AdMall Assists With a $173,000 Personal Injury Attorney Ad Campaign
BY Adam Ambro

What was the client looking for in a personal injury attorney ad campaign?

Haley Johnson, a Nexstar account executive, has been selling media for around three years now, and, in that time, has had multiple six-​figure Sell Smarter! award stories. This time, Johnson approached a new client who was looking to get the word out through a personal injury attorney ad campaign.

“I partnered with a marketing contact I knew from a previous role, which was the key factor in securing the relationship with the firm,” said Johnson. “[Others] attempted to work with this law firm but were unsuccessful, as they did not have an existing personal connection within the organization.”

“They are a fairly new [personal injury] attorney within the market so they were struggling with brand recognition.”

How did AdMall help?

Having been successful using AdMall in the past, Johnson knew she could create a personal injury attorney ad campaign by using the suite of sales tools.

“AdMall provided insights into what other personal injury attorneys were doing in the market, what audiences actively seeking [personal injury] attorneys were watching and engaging with, and how to effectively connect with them through targeted marketing and advertising,” said Johnson.

Johnson began by using the Find-​it-​Fast toolbar to search for all the research AdMall had on personal injury attorneys. And from there, looked into the category, the customer, and the competition to create a personal injury attorney ad campaign.

What was the result?

The total annual sale came out to $172,800. The personal injury ad campaign consisted of broadcast TV, along with streaming on Amazon Prime.

While proving to be successful multiple times in her own right, Johnson had advice for anyone new to using AdMall.

“I would absolutely recommend AdMall to any sales rep, [as] it has played a major role in helping me close several large deals,” said Johnson.

“The more research and data you can bring into a proposal, the stronger your position becomes. AdMall allows the insights to speak for themselves, which helps build credibility and confidence with the client. 

“It’s not just your word, it’s solid research and supporting data backing the recommendation, making clients far more likely to move forward.”

Adam Ambro Avatar

Adam Ambro 

Adam Ambro is the Director of Client Success for SalesFuel. He is responsible for the onboarding of all new clients, aids in client training and writes success stories on how media sellers use the AdMall platform to achieve success. Adam’s previous experience includes writing for 614 Media Group and managing social media promotions for WWCD-​FM in Columbus. He holds a bachelor's degree from The Ohio State University.

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