The State of Media Sales 2025–2026 Webinar

BY C. Lee Smith
State of Media Sales, Local Advertising, AdMall, SalesFuel, BIA
Watch this Webinar

Every year, media sales professionals share their top priorities, challenges, and expectations for the upcoming year in the State of Media Sales Survey, co-​sponsored by SalesFuel and BIA.

In its 13th edition, this year's survey received a record number of responses—thank you to everyone who participated! The results provide valuable insights, including that 58% of media sales managers are either very or somewhat optimistic about revenue growth in 2026.

  • Join us to learn about key findings that are essential for planning, training, budgeting, and management. The webinar will cover:
  • Areas of opportunity and challenges perceived by media sellers
  • The evolving role of AI in media sales
  • Verticals with potential growth and those that are concerning
  • The shift to digital and its impact on sales and revenue
  • Strategies for selling traditional media in today's environment
  • Time allocation across specific selling activities each day

Who Should Watch?

  • If you work in media sales—whether in television, radio, cable, digital, or print—this webinar will provide insights from your peers and highlight industry trends affecting media sales.
  • Sales professionals and account executives striving to be the go-​to contact for clients
  • Sales managers and executive leadership working to meet the expectations of advertisers and revenue projections
  • Executive leaders eager to meet the growing demands of advertisers and 
  • Trainers and sales enablement professionals looking to align development with an AI-​first world of brand marketers.

About C. Lee Smith

C. Lee Smith is the CEO and Founder of SalesFuel — a sales and marketing research firm based in Columbus, Ohio. Recognized as one of the world's Leading Sales Consultants for sales credibility and trust building by Selling Power magazine, Lee is the creator of AdMall®.

Lee is also the author of the Amazon bestsellers: "SalesCred: How Buyers Qualify Sellers" and "The Leader's Playbook: CEOs Transforming Vision Into Action."  He is a popular keynote speaker and the co-​host of the Manage Smarter show on iHeart Radio and C‑Suite Radio.

Connect with C. Lee Smith

About Christina Hurley

Christina is the Vice President of Sales for BIA. A senior sales and client partnerships leader with more than two decades in media measurement and AdTech, she is known for transforming data-​driven insights into strategies that fuel revenue growth and strengthen client success. Trusted advisor to C‑suite executives across the U.S., building long-​standing partnerships and negotiating multimillion-​dollar contracts by aligning solutions with market needs and measurable outcomes.

Connect with Christina Hurley

 

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