AdMall Data Leads to $34,600 Outdoor Power Equipment Paid Search Campaign
BY Adam Ambro

What challenges was the client facing?

Samantha Topchik, a multimedia account executive, is a well-​known AdMall power user in her company. She has so much AdMall expertise that when approaching an outdoor power equipment dealer, she knew exactly how to help with a paid search campaign.

“The business specializes in power equipment and tractors and is a leading Kioti tractor dealership group with three locations, [in the market],” said Topchik.

“They had been running a rinse-​and-​repeat pay-​per-​click strategy but were not fully satisfied with the results. At the same time, they were preparing for a major rebrand and expansion. They were looking for a more strategic, streamlined approach and ideally a one-​stop shop that could simplify their marketing efforts while supporting growth.”

How did AdMall help?

“AdMall allowed me to walk into the meeting with real insight instead of assumptions,” says Topchik. “I used it to understand their audience profile, media consumption habits, competitive landscape, and available co-​op dollars.”

“Co-​op funding information was what initially opened the door. Although they ultimately did not utilize co-​op funds, the fact that I could clearly explain eligibility and covered media built immediate credibility." 

"The audience profile and most influential media data were also key in shaping the overall strategy and reinforcing the value of a multi-​channel approach," she explains.

“This positioned me as a consultant from the first conversation. It helped shift the discussion from simply buying clicks to building a smarter, full-​funnel strategy aligned with their expansion and rebrand.”

What did Topchik's proposed paid search campaign include?

“I sold them a comprehensive SEM package at $1,300 per month with a one-​time $1,000 setup fee,” said Topchik. “Additionally, a sponsored social boost post per month for $1,500 per month was part of the package. The social boosts are executed through our station using advanced Meta targeting. They signed a 12-​month annual agreement for $34,600 in total.”

Adam Ambro Avatar

Adam Ambro 

Adam Ambro is the Director of Client Success for SalesFuel. He is responsible for the onboarding of all new clients, aids in client training and writes success stories on how media sellers use the AdMall platform to achieve success. Adam’s previous experience includes writing for 614 Media Group and managing social media promotions for WWCD-​FM in Columbus. He holds a bachelor's degree from The Ohio State University.

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