AdMall is the premier sales research solution and is equipped with advanced market intelligence tools for radio, providing in-depth insights and analysis. Utilize AdMall's market research tools for radio to uncover trends, optimize campaigns and drive revenue. Empower your sales team with the data they need to excel in the competitive radio advertising market, ensuring exceptional results and growth.
How one radio group generated $670,000 in new business with just 4 sales
Imagine being the sales expert everyone turns to, armed with insights that put you leagues ahead of the competition. That's what AdMall® offers – the ability to Sell Smarter® and become the local marketing guru in seconds using market intelligence tools for radio.
In fact, one U.S. radio group sold $670,000 in new business from just four sales to local businesses using AdMall's market research tools for radio. And you can get a free trial so you can do the same!
It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!
An account manager for this radio group had been challenged to expand digital sales. Soon after, they sold $150,000 in digital advertising to a sustainable home designer and builder through email and programmatic radio display campaigns. AudienceSCAN® data was instrumental in closing the deal. AdMall's proprietary research of more than 15,000 U.S. consumers reveals what they intend to buy and the percentage of shoppers that have taken action after hearing an ad on the radio, on a podcast, or seeing digital advertising using market intelligence tools for radio.
The same account manager also closed a $70,000 digital deal with a local armed forces recruiting station, again using AdMall tools and data.
Home improvement is another vertical that benefits from radio advertising. A media sales rep in only her second month on the job recently sold a $50,000 ad campaign that mixed traditional radio with digital advertising. She sweetened the deal for her customer by sharing co-op advertising funding data she found on AdMall.
Saving the biggest sale for last, we don’t want to forget the rep who used AdMall data and market research tools for radio to close a $400,000 deal with an HVAC company that advertised on radio and other formats.
Just one sale can pay for an entire year of the AdMall advantage.
Start your 2‑week free trial today!
No risk. No obligation. No credit card required.
Available to qualifying agencies and media companies.
Provide exclusive insights
your competitors can't get from an AI prompt.
Grow new revenue with human-verified analysis and the latest opportunities for 400+ verticals
The most useful research isn't public. It's password-protected — proprietary, human-verified analysis that public AI platforms can't access, scrape, or fake its way into. That's the AdMall advantage. We enable even your greenest salesperson to tell a business owner something they didn't know, hadn't seen, or never had time to think about, and that's what builds a real competitive edge.
From market-specific data to expert analysis across various 400+ verticals, AdMall empowers your team to make data-driven decisions and optimize their sales strategies. Whether they're refining your messaging, identifying new opportunities, or fine-tuning targeting, AdMall equips them with the tools and advertising intelligence to quickly drive exceptional sales results — without needing to spend time verifying AI accuracy that lowers their efficiency.
Be the go-to local marketing experts with AudienceSCAN® psychographics
It's better to reach the people who count than count the people you reach. With extensive profiles of over 1,300+ customer groups, AudienceSCAN® uses market research tools to provide unparalleled insights into consumer behavior, early-cycle purchase intent, digital and technology usage, health and wellness concerns, automotive preferences, leisure interests, dining habits, and more.
Whether you have a business development specialist aiming to win over your ideal customer or an account executive seeking new upsell opportunities, AudienceSCAN empowers your team to make data-driven decisions using marketing intelligence tools.
Increase your share of digital marketing dollars with instant Digital Audit™ analysis
AdMall’s Digital Audit does in 60 seconds what would take you 60 minutes (and several other subscriptions) to do by hand. This digital marketing audit tool conducts a real-time data capture of any client or prospect’s digital presence and reveals where their digital marketing is falling short.
Using real-time big data, our Digital Audit tool analyzes the account’s advertising, marketing activity, reputation and findability — both in search and AI overviews. The digital ad intelligence then helps them to meet their customers where they are online — comparing their activity to the pre-purchase research methods used most by customers who intend to buy what they’re selling in the next 12 months. It's also an excellent competitive intelligence tool!
Build credibility at every meeting with proprietary research on how C‑suite decisions are made
Uncover invaluable insights with SalesFuel's exclusive B2B buyer research on how C‑suite decision-makers actually buy. This sales research tool gives your team a competitive edge with the latest proprietary studies like: B2B BuyerSCAN™, The State of Credibility in America™ (and what to do about it), Voice of the Sales Manager™, State of Media Sales™ and Voice of the Sales Rep™.
Use real data to back up your pitch, sharpen your strategy, and know more than the competition even before you've turned your camera on. Elevate you team's marketing effectiveness with SalesFuel's authoritative research and marketing intelligence tools, empowering you to achieve remarkable results.
Expand advertising budgets with AdMall's co-op advertising database for radio
Many advertisers have more money to spend than what's in their own budget — if you know where to find it. AdMall's co-op advertising database tracks market development funding for thousands of vendor brands, so your account executives can make every call with proof of available shared-cost dollars.
Every week, AdMall also delivers limited-time manufacturer promotions that need to be advertised now. These include local prospect lists and approved ad materials, so they know who and how to pitch for quick turnaround.
Use AI sales tools that leverage AdMall insights to close deals faster
While some companies are pitching artificial intelligence tools to cut human interaction, AdMall does the opposite. We've created innovative AI tools that help your team leverage AdMall's competitive edge faster and more effectively.
AdMall's 24/7 Sales Coach is a closed, generative AI system trained on the principles of customer-centric selling and soft skills. It draws upon decades of sales expertise and AdMall's latest insight on how buying decisions are actually made. AdMall's AI Idea Generators helps to create advertising scripts, marketing ideas and lead magnets that generate leads and delight advertisers.
One platform. Exclusive research, human-verified insights, plus AI that helps you act on them fast. Built specifically for media sales and agencies like yours.
MORE PREMIUM PASSWORD-PROTECTED RESEARCH
MARKETING BUDGET AND
AD SPEND BENCHMARKS
LOCAL HEALTHCARE
INTELLIGENCE
CURRENT YEAR
MARKET DEMOGRAPHICS
CONSUMER SPENDING
PROJECTIONS
AUTOMOTIVE
INTELLIGENCE
LOCAL HOUSING/
REAL ESTATE DATA
PLUS PINPOINT THEMATIC MAPPING TO THE ZIP CODE LEVEL
Develop stronger reps at no extra charge
based on current insights and decades of know-how.
Fast-Start Training
Research shows that when AdMall is part of the onboarding process, ROI jumps significantly. Anyone new to advertising sales should take the one-hour Advertising 101 course that teaches the fundamentals of advertising. AdMall 101 is recommended for all new hires.
AI-Enhanced Sales Coach
Your 24/7 coaching assistant — a private AI agent trained on the tactics of leading sales consultants and our exclusive research. Your team can ask to write sales sequences, learn how to deal with a difficult client, or get immediate answers using AdMall data.
Certification and Badging
In addition to our full library of how-to videos and webinars, AdMall's certification and digital badging program lets account executives earn verified credentials, like Certified Digital Marketing Expert, that they can share on LinkedIn to prove their expertise to clients and prospects.
Frequently Asked Questions about AdMall.
AdMall's exclusive AudienceSCAN marketing research provides comprehensive behavioral data, purchase intent, and listening habits on audio listening audiences and digital marketing responders, including:
- Radio Ad Responders
- Podcast Ad Responders
- Internet Banner Ad Responders
- Mobile Smartphone App or Text Ad Responders
AdMall also provides ad response and purchase intent data for:
- Local AM / FM Radio Station Listeners (Terrestrial)
- Streaming Radio Station Listeners (Local and/or Out-of-Town stations)
- Independent Online-Only Stations Listeners
- Heavy Radio Listeners (3+ hours/day)
- Heavy Podcast Listeners (3+ hours/day)
- Satellite Radio Listeners
AdMall equips media representatives with exclusive local business intelligence and marketing expenditure data that is not readily available elsewhere. This insight allows consultants to build stronger, more consultative relationships with advertisers and win larger shares of their budgets.
By providing comprehensive dossiers on local businesses, AdMall helps media sales representatives understand a prospect's competitive landscape and current marketing challenges. This preparation leads to more meaningful conversations and higher conversion rates.
AdMall provides exclusive and deep insights into the habits and preferences of podcast listeners. It offers valuable data to help you target enthusiasts effectively across various topics. This data assists in identifying niche audiences for highly targeted podcast advertising, including:
- Business News Listeners
- Comedy — Radio and Podcast Listeners
- Consumer / Personal Finance Talk Listeners
- Documentaries — Radio and Podcast Listeners
- Farm/Agriculture Talk Listeners
- Health/Doctor Talk Listeners
- Home / Garden / Car Care Talk Listeners
- Political Talk Listeners
- Relationship / Psychiatric Talk Listeners
- Religious Talk Listeners
- True Crime Podcast / Radio Listeners
AdMall offers proprietary, verified data on local advertising budgets and specific spending patterns that are not indexed by general AI models. This sales intelligence allows professionals to identify high-potential prospects with precision-backed financial insights. Unlike free data that is too-often outdated, inaccurate or from questionable sources, AdMall synthesizes information into actionable sales intelligence specifically designed for the advertising and digital marketing industries. It eliminates the guesswork by providing verified spending estimates and expert-curated market analysis.
AdMall provides comprehensive local media intelligence and actionable sales leads that allow your team to spend less time researching and more time closing deals. By leveraging our data, your representatives can engage prospects with highly relevant, customized insights.
AdMall provides deep marketing insights allowing one to tailor their messaging to specific audience preferences based on the station's musical format. These include:
- 80s / 90s Hit Music
- Alternative Rock
- Christian Contemporary / Rock
- Classic Rock
- Classical Music
- Country Music
- Dance/Electronic Music
- Gospel Music
- Hard Rock
- Hip Hop (Rap)
- Jazz
- Blues
- K‑pop/J‑pop
- Latin Music
- Light/Soft Rock
- Oldies;
- Pop / Top 40 / Current Hit Music
- Soul/R+B
AdMall provides exclusive and deep insights into the habits and preferences of sports radio and podcast listeners. It offers valuable data to help you target sports enthusiasts effectively across various audio platforms. These include:
- College Basketball Fans
- College Football Fans
- High School Sports Fans
- Women's Sports Fans
- IndyCar/F1 Auto Racing Fans
- Minor League/College Baseball Fans
- Minor League/College Hockey Fans
- Minor League/College Soccer Fans
- NASCAR Racing Fans
- Pro Basketball (NBA) Fans
- Pro Football (NFL) Fans
- Pro Hockey (NHL) Fans
- Pro Soccer (MLS) Fans
- Figure Skating Fans
- Sports Play-by-Play Listeners
- Sports Radio Network Listeners
- ESPN Radio Listeners
- Sports Talk Listeners
AdMall provides exclusive and deep insights into the habits and preferences for listeners of talk radio. It offers valuable data to help target regular listeners effectively across various topics. This data assists in identifying niche audiences for highly targeted talk radio advertising, including:
- Business News Listeners
- Comedy — Radio and Podcast Listeners
- Consumer / Personal Finance Talk Listeners
- Documentaries — Radio and Podcast Listeners
- Farm/Agriculture Talk Listeners
- Health/Doctor Talk Listeners
- Home / Garden / Car Care Talk Listeners
- Newscast Listeners
- NPR Listeners
- Political Talk Listeners
- Relationship / Psychiatric Talk Listeners
- Religious Talk Listeners
- Shock Talk Listeners
- True Crime Podcast / Radio Listeners
Yes, AdMall provides deep, hyperlocal data that breaks down spending habits at the county, city, and zip code levels. This allows media sales teams to tailor their outreach based on the unique economic characteristics of specific geographic regions.
AdMall continuously updates its database to reflect current advertising sales trends and shifting economic conditions. This ensures that users are always working with the most relevant marketing research available for their specific territory.
AdMall integrates data across various media channels, allowing users to present a holistic approach to their clients' advertising needs. It highlights how digital marketing efforts can be synchronized with traditional media to maximize reach and ROI.
We offer extensive onboarding resources, including live webinars and video tutorials, to ensure your team is proficient with the platform. Our goal is to help you maximize the value of our tools and data immediately upon implementation.
The Talk Radio and Podcasts section features specialized research on the demographics and listening behaviors of talk radio audiences. These insights help advertisers craft messages that resonate with engaged talk radio listeners.
Yes, the audience insights include data on spending habits and purchasing power. This allows you to prioritize stations and formats that reach consumers with the highest propensity to purchase your products or services.
While the platform focuses primarily on audience and market research, the insights provided help inform the tone and content of your scripts through our AI Idea Generator. Understanding your audience's interests is the first step in creating compelling ad copy. AI gives you first drafts that your can simply edit before presenting them to the advertiser.
Yes, AdMall is designed to support seamless CRM integration to help you manage your sales workflow more efficiently. Please contact our support team to discuss compatibility with your specific platform.
AdMall Mobile is available for Apple iOS devices and Android. Our standalone native mobile app and our responsive design ensures a smooth experience on any smartphone or tablet.
Yes, the AdMall API is available to help organizations seamlessly integrate our proprietary research and intelligence data into their existing CRM or internal platforms. This allows your team to access actionable sales insights without ever leaving your preferred workflow environment.
Learn more about AdMall.
