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50% of Marketers to Increase CTV Advertising This Year
Consumers continue to watch plenty of TV and that includes connected TV. That’s why so many marketers will increase CTV advertising this year.
Are Your Clients Reassuring Consumers About Their Use of Personal Data?
Marketer use of personal data will continue to be a hot topic in the ad industry this year. Part of the concern about data stems from consumers who want to know what’s happening with their personal information.
Radio is More Popular than Your Clients Think
How much time do you spend listening to traditional media on a weekly basis? If your total estimated time is under 11 hours and 51 minutes, the time you spend tuning in is below average.
AdMall Tool Helps Rep Score Wine & Liquor Store Sale
Stephen Bradley, Sales Director of The Ottawa Herald, loves selling digital to his clients. He calls it his “bread and butter.” So, when he approached a local wine and liquor store, he needed to do some digging to see if they were right for his style of sales.
How Your Clients Can Succeed in the Competitive App Market
Now that consumers have fully embraced apps, they’re set to spend $120 billion through this technology, globally, in 2020. Are your clients succeeding in the competitive app market?
Who is Still Heavily Swayed by Newspapers, Radio and TV?
Have your clients given up on traditional media advertising? While it’s true that digital is streamrolling its way to the top of the advertisement food chain, traditional still sways particular audiences.
47% Of Auto Ad Budgets Allocated To Digital
Automotive sales in 2020 will slow a bit this year, but advertisers will try to convince consumers to purchase as they’ll spend 47% of auto ad budgets on digital. The National Auto Dealers Association predicts that U.S. automotive dealers will sell about 16.8 million vehicles in 2020.
Programmatic Digital Display is a Triumphant Underdog
Demand for programmatic advertising has skyrocketed over the past seven years.
AdMall Powers $337,000 Solar Sale
Chris Lambert, an Account Executive at KY3-TV, had been selling media for three years when he came upon a local solar company.
Why Your Clients Should Shift SEO Focus from SERP Position
Ever since consumers started using tools like Google to search online, marketers have obsessed about their SERP position. In today's digital universe, should your clients shift SEO focus?
The New Role for Agencies in 2020
There are four big categories of marketing spend (media, labor, agency and marketing technology) and every one of them experienced change last year.
Are Your Clients Suffering from Negative Brand Perceptions?
2019 was a rough year for many marketers. The CMO Council put together a telling infographic about the negative brand perceptions suffered by many well-known companies.
Your Clients Could be Using the Wrong Voice Search Keywords
Voice search keywords are crucial to your clients. Many, possibly you included, believe that voice search could be well on its way to becoming the most popular method to conduct searches via mobile device.
Marketers are Spending More on Online Display than TV
For the first time, according to WARC’s Television in the U.S. report, in 2019, marketers spent the same percentage of their advertising budget (27.6%) on online display as they did on television.
