Radio
How one radio group generated $670,000 in new business with just 4 sales
Imagine being the sales expert everyone turns to, armed with insights that put you leagues ahead of the competition. That's what AdMall® offers – the ability to Sell Smarter® and become the local marketing guru in seconds.
In fact, one U.S. radio group sold $670,000 in new business from just four sales to local businesses using AdMall. And you can get a free trial so you can do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
- An account manager for this radio group had been challenged to expand digital sales. Soon after, they sold $150,000 in digital advertising to a sustainable home designer and builder through email and programmatic radio display campaigns. AudienceSCAN® data was instrumental in closing the deal. AdMall's proprietary research of more than 15,000 U.S. consumers reveals what they intend to buy and the percentage of shoppers that have taken action after hearing an ad on radio, on a podcast or seeing digital advertising.
- The same rep also closed a $70,000 digital deal with a local armed forces recruiting station, again using AdMall tools and data.
- Home improvement is another vertical that benefits radio advertising. A media sales rep in only her second month on the job recently sold a $50,000 ad campaign that mixed traditional radio with digital advertising. She sweetened the deal for her customer by sharing co-op advertising funding data she found on AdMall.
- Saving the biggest sale for last, we don’t want to forget the rep who used AdMall data to close a $400,000 deal with an HVAC company that advertised on radio and other formats.
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RESEARCH PARTNER
Sell Smarter® with AdMall
- Generate new business with 25+ pre-qualified local media leads every week.
- Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent and buyer personas.
- Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
- Get the insight needed to win your next big account with AdMall's category research and analysis.
- Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
- Expand marketing budgets with co-op advertising and market development funds.
- Access insights from anywhere within seconds with the AdMall mobile app.
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3 types of intelligence from AdMall
SALES INTELLIGENCE
AdMall builds sales credibility so your new business hunters can be seen as trusted advisors that generate leads for future clients
MARKETING INTELLIGENCE
AdMall is the most trusted digital market research and market intelligence tool for media companies and small-to-midsize agencies in the United States
BUSINESS INTELLIGENCE
AdMall delivers pre-sales research and digital marketing intelligence for understanding B2C, B2B, and franchise businesses