Manage Smarter 280 — The Impact of AI on SEO Strategies with Corey Morris

HOSTED BY C. LEE SMITH AND AUDREY STRONG
Featured image for “Manage Smarter 280 — The Impact of AI on SEO Strategies with Corey Morris”

Corey Morris, CEO of Voltage Digital Marketing and author of 'Digital Marketing Success Plan,' discusses into the evolving landscape of digital marketing with Lee and Audrey. With the rise of AI and changes in SEO, Corey discusses strategies for staying ahead, including the importance of understanding zero-​click searches and focusing on quality over quantity. He emphasizes the need for businesses to adapt to new digital marketing trends, leveraging AI for smarter lead generation and maintaining a competitive edge. 

Corey also shares insights on creating effective digital marketing plans that account for constant changes in the industry. 

In this podcast for sales managers and executive leadership, Audrey Strong, C. Lee Smith and Corey Morris help you to answer:

What is the impact of AI on SEO and digital marketing?

AI is reshaping the landscape of digital marketing by influencing where audiences are searching and emphasizing the importance of quality over quantity. Corey Morris highlights the need for marketers to understand where their audience is and to focus on creating valuable content that resonates with them.

How should businesses adapt to the zero-​click searches on Google?

Corey Morris discusses the zero-​click phenomenon, where a significant portion of Google searches do not result in a click. He advises businesses to focus on building brand recognition and thought leadership through quality content, even if it doesn't lead to immediate clicks, as this can lead to better long-​term results.

How can businesses ensure they are effectively using AI in their marketing strategies? 

Businesses need to find a balance between leveraging AI for efficiency and maintaining the quality of their marketing efforts. Corey Morris stresses the importance of understanding how AI platforms work and ensuring that content is optimized for these new channels.

What is the role of content in digital marketing today? 

Content remains the fuel for search and other channels in the age of AI searching. Corey Morris suggests that businesses should focus on creating valuable, actionable content that addresses their audience's needs, rather than producing a high volume of generic content.

What is the Digital Marketing Success Plan? 

Corey Morris has developed a five-​step planning framework called START, which helps businesses create a documented and actionable digital marketing plan. This framework is designed to account for disruptions like AI and ensure that marketing strategies are adaptable and effective.

"SEO hasn't officially died, even though it's been declared dead however many times over the years as things have changed."

Corey Morris

#zeroclick #AIO #AI #marketing #artificialintelligence #SEO #searchengines #google #bing #yahoo

Connect with Corey Morris:

Build Credibility and Effective Leadership with the Manage Smarter Show:

Connect with SalesFuel:

Share: