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Consumer Age Impacts Search Strategy
Consumers of all ages know how to search online. But search strategy varies by age.
Digital Audio is One of the Biggest Influencers of Hispanic Consumers
You and your clients may not give much thought to digital audio usage in America. It’s just big music streaming services being used, right? Wrong.
AdMall’s Digital Audit Assists In $11,000 Furniture Ad Sale
When Brittany Smith, of The Statesville Record & Landmark, reached out to a local furniture and flooring business, she thought it would be a normal sales opportunity. Little did she know, the client was in the middle of a digital transition.
Instant Gratification Drives More Product Purchases
If your client runs a great ad campaign on a hot new product,will consumers rush to buy it? Can marketers count on consumers to give in to their need for instant gratification?
High-Quality Catalogs Drive ROI for Marketers
Sometimes, consumers just want to look through a high-quality catalog that they received in the mail. These direct mail pieces prompt people to pick up the phone and place an order.
Brick-and-Mortar Operators Can Compete Using These Promotional Ideas
Just how seriously has online retailing dented the business of brick-and-mortar operators? We only need to look at the almost daily reports of stores closing their doors to get a sense of what’s happening in malls and on the main streets of small towns across the country
Are Your Clients Losing Business Because of Affiliate Ad Hijackers?
Have your clients had trouble with their affiliates ad hijacking? The affiliates’ online ads don’t look any different than the ones your client is running.
AdMall’s Data Helps Rep Upsell Roofing Company
Patrick Blaney, an account executive with Gannett, doesn’t just spend his time hunting for new leads. Sometimes, he’ll go back to the well to see if there are any upsell opportunities available with his current clients.
How Your Client Can Influence Gen Z B‑to‑B Buyers
If your clients are trying to influence Gen Z b‑to‑b buyers with their ad campaigns, listen up. In the b‑to‑b buying universe, Gen Z folks with their fingers on the purse strings aren’t easily impressed.
Here’s How Your Clients Can Score More eCommerce Revenue
Whether you’re serving clients who specialize in ecommerce or use the channel to score more ecommerce revenue as part of their omnichannel offerings, they should know the latest. While it’s still growing faster than traditional retail, ecommerce is becoming more competitive.
How Transactional Email Can Help Your Client Build Business
Are your clients focused enough on their transactional email interactions with their customers? Businesses must use every edge they can find to retain customers in today’s business environment
Is Direct Mail Still Worth It?
Even after a disappointing 2019, hope is renewed for direct mail in 2020.
Targeting Sports Fans (and Who Your Clients are Overlooking)
72% of sports fans say their home is their favorite place to watch sports. This is fantastic news for TV advertisers.
Have Your Clients Seen The Social Media Advertising Light?
Retailers have seen the social media advertising light. About half of retailers spend up to 50% of their ad budgets on social media.
