Radio

How one radio group generated $670,000 in new business with just 4 sales

Imagine being the sales expert everyone turns to, armed with insights that put you leagues ahead of the competition. That's what AdMall® offers – the ability to Sell Smarter® and become the local marketing guru in seconds.

In fact, one U.S. radio group sold $670,000 in new business from just four sales to local businesses using AdMall. And you can get a free trial so you can do the same!

It's the #1 sales research tool for local media sales for a reason. The results speak for themselves!

  1. An account manager for this radio group had been challenged to expand digital sales. Soon after, they sold $150,000 in digital advertising to a sustainable home designer and builder with a campaign based on emails and programmatic display. AudienceSCAN® data was instrumental in closing the deal. AdMall's proprietary research of more than 15,000 U.S. consumers reveals what they intend to buy and the percentage of shoppers that have taken action after hearing an ad on radio, on a podcast or seeing digital advertising.
  2. The same rep also closed a $70,000 digital deal with a local armed forces recruiting station, again using AdMall tools and data.
  3. Home improvement is another vertical that benefits radio advertising. A media sales rep in only her second month on the job recently sold a $50,000 ad campaign that mixed traditional radio with digital advertising. She sweetened the deal for her customer by sharing co-​op advertising funding data she found on AdMall.
  4. Saving the biggest sale for last, we don’t want to forget the rep who used AdMall data to close a $400,000 with an HVAC company that advertised on radio and other formats.

Ready to write your own success story?
Get a 2 week free trial!

SalesFuel is a Top 10 Sales Enablement Solutions Provider recognized by Selling Power, sales enablement, sales intelligence, sales training, workforce analytics, sales hiring, Selling Power
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RESEARCH PARTNER

Sell Smarter® with AdMall

AdMall PRO, marketing agency, media sales, advertising agencies, sales intelligence, local marketing intelligence, market research, business intelligence, b2b intelligence, digital marketing intelligence
  • Generate new business with 25+ pre-​qualified local media leads every week.
  • Tell them something they didn't know about their ideal customer using AdMall's proprietary AudienceSCAN™ purchase intent and buyer personas.
  • Increase your share of local digital advertising with AdMall's exclusive Digital Audit™ featuring curated data from multiple platforms all in one place.
  • Get the insight needed to win your next big account with AdMall's category research and analysis.
  • Be their local marketing expert with consumer spending, health care needs, employment and more down to the zip code level.
  • Expand marketing budgets with co-​op advertising and market development funds.
  • Access insights from anywhere within seconds with the AdMall mobile app.

Grow and retain accounts with
3 types of intelligence from AdMall



SALES INTELLIGENCE

AdMall builds sales credibility so your new business hunters can be seen as trusted advisors that generate leads for future clients



MARKETING INTELLIGENCE

AdMall is the most trusted digital market research and market intelligence tool for media companies and small-​to-​midsize agencies in the United States



BUSINESS INTELLIGENCE

AdMall delivers pre-​sales research and digital marketing intelligence for understanding B2C, B2B, and franchise businesses

primary, licensed and human-​verified secondary research
for local advertising and digital marketing


BUSINESS TRENDS AND
OPPORTUNITIES FOR 400+ VERTICALS


EXCLUSIVE DIGITAL AUDIT™ FOR
SELLING ONLINE ADVERTISING

RADIO AUDIENCE
PERSONAS

EXCLUSIVE AUDIENCESCAN®
PSYCHOGRAPHICS


MARKETING BUDGET
BENCHMARKS

CO-​OP ADVERTISING
FUNDING DATABASE


AUTOMOTIVE BRAND
INTELLIGENCE


LOCAL HEALTHCARE INTELLIGENCE
FOR MEDICAL, PHARMA AND DENTISTS


MARKET DEMOGRAPHICS
AND CONSUMER SPENDING


LOCAL HOUSING/​
REAL ESTATE DATA


EVENT MARKETING TIE-IN
OPPORTUNITIES


EXCLUSIVE B2B
BUYER RESEARCH

Learn more about AdMall