Media Sales Today
Is direct mail relevant in the digital age? The short answer is yes, based on new findings from Lob’s July 2026 State of Direct Mail study. And our research, AudienceSCAN from AdMall, shows that 30% of U.S. adults took action based on a direct mail promotion they received in the past month.
Is your media company doing enough to help local businesses connect with sports fans? Consumer interest in local sports is exploding. Consumers follow matches, competitions and games in person or through their favorite media format, according to AudienceSCAN research. All the focus on sports and sports-
Guaranteeing an ad’s effectiveness begins with making sure your client’s ads get in front of the right audience. After all, you and your client created the ad to target a very specific consumer group, right? Audience segmentation is the key to getting the results your client expects from their ads.
How have ad spending projections changed since the start of the year? IAB’s research into the opinions of senior decision-
Is B2B direct mail dead? Possibly not. As senior B2B decision-
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Sell Smarter® Awards
How to sell a hesitant buyer on a home builder ad campaign? Gianna Franco, an account executive from Spectrum Reach, was working the same client for a year and couldn’t break through. Having used AdMall for several years, she knew she could create a compelling home builder ad campaign for him.
What did a family-
How to quickly come up with a golf cart dealer digital ad campaign? Lynn Schweer, an account executive from OnMedia, had been sell media for almost four years when she came across a potential new client. The client was in a rush to get the word out. To create a golf cart dealer digital ad campaign quickly, she turned to AdMall.
What were the challenges of coming up with a credit union digital ad campaign? Landon Taylor, account executive from Nexstar, had only been selling media for eight months. In that short time, he approached a local business with AdMall's research and pitched a credit union digital ad campaign.
How to increase awareness of correctional facilities jobs? Ben Mendoza, a sales assistant from E.W. Scripps, has been using AdMall for five years during his sales career. Mendoza has won multiple Sell Smarter! awards. When it was time to position a recruiting ad campaign sale, he needed something different.
How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign? Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter! award winner over the last few years. She knew AdMall’s data could help her when she approached a local accountant service. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup.
How could a multimedia ad campaign raise awareness in a competitive market? Kristen Robinson, account executive at Spectrum Reach, has been using AdMall for seven years and has been a multiple-
How to raise awareness using a brand-
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