Are your clients sending the right kinds of promotional emails to their target customers? Well, that depends entirely on what industry they’re in.
Americans are TIRED of digital media. You need to get creative with how you get your client’s potential B2B customers to notice and pay attention to them. That is where B2B direct mail ads can come in handy.
The bad news is everywhere. Consumer sentiment has fallen below the 50-point mark. This measure of consumer feelings about the local economy, employment and their investments has been sliding for a while.
You may not think it’s possible, but there’s an ad type that works even when consumers aren’t looking at or listening to the media format your client purchased. What is this witchcraft? CTV ads.
The future may seem confusing and worrisome, but now isn’t the time to let your client’s fears bring their advertising to a standstill.
How will the continued shift away from cookies impact your client’s favorite advertising media?
It’s time to start planning political ad campaigns. If your client thinks that they can get by just fine taking the traditional route of relying on TV ads, they're sorely mistaken.
Google has announced three new ad format updates your clients should be aware of if they’re not already.
If one of your business-to-consumer client’s goals is to increase both customer acquisition and retention, they need to consider mover marketing.
Consumers are interested in podcast ads and advertisers are responding. Are your clients among them?
TikTok provides a HUGE opportunity for brands to not only reach, but connect with their target audiences.
What's your agency's niche? If you don't know and don't promote it, you're losing business to your competition.
Last year, about 67% of local businesses engaged in content marketing. Did you know that local businesses that utilize content marketing advertise across more media channels than those that don’t?
As much as we wish that summer could stay forever, kids will be back in school before we know it. Retailers are already preparing for this year’s back-to-school season. And it’s going to be a big one.