Out-of-Home Advertising Demand Soars
Marketers see the impact that out-of-home advertising brings to the bottom line. That’s why they boosted spending to the format’s highest growth rate in over a decade.
Auto Dealers Can Boost EV Sales by Marketing to Younger Consumers
We’ve heard plenty about how digitally enabled consumers plan to buy everything online. It turns out that automobiles may be the exception.
The Device Exposing Users to 4 Ad Types (it’s not a Smartphone)
Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.
AdMall Presentation Tool Helps Close nearly $17,000 Sale
Sometimes closing a sale means having to channel your inner animal. Such was the case for Brittany Lucent, a multimedia consultant from the Gainesville Sun, when she first reached out to a local veterinarian office. The Florida-based vet had been treating pets for more than 30 years, but felt it was time to expand and also reach out to different pet owners.
Help Your Client Achieve 25% Purchase Rates With These Retargeting Tips
Are your clients hitting the right balance with their retargeting efforts? Today’s successful marketers can expect a sale from about 25% of their targets.
Overlooking Personalized Ads? You’re Wasting Opportunity
Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.
Why Video Ads Are Crucial to B2B Companies
If a consumer was trying to learn more about a product or service and both a video and text were on the same page, 72% would choose to watch the video.
58% of Consumers Open Emails with This Content in the Subject Line
Love them or hate them, emojis are commonplace now. But they’re unprofessional, right? Shouldn’t they remain in the messages in your personal life where they belong?
Ag Equipment Dealer Harvests New Clients with AdMall’s Digital Audit
Local matters, but when you’re a growing business, it’s time to start thinking on a broader scale. So, when digital sales strategist Sara Fortin, of the Journal Star, reached out to a local farm and agricultural equipment dealer, her sights were set high.
Health Care Marketers Moving Ad Budgets From TV to Digital
There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.
40% of CMOs Lack Internal Staffing Resources to Get the Job Done
If you’re pitching your media and services to CMOs, it helps to get into their heads. Dentsu analysts have done that for you.
Tips to Help Clients Improve Social Media Marketing ROI
Love it or hate it, social media is here to stay. Your clients can make the most of marketing through these sites once they understand what consumers are looking for.
Here’s What Small and Large Businesses Value in Digital Ads
There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.
Think Newspaper Ads are Useless? Think Again!
Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.
