AdMall’s AudienceSCAN Profile Helps Close $48,000 Gym Ad Campaign
BY Adam Ambro

How do new business owners figure out how to run a gym ad campaign?

Marcus Jacobs, account executive from OnMedia, approached a local business looking for a new gym ad campaign. The problem? The owners had never owned a business before and had no clue what they were doing.

“[They] are new business owners who bought two locations for a [local gym],” said Jacobs. “[Being first-​time business owners, these folks had no clue about how to market or where to begin.”

How did AdMall help create the best gym ad campaign?

“Using AdMall, I presented insights on online ad spending, [lifestyle profiles and advertising response. The profiles are my favorite data points] to share,” said Jacobs. “The information immediately captured the new owners’ interest and allowed me to create a cost-​effective [gym ad campaign]. That worked seamlessly for the business.”

“Without these insights, closing the deal would have been much more difficult. It not only helped the opportunity get across the goal line, but also provided the customer with valuable digital strategies.”

“[AdMall really helped  them understand] where their targeted clientele is coming from and what interests they have. [Additionally AdMall provided guidance on the tactics to use when it comes to reaching their target audience].  [I was also able to show them  how often the audience needs to see ads before they noticed and take action.] 

Jacobs sold the gym owners live OTT sports, premium OTT, social media, YouTube, and audio streaming.

What was the final result?

The gym ad campaign, for two locations, amounted to a total of $48,000. He had simple advice for those not using AdMall as much as they should.

“I would ask why they are not using it,” said Jacobs. “It’s a great tool to use since you can’t argue with stats. It’s harder to say no when the facts stare a client in the face.”

Adam Ambro Avatar

Adam Ambro 

Adam Ambro is the Director of Client Success for SalesFuel. He is responsible for the onboarding of all new clients, aids in client training and writes success stories on how media sellers use the AdMall platform to achieve success. Adam’s previous experience includes writing for 614 Media Group and managing social media promotions for WWCD-​FM in Columbus. He holds a bachelor's degree from The Ohio State University.

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