions?

Anders Indset emphasizes the importance of 'micro ambitions' in achieving success. He defines success as 'experienced progress' and suggests focusing on small, daily goals to experience growth and vitality.

What is the role of trust in business?

Anders discusses the importance of trust and self-​trust in leadership, emphasizing that vulnerability and authenticity are key to building strong relationships and fostering innovation.

What is the role of risk-​taking in adopting future technology?

Anders argues that business leaders need to embrace risk-​taking by understanding the potential of emerging technologies and anticipating future trends. He believes that technological progress will continue to accelerate, and leaders should focus on creating rather than just reacting to changes.

What advice does Anders give to salespeople for building credibility and trust?

Anders and Lee talk about Aristotle, it's more interesting than it sounds, as they advise salespeople to practice self-​trust and connect with people using the principles of ethos, pathos, and logos. Anders emphasizes the importance of having small measurable goals, being micro-​ambitious, and maintaining a playful and lively approach to engage prospects effectively.

"Vulnerability is the birthplace of innovation and creation. It's a birthplace of building healthy relationships. In a world of reaction, we need to figure out that we can create a space of reflection and think what is a plausible future."

Anders Indset

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