SalesFuel leverages critical insights that enable our clients to acquire, develop and retain their best employees and customers.

Every mem­ber of your com­pa­ny has an impact on sales — either direct­ly or indi­rect­ly.

We believe that busi­ness today must be data-driven, adap­tive, car­ing and con­sul­ta­tive. It's all about intel­li­gence — the kind of vital infor­ma­tion you can't find on Google or LinkedIn. But it's also about know­ing how to lever­age that intel­li­gence into pro­duc­tiv­i­ty — and our team of sales, mar­ket­ing and man­age­ment strate­gists are here to guide you every step of the way.

Sales­Fu­el was found­ed by C. Lee Smith in Colum­bus, Ohio in 1989. Orig­i­nal­ly known as Sales Devel­op­ment Ser­vices, we short­ened our name to bet­ter describe the val­ue we bring. Sales is the rev­enue engine of your com­pa­ny. We pro­vide the fuel.

By empow­er­ing our 1,500+ active clients to deliv­er greater val­ue to their clients, Sales­Fu­el® has achieved rev­enue growth every year for 30 con­sec­u­tive years. We can make your sales grow too. Let us show you how!


You can never really pay back.
You can only pay forward.

– Woody Hayes

Sales­Fu­el believes a com­pa­ny should be about more than mak­ing mon­ey. A por­tion of our prof­its goes to sup­port caus­es that are impor­tant to the Sales­Fu­el team. Among them…

  • OHIO UNIVERSITY SALES CENTRE – Sales­Fu­el is the first cor­po­rate spon­sor for the program’s media/advertising cer­tifi­cate. The Sales Cen­tre is one of only a hand­ful of col­lege pro­grams nation­wide that teach the art and the sci­ence of pro­fes­sion­al, con­sul­ta­tive sales. Many Sales­Fu­el team mem­bers are Ohio Uni­ver­si­ty alum­ni.
  • AAF NATIONAL STUDENT AD COMPETITION – SalesFuel’s AdMall for Agen­cies is one of only five mar­ket research firms to spon­sor the Amer­i­can Adver­tis­ing Federation’s Nation­al Stu­dent Adver­tis­ing Com­pe­ti­tion. This com­pe­ti­tion pits stu­dent teams from the largest U.S. col­leges against each oth­er to pro­vide an effec­tive adver­tis­ing cam­paign for one of the nation’s lead­ing brands.
  • NSAC MARKETING RESEARCH AWARD – SalesFuel’s AdMall for Agen­cies also pro­vides the Best Use of Mar­ket­ing Research award to one col­le­giate team each year. Teams are judged by NSAC judges for their use of mar­ket­ing research from any source in the devel­op­ment of the cam­paign. The win­ning team receives a unique glass tro­phy and a $1,000 grant for their col­le­giate ad club.
  • PELOTONIA – Led by our com­pa­ny pres­i­dent, Sales­Fu­el sup­ports the annu­al Pelo­to­nia bicy­cling tour in Cen­tral Ohio as a means to raise funds for can­cer research at the James Can­cer Hos­pi­tal at the Ohio State Uni­ver­si­ty. We’re also active­ly involved the Amer­i­can Can­cer Society’s Pan Ohio Hope Ride and the Amer­i­can Dia­betes Association’s Tour de Cure as well as many oth­er char­i­ty fit­ness events.
  • FLEX-OPTIONS FOR WOMEN – A family-friendly work envi­ron­ment is crit­i­cal to the suc­cess of a privately-owned com­pa­ny. Sev­er­al ini­tia­tives have been imple­ment­ed from the U.S. Depart­ment of Labor Women’s Bureau Flex-Options Project. These include: telecom­mut­ing, work from home and flex time options.
  • ARMY NATIONAL GUARD ‑Sales­Fu­el pro­vides those who wish to serve our coun­try spe­cial ben­e­fits. Our sup­port of our armed forces is done with pride and enthu­si­asm, not out of oblig­a­tion.

Sales­Fu­el also pro­vides all full-time employ­ees with paid time off for vol­un­teer­ing, serv­ing on boards, coach­ing youth sports or oth­er com­mu­ni­ty ser­vice activ­i­ties.