AdMall is the premier sales research solution and is equipped with advanced market intelligence tools for radio, providing in-depth insights and analysis. Utilize AdMall's market research tools for radio to uncover trends, optimize campaigns and drive revenue. Empower your sales team with the data they need to excel in the competitive radio advertising market, ensuring exceptional results and growth.
How one radio group generated $670,000 in new business with just 4 sales
Imagine your team as the sales experts everyone turns to, armed with insights that put your reps leagues ahead of the competition. That's what AdMall® offers – the ability to Sell Smarter® and become the local marketing gurus in seconds using market intelligence tools for radio.
And your team can get a free trial to do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
An account manager for this radio group had been challenged to expand digital sales. Soon after, they sold $150,000 in digital advertising to a sustainable home designer and builder through email and programmatic radio display campaigns. AudienceSCAN® data was instrumental in closing the deal. AdMall's proprietary research of more than 15,000 U.S. consumers reveals what they intend to buy and the percentage of shoppers that have taken action after hearing an ad on the radio, on a podcast, or seeing digital advertising using market intelligence tools for radio.
The same account manager also closed a $70,000 digital deal with a local armed forces recruiting station, again using AdMall tools and data.
Home improvement is another vertical that benefits from radio advertising. A media sales rep in only her second month on the job recently sold a $50,000 ad campaign that mixed traditional radio with digital advertising. She sweetened the deal for her customer by sharing co-op advertising funding data she found on AdMall.
Saving the biggest sale for last, we don’t want to forget the rep who used AdMall data and market research tools for radio to close a $400,000 deal with an HVAC company that advertised on radio and other formats.
Just one sale can pay for an entire year of the AdMall advantage.
Start your 2‑week free trial today!
No risk. No obligation. No credit card required.
Available to qualifying agencies and media companies.
Provide exclusive insights
your competitors can't get from an AI prompt.
Grow new revenue with human-verified analysis and the latest opportunities for 400+ verticals
The most useful research isn't public. It's password-protected — proprietary, human-verified analysis that public AI platforms can't access, scrape, or fake its way into. That's the AdMall advantage. We enable even your greenest salesperson to tell a business owner something they didn't know, hadn't seen, or never had time to think about, and that's what builds a real competitive edge.
From market-specific data to expert analysis across various 400+ verticals, AdMall empowers your team to make data-driven decisions and optimize their sales strategies. Whether they're refining your messaging, identifying new opportunities, or fine-tuning targeting, AdMall equips them with the tools and advertising intelligence to quickly drive exceptional sales results — without needing to spend time verifying AI accuracy that lowers their efficiency.
Be the go-to local marketing experts with AudienceSCAN® psychographics
It's better to reach the people who count than count the people you reach. With extensive profiles of over 1,300+ customer groups, AudienceSCAN® uses market research tools to provide unparalleled insights into consumer behavior, early-cycle purchase intent, digital and technology usage, health and wellness concerns, automotive preferences, leisure interests, dining habits, and more.
Whether you have a business development specialist aiming to win over your ideal customer or an account executive seeking new upsell opportunities, AudienceSCAN empowers your team to make data-driven decisions using marketing intelligence tools.
Increase your share of digital marketing dollars with instant Digital Audit™ analysis
AdMall’s Digital Audit does in 60 seconds what would take you 60 minutes (and several other subscriptions) to do by hand. This digital marketing audit tool conducts a real-time data capture of any client or prospect’s digital presence and reveals where their digital marketing is falling short.
Using real-time big data, our Digital Audit tool analyzes the account’s advertising, marketing activity, reputation and findability — both in search and AI overviews. The digital ad intelligence then helps them to meet their customers where they are online — comparing their activity to the pre-purchase research methods used most by customers who intend to buy what they’re selling in the next 12 months. It's also an excellent competitive intelligence tool!
Build credibility at every meeting with proprietary research on how C‑suite decisions are made
Uncover invaluable insights with SalesFuel's exclusive B2B buyer research on how C‑suite decision-makers actually buy. This sales research tool gives your team a competitive edge with the latest proprietary studies like: B2B BuyerSCAN™, The State of Credibility in America™ (and what to do about it), Voice of the Sales Manager™, State of Media Sales™ and Voice of the Sales Rep.™
Your team can use real data to back up their pitch, sharpen strategy, and know more than the competition before they make that first call. Elevate your team's marketing effectiveness with SalesFuel's authoritative research and marketing intelligence tools, empowering them to achieve remarkable results.
Expand advertising budgets with AdMall's co-op advertising database for radio
Many advertisers have more money to spend than what's in their own budget — if you know where to find it. AdMall's co-op advertising database tracks market development funding for thousands of vendor brands, so your account executives can make every call with proof of available shared-cost dollars.
Every week, AdMall also delivers limited-time manufacturer promotions that need to be advertised now. These include local prospect lists and approved ad materials, so they know who and how to pitch for quick turnaround.
Use AI sales tools that leverage AdMall insights to close deals faster
While some companies are pitching artificial intelligence tools to cut human interaction, AdMall does the opposite. We've created innovative AI tools that help your team leverage AdMall's competitive edge faster and more effectively.
AdMall's 24/7 Sales Coach is a closed, generative AI system trained on the principles of customer-centric selling and soft skills. It draws upon decades of sales expertise and AdMall's latest insight on how buying decisions are actually made. AdMall's AI Idea Generators helps to create advertising scripts, marketing ideas and lead magnets that generate leads and delight advertisers.
One platform. Exclusive research, human-verified insights, plus AI that helps you act on them fast. Built specifically for media sales and agencies like yours.
MORE PREMIUM PASSWORD-PROTECTED RESEARCH
MARKETING BUDGET AND
AD SPEND BENCHMARKS
LOCAL HEALTHCARE
INTELLIGENCE
CURRENT YEAR
MARKET DEMOGRAPHICS
CONSUMER SPENDING
PROJECTIONS
AUTOMOTIVE
INTELLIGENCE
LOCAL HOUSING/
REAL ESTATE DATA
PLUS PINPOINT THEMATIC MAPPING TO THE ZIP CODE LEVEL
Develop stronger reps at no extra charge
based on current insights and decades of know-how.
Fast-Start Training
Research shows that when AdMall is part of the onboarding process, ROI jumps significantly. Anyone new to advertising sales should take the one-hour Advertising 101 course that teaches the fundamentals of advertising. AdMall 101 is recommended for all new hires.
AI-Enhanced Sales Coach
Your team's 24/7 coaching assistant — a private AI agent trained on the tactics of leading sales consultants and our exclusive research. Your team can ask to write sales sequences, learn how to deal with a difficult client, or get immediate answers using AdMall data.
Certification and Badging
In addition to our full library of how-to videos and webinars, AdMall's certification and digital badging program lets account executives earn verified credentials, like Certified Digital Marketing Expert, that they can share on LinkedIn to prove their expertise to clients and prospects.
Sell Smarter® with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
Frequently Asked Questions
Market intelligence tools for the radio industry track listeners, ad spending and competitor strategies across linear TV. These tools may measure these details at the national, regional and local level.
With AdMall, one of the top market intelligence tools for the radio industry, local raidio stations learn which industry verticals have the largest advertising budgets. They also learn which target audiences listen to radio and take action after hearing radio commercials. With this information, local radio sales reps can pitch their ad space and grow revenue.
AdMall’s industry-specific intelligence reports and franchise-focused reports reveal which companies buy radio advertising and the size of those budgets. In addition, AudienceSCAN and B2B BuyerSCAN data profiles indicate which audiences have higher response rates for radio ads. AudienceSCAN data shows daily radio listening time and favorite programming as well.
Yes. AdMall provides audience data and profiles on podcast listeners. Specifically, users learn about how many audience members, in any audience, respond to podcast ads.
AudienceSCAN research reveals which consumers are the biggest radio listeners. From there, radio sales teams can show prospects the types of programs that specific audiences prefer to listen to. Including this audience research in advertising proposals will increase sales.
Learn more about AdMall.
