How a One-Week Event Turned Into a $12,600 Assisted Living Advertising Campaign
BY Adam Ambro
What were the challenges that an assisted living advertising campaign could help overcome?
Courtney Carter, a senior account executive from Nexstar, has been selling media for 14 years. She’s used AdMall for many years, which helped when she approached a few local businesses with an assisted living advertising campaign pitch.
“There are six businesses that took part in this campaign. They are all assisted living facilities,” said Carter. “[Their challenges were] occupancy [issues, and] brand awareness.”
How did AdMall help in this scenario?
Carter turned to AdMall’s prospecting tools, in addition to an event report, to get her assisted living advertising campaign rolling.
“I really love the prospect by month tool,” said Cartner. “I pulled up monthly prospecting and put together a custom campaign for [national] assisted living week. I used the tidbits and facts in the [campaign pitch].”
Additionally, she used AdMall’s Sales Coach.
“The Admall Sales Coach tool was useful when putting together the 60-second PSA script in which all six facilities joined forces for this campaign and read a portion of the script.”
What was the final sale amount?
“AdMall helped me generate $12,600 for a single month. The campaign highlighted assisted living facilities and included 60-sec PSAs, digital and our local lifestyle show,” said Carter.
“We partnered with six facilities, and each facility got their own portion of the script to read in the PSA, their own three-to-four minute segment and digital advertising to highlight their facility. It was a hit and [they're now] making it a yearly campaign.”
