Manage Smarter 216 — David Saltzman: How to Use Storytelling to Win Sales

David Saltzman talks about storytelling on the Manage Smarter podcast from SalesFuel

David Saltzman is the Principal at The Saltzman Group and a 20-​year nationally-​published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-​based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships. 

As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers.

In this podcast and vodcast for sales managers and sales leaders, Audrey, Lee and David discuss:

  • The StoryBrand Process
  • Why are some stories memorable and spur action while others are ineffective
  • What are some of the pitfalls of the storytelling approach to watch for?
  • Why you should Always be Yoda and never be Luke Skywalker
  • The role of emotion in corporate sales

"The number one mistake managers make is making themselves the hero of the client’s story.”

David Saltzman

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C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" | Keynote Speaker | Certified Behavioral Analyst | Global Sales Credibility Authority
@GrahamRahal What has your team done to qualify better in 2023? — 11 hours ago
C. Lee Smith