BY C. Lee Smith
How Credible is AI?
A Critical Thinking Guide for Sales, Marketing and Leadership
Leveraging AI can enhance your efficiency and reinforce your expertise with clients, colleagues and stakeholders. But just how credible is AI? By its own admission, AI-generated content may contain errors and often lacks the depth of insight your clients truly need.
This e‑book cuts through the hype and cheerleading to provide executive leaders, as well as sales and marketing executives, with critical thinking guidelines to help you determine what is slop and what is actionable insight your clients actually value.
As a busy executive, you want to save time and use AI to do it—but failing to verify its output can put your credibility at risk, especially in high-stakes situations like client meetings or important presentations. AI is a powerful tool, but it is your expertise and judgment that ensure accurate, relevant, and impactful solutions.
Moreover, clients have varied perspectives on AI, which can influence how they perceive its use. In this special report, C. Lee Smith and Kathy Crosett explore these attitudes, helping you understand how to refine AI-generated content to meet their expectations. We’ll also discuss how your business can ethically harness AI to boost credibility and drive success. And we’ll review when this technology is at its best and worst.
Critical thinking and oversight are essential when using AI content in business
Buyers don’t want to see proposals and documents that contain only AI-generated material. They can easily produce that material themselves. They will do business with sellers who can take AI-based results and develop recommendations based on the data.
Yes, AI can help you draft content and find common knowledge, but to truly impress a prospect, you need to provide original insight and oversight — and that requires critical thinking.
