AdMall Helps Close $23,000 Remodeler  Multimedia Ad Campaign

Sales rep looks to help local business with multimedia ad campaign

Dana Johnson, account executive from OnMedia, was eager to pitch a multimedia ad campaign to a local kitchen remodeler.

“The business is a kitchen and bath remodeler and [has] been in business for many years,” said Johnson.

“I moved them into the digital world four years ago, but they continued with some cable TV as well. The new owner is the type of guy who wants to see instant results. With the owner changing coming out of [the COVID-​19 pandemic,] lots of repairs were made during that time when people [were] home more.”

“Things were a little on the slower side, so when a radio group came in promising results, he jumped ship. It didn’t take long for him to see that his change didn’t give him the results he was looking for.”

Show the potential client their digital footprint

Johnson knew that using AdMall’s digital audit tools would give her insight into their current digital campaign. More importantly, she could improve their current results with the multimedia ad campaign she was pitching.

“I showed him what some of his competitors are doing, same as he was doing, and gained him back, with a slight budget increase, using cable, OTT, display and pre-​roll,” said Johnson.

What was the final result?

“The monthly spend was $1955, [for a total of $23,460],” said Johnson. He signed an annual contract and I spoke with him this morning and he is seeing an increase in calls and estimates. He even gave me a hug and thanked me.”

According to Johnson, the client is already seeing results and is very happy with her company.

You can submit your own sales success story HERE! If your story qualifies for an AdMall Sell Smarter Award, you'll receive a $75 Amazon e‑gift card.

AdMall’s Digital Audit will do a real-​time data capture of any client or prospect’s digital presence in less than a minute. Using real-​time big data to analyze the account’s activity and findability, the Digital Audit:

• Generates an AI Analysis for recommendations to improve the advertiser’s digital presence.
• Creates AI-​generated campaign suggestions and competitive ideas to share with your client.
• Lists digital advertising, local search, search engine optimization, social networking, and incoming website traffic
• Provides a digital opportunity score directing you to the accounts with the most revenue potential for digital marketing services
• Compares the account’s use of digital advertising to the customers who intend to buy what they’re selling in the next 12 months
• Compares the account’s digital presence to their top local competitors
• Does in 60 seconds what would take you 60 minutes to do by hand
• Incorporates data into tablet-​optimized sales presentations in AdMall PRO

More About: Bathroom and Kitchen Remodelers

Kitchen and bath remodelers represent a subspecialty of general carpentry and/​or home builders and remodelers. As consumer homes have grown larger and the general housing stock gets older, consumers have hired professionals to regularly renovate kitchens and bathrooms. Renovators work with homeowners to select a new design and install everything from cabinetry and appliances to countertops, fixtures, and lighting. Bathroom renovators may also install new bathrooms in existing spaces.

The bathroom and kitchen remodeling category sits within the broader residential remodeling sector. This sector shows strong post-​pandemic resiliency. It outpaces new single-​family and multifamily housing markets. Key drivers include an aging housing stock, older homeowners aging in place and a lock-​in effect from low mortgage rates. The kitchen and bath remodeling industry generates about $230 billion and represents nearly 55,000 professionals. Most homeowners spend $8,000 to $25,000 on bathroom remodels depending on project scope, materials and local labor rates.