Radio Content is Keeping Quarantined Americans Entertained
COVID-19 is continuing to force more Americans into quarantine and they’re looking for ways to keep themselves occupied. They’re bored, and they’re turning to media as a solution.
Businesses Should Take These Steps to Improve Personalized Marketing
Personalized marketing remains a challenge. About half of surveyed businesses admit they’ve got a problem on this front.
Are Your Clients Sending the Right COVID-19-Related Email?
Is your inbox overflowing with COVID-19-related email messages? Consumers have heard plenty from retailers and other service providers in the past few weeks.
Are Your Clients in Danger of Losing Brand Awareness?
As we continue to limit in-person contact, consumers are spending more time than ever connected to various media formats. Your clients could be in danger of losing brand awareness that they worked so hard to create.
Could Affiliate Marketing Work for Your Clients?
Has your client been teetering on the edge of the fence between sticking with their old advertising efforts and giving affiliate marketing a try? The push they need could be the fact that, last month, affiliate sales were up 4% from March 2019.
What Consumers Want From Brand Messaging Now
Are your clients considering pulling their messaging until the coronavirus outbreak ends? Consumers want a specific kind of brand messaging now, so don’t let your clients pull back.
Help Your Clients Tweak Their Search Ad Strategies
As consumers continue to practice social distancing across the U.S., you should help your clients tweak their search ad strategies. After all, businesses want to continue to employ their workers, and to do that, they must sell products and services.
Help Your Clients Improve Their Content Marketing Outcomes
Are your clients getting the best content marketing outcomes? Developing great content takes significant resources.
Digital Advertisements Are All About Timing
How many of your clients are in the lifestyle, fashion, wholesale or medical industries? Have they been having issues with their digital advertisements? It could be because they’re releasing their digital ads on the wrong day.
AdMall Co-op Report Helps Close $15,000 Agricultural Equipment Business Radio Campaign
Melissa Verhoeve, an Account Executive at Federated Media, had only been selling media for nine months, but already knew AdMall would be a great resource for her when approaching a local agricultural equipment business.
Marketers to Shift Advertising As People Stay Home
As people stay home for the next several weeks, they will need basic supplies. Marketers can shift advertising to digital messaging to encourage consumers to shop online for necessities and have them delivered.
New Vehicle Advertising Focus Has Shifted
Until the COVID-19 virus struck U.S. residents and the economy, pundits had been predicting another big year for retail sales — with the exception of new vehicles. New vehicle advertising drove consumers to put 17.04 additional cars and trucks on the road in 2019.
Have You Talked With Your Clients About Attention-Based Metrics?
We’ve known for a while that marketers must change how they measure the reach and effectiveness of their digital ad campaigns. After all, consumers are not fond of the cookie-tracking technology, which is increasingly being phased out.
Why Your Clients Shouldn't Overlook Audio Streaming Ads
American consumers generally aren’t fans of ads that play while they’re listening to music or watching streamed videos and such; that’s no big shock. However, there is something they dislike more than ads, says a report by Nielsen: Paying for services that have the option to be free.
