AdMall’s Digital Audit Helps Close Digital Out-
BY Adam Ambro
How could a digital-
Dana Johnson, an account executive from OnMedia, has used AdMall for over seven years, so she knew which reports would best suit her digital-
“[The bank] has been my client for several years and [is] very happy with their results that I supply them monthly,” said Johnson. “Being a bank, it is hard to measure success.”
Which part of AdMall would help with her client?
“My existing banking client spends $1,400 a month with digital and $600 [a] month with TV,” said Johnson. “When we started selling digital-
“I have used Admall for about seven years and the Digital Audit is my favorite. It was very helpful to see what potential clients are doing because sometimes they don’t know. When looking at their display in the audit, this is how I leaned into the out of home and she loves the idea.”
What was the result?
“This $500 a month add-
“When I brought this idea to the client, they are big with agriculture and mortgage lending, so they saw great potential and signed on the dotted line. Another win with AdMall. Next up for this client is Google Ads, [which has been] three years in the making.”
