AdMall Leads Buyer to a $17,000 Digital Advertising Campaign

Why was the account hesitant about a digital advertising campaign?

Teila Thommen, of OnMedia, had been on the job for three years, but only selling media for 10 weeks. Still, she knew AdMall could help her approach an account that was apprehensive about a digital advertising campaign.

“The [client] specializes in exterior cleaning like power washing, roof and gutter cleaning, window cleaning, and holiday lighting,” said Thommen. “[They were] not trusting of digital advertising after boosting a few Facebook posts with very minimal results.”

“[The account] didn’t have a clear plan or strategy and was worried about wasting money.”

How did AdMall alleviate concerns?

“I used the digital audit, category analysis, and trend analysis to show them what was happening locally,” said Thommen.

“AdMall gave us solid local data that showed there’s a real audience actively searching for his services. It also highlighted where his customers were consuming media and their intent to interact based on which tactics were used.”

Thommen put together a digital advertising campaign proposal that consisted of OTT, geofencing, addressable display, SEM, and social media.

What were the client’s thoughts and result?

“They committed $17,000 and want to increase after seeing more results,” said Thommen.

“He loves the price transparency and the experience he had working with me and my team. They loved having real data to back up his plans. He is thrilled to see what is on the horizon with this new experience. But he also feels comfortable and reassured as we get started.”

You can submit your own sales success story HERE! If your story qualifies for an AdMall Sell Smarter Award, you'll receive a $75 Amazon e‑gift card.

AdMall’s Digital Audit will do a real-​time data capture of any client or prospect’s digital presence in less than a minute. Using real-​time big data to analyze the account’s activity and findability, the Digital Audit:

• Generates an AI Analysis for recommendations to improve the advertiser’s digital presence.
• Creates AI-​generated campaign suggestions and competitive ideas to share with your client.
• Lists digital advertising, local search, search engine optimization, social networking, and incoming website traffic
• Provides a digital opportunity score directing you to the accounts with the most revenue potential for digital marketing services
• Compares the account’s use of digital advertising to the customers who intend to buy what they’re selling in the next 12 months
• Compares the account’s digital presence to their top local competitors
• Does in 60 seconds what would take you 60 minutes to do by hand
• Incorporates data into tablet-​optimized sales presentations in AdMall

More About: Painting and Power Washing Services

Painting contractors provide interior and exterior painting services to residential, commercial, and industrial clients. While some technical training programs exist for painters and wall covering specialists, most of the professionals learn through on-​the-​job training.

The industry is populated by small businesses, and barriers to entry are low because the equipment and training necessary to launch a paint contracting business are inexpensive in comparison to other businesses.

Contractors typically purchase paint and other coatings on behalf of clients, and they also purchase equipment and supplies necessary to complete the job, such as ladders, brushes, and rollers.

Painting contractors may be expected to bid for jobs, especially for commercial or institutional work. In the residential market, they must sell their services in a way that convinces homeowners it is worth having a professional do the job. Many homeowners will do painting work, especially interior painting, themselves.

Large issues facing the typical painting contractor include the high cost of insurance, which drives up the cost for clients. Because painting is considered an unskilled profession, these business owners face difficulties in securing legal documented workers.

The painting industry includes approximately 268,000 businesses that report revenue of $42.7 billion.

The pressure washing service generates an approximate annual revenue of $1.2 billion with about 32,200 businesses.