Since Nintendo debuted the first console in 1985, video games have taken America by storm and can now be played pretty much anywhere now that they’ve expanded from consoles and computers to mobile devices. This is great for the 67% of millennials who never outgrew their childhood gaming habits and play games monthly. But what good is that for advertisers who are targeting millennials, but aren’t selling video games?
When a new salon moved in downtown, Brittany Smith, an account executive at the Statesville Record and Landmark, heard that it was off to a rocky start.
More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today's crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.
Good advice on paid search ad copy is few and far between, says Jacob Baadsgaard in a recent Search Engine Land article. He says that many marketers, “Throw out a bunch of letters or words and hope you guess the winning combination.” Does this sound like you?
Big marketers know they have a problem. They must connect with shoppers in local markets in this era of authenticity.
Growing a business is only sustainable when there’s substance to back it up. Bigger isn’t always better. Digital sales specialist Michael Kupniewski, of the Erie Times-News, was well aware of this when he reached out to a local real estate attorney.
The out-of-home advertising market continues to be one of the few traditional media formats with a bright future. In a recent post, citing Brian Wieser’s ad industry projections, we reported that there is no format that will disintermediate the OOH market in the way that the TV and print sectors have experienced.
Are your clients’ social media postings in sync with what their competitors are doing? Should they try to post when other businesses do?
Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.
If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not good enough for consumers.
Entertainment programming isn’t just something Americans watch at home while putting their feet up after a long day of work. According to Nielsen, consumers tend to watch these shows at all times of the day, no matter where they may be.
Like many traditional media sectors, magazine publishers have had to adjust to a changing world. And now, there are a few publishers who seem to have found their way into profitable publishing in the digital era.