Are CPG Companies Ready to Ramp Up?
Are CPG companies ready to ramp up business in the new normal? In 2019, the consumer packaged goods category grew 2.2% over the previous year’s revenue.
How and Where to Restart Advertising
As our economy continues to gradually reopen, your clients may need advice on how and where to start advertising again. They may have pulled back on advertising completely during the last two months.
Companies are Struggling with Content Creation
Content creation has been key when crafting messages to target audiences during the COVID-19 pandemic. Businesses need to get their messages across clearly while both standing out from their competition and personalizing their content to their target customers.
B2B Buyers to Expand Online Purchasing
When B2B buyers gear up after the lockdown, they’ll likely expand their online purchasing. If your clients have been used to selling face-to-face in the past and expect that norm to return, they may be in for a surprise.
Is the Automotive Industry Recovery Under Way?
Is it too soon to wonder if the automotive industry recovery is underway? Automotive dealers and manufacturers experienced a plunge in business during Q1 2020.
Stop Overlooking Asian Americans in Advertising
Too many businesses are overlooking the fact that Asian Americans are, “the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion,” according to a recent report by Nielsen. It’s time for brands to begin representing this demographic in their advertisements in order to build rapport with such a thriving consumer group.
On-Demand Webinar: 2020 State of Media Sales
What’s on the minds of local media sellers as they operate in a post COVID marketplace? Where do they expect to find ad revenue? What verticals will have the most potential in Q3 and Q4 in 2020? This webinar shares findings from the April 2020 study of media sales professionals about the past year and current, unusual conditions — plus BIA's latest post COVID estimates. The expert panel of C. Lee Smith (SalesFuel), Lisa Rigsby (AdMall) and Celine Matthiessen (BIA) provide analysis and good news for media sellers.
AdMall Impresses Outdoor Power Equipment Dealer En Route to $43,000 Sale
There’s a fine line between comfortability and complacency. A local outdoor power equipment dealer in New Jersey was well aware of this fact when they approached Rachael Darin, a client solutions manager with Gannett/LocaliQ, about their current print advertising campaign.
How OOH Advertising Can Influence Consumers in New Ways
Out-of-home advertising is likely to influence consumers in new ways this year. The OOH ad market had its moment in the sun last year, with a 7% revenue increase over the previous year.
The Coronavirus Outbreak Has Impacted Sponsorships
The coronavirus outbreak resulted in the shutdown of events and impacted sponsorships in a big way. Activities like major league games, concert and parades generate significant sponsorship revenue for some of your clients.
How TV Sellers Can Take Advantage of Two Recovery Tracks
Are you ready to sell in what might shape up to be two recovery tracks? We’re all wondering what the economic rebound will be like.
What to Combine with SEO to Boost Brand Awareness
Search engine optimization (SEO) is a critical form of marketing for any business. The more optimized your client’s website is, the higher it will rank on search results pages where it can easily be found by both existing customers and potential new shoppers, raising brand awareness. However, product searches on the internet aren’t the only way consumers find businesses to shop from.
AdMall’s Local Account Intelligence Helps Rep Sell to Rehabilitation Center
Nicole Poulos, a sales intern with Zimmer Radio & Marketing Group, was on the job for four months when she approached a local rehabilitation center.
How to Target Shoppers in the New Normal
Even as we worry about when the economy will recover, your clients are wondering how to target shoppers in the new normal? We all want to know how deep the economic damage will be, but your clients can limit the impact by crafting the right kind of promotions once they reopen.
