2021 Survival Guide: Location-Based Marketing
COVID-19 has limited our shopping and dining bubble pretty dramatically since March. Consumers aren’t traveling as much as they used to. They need help discovering what’s available in their local communities.
Skeptical Powersports Dealer Buys Advertising After Seeing AdMall Co-op Data
Paul Niesen has sold media for over 17 years and, as an account executive with LocaliQ, knew AdMall would be an invaluable resource for him when he approached a local powersports dealer.
79% of Consumers Plan to Shop Online
Nearly 79% of consumers plan to shop online through at least midyear of 2021, and that trend is a signal. Marketers must stay in touch as COVID-19-related restrictions ease.
COVID-19’s Impact on TV Viewing Habits
How did you pass the time during your 2020 lockdown turned socially distanced quarantine? You probably watched A LOT of TV. America’s TV viewing habits changed a bit last year.
Why Google My Business Profiles Are So Important
When your clients ask you to optimize their SEO, they are after one outcome — being more visible to consumers so they can increase sales. Last year, the Google My Business profiles became important in the world of search.
Will Traditional Advertising Recover in 2021?
Last year, almost all forms of advertising media experienced an immense drop in investment dollars. Traditional advertising has suffered the most.
AdMall’s Sales Tools Close Over $70,000 for Auto Dealer TV Campaign
Since the beginning of 2019, Leah Harrelson, an account executive from Spectrum Reach, has closed more than $140,000 in ad sales by using AdMall. So, it was no surprise when we received another Sell Smarter Award submission from Harrelson, this time focused on helping a small auto dealer in her market.
Predicted Recovery for the 2021 Local Advertising Market
BIA Advisory Services analysts predict a healthy recovery for the 2021 local advertising market. This prediction is great news because the local advertising market wasn’t spared during the pandemic.
Virtual Events Attract Big Spenders
We may have crossed the finish line to a new year. However, COVID-19 isn’t quite done with us yet. In the meantime, virtual events are being coming increasingly important in the marketing strategy of many marketers.
DOOH Delivers Impressive Results
If you’re selling digital out-of-home (DOOH) ad space, do you know what the future holds? Media buyers believe DOOH delivers impressive results.
Radio Listeners are Coming Back with a Vengeance
Radio took a hit at the beginning of the pandemic, much like many other fairly traditional media formats. But, ever so slowly, radio listeners have begun to steadily rise again.
The Importance of Diversity and Representation in TV Ads
Tis the season for “New year, new me,” resolutions, and there’s one very important goal your advertising clients should set for themselves.
Publishers Poised to Tap Media Buyers’ 2021 Digital Budgets
A new survey conducted by AdWeek shows that content providers are ready to get back to the business of making money. Publishers, in particular, are poised to tap media buyers’ 2021 digital budgets.
Manage Smarter 155 — Sky Stephens: Improving Lead Gen and Preserving Margins
Sky Stephens, co-founder of the Association of Professional Builders, a leading business coaching company dedicated to improving the residential construction industry for both builders and consumers. In this episode, we discuss: what is the #1 need her clients see in getting greater lead generation and success; her advice to managers struggling with improving margins; how she counsels clients on profitability, growing managing teams and margins; the sales training program she launched to drive greater lead gen and revenue; and advice on maintaining rate integrity during a lull.