AdMall Helps to Close $89,000 RV Sales Multimedia Campaign

How to spread the word about the company without a proper RV sales multimedia campaign?

Tiffany Spangler, a Townsquare Media account executive, has been using AdMall for a little over four years. That knowledge came into play when she approached a local business looking to create an RV sales multimedia campaign.

“[The new owner] purchased the store in July 2025 from [the previous owner],” said Spangler. “[The owner] purchased his first store in 1987 when he had a bad experience going to purchase an RV to take his family on a vacation.”

“The rude salesman told him to ‘see if he could do better,’ so he made it his mission to open a company that thrived on customer service and treating every customer like family. He is now one of the top 50 dealers in the country.”

“They specialize in RVs, campers, boats, 5th wheels, toy haulers, etc. They have been facing challenges getting the word out that they are here and have bought out [another business]. Within a 15-mile radius, they have four competitors. They also want to increase service customers, as well as upgrades and new sales.”

Which AdMall reports did Spangler use to help?

“AdMall helped me identify their target audience and what kinds of advertising related to that particular audience,” said Spangler. “It also helped me validate the marketing spend for [the two local markets.] It also gave me some great feedback on ideas of what not to waste time and their money on, as well as specific trends to follow to help them have an effective marketing campaign creative-wise.”

“I performed a full customer needs analysis with the client to find out their goals and pain points, prior to pulling my data and building my proposal. They were very detailed in the information they provided.”

The RV sales multimedia campaign consisted of broadcast and online radio on country, classic rock, and hip hop/R&B/throwback stations — live reads with national and local talent on both country and classic rock stations. Audience targeted streaming TV, SEM, and SPARK PRO AI generated ads that are served through YouTube, email, display, content, and local maps. She also sold them Sponsored Social Endorsement Ads on Facebook.

What was the final amount?

Spangler’s RV sales multimedia campaign annual contract was for $88,740. She also had recommendations for those sales reps not currently using AdMall or those new to the product.

“I would highly recommend AdMall to other sales reps,” said Spangler. “Our company loves AdMall and there are so many things that you can find to validate your [recommended] spend with the client. And help them learn more about their current and potential clients to grow their business. I keep finding new things daily in AdMall, and it is typically the first data outlet that I go to when I am prospecting or pitching a new client.”

You can submit your own sales success story HERE! If your story qualifies for an AdMall Sell Smarter Award, you'll receive a $75 Amazon e‑gift card.

AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences, and consumer behavior in America. Now in its 16th year, this in-depth analysis of over 20,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. More than 1,355 customer groups are profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more. Business development specialists use AudienceSCAN to identify new markets, new opportunities, and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.