There are a few digital advertising industry trends that marketers need to keep in mind for 2022.
Joey James, an account executive for FOX13, had only been selling media for three months when he came across a unique sales opportunity with a very small discount store.
Sure, consumers will see digital OOH ads, but does that mean that they’ll take action? Research says yes.
Traditional cable TV subscribers may be waning, but pay-TV is in high demand. Many brands, such as ESPN+, are launching their own direct-to-consumer streaming services. So, if your clients invest in pay-TV ads, it can be difficult to decide where to spend their money.
Mackenzie Voet, an account executive from Effectv, has sold media advertising for five years and has a great motto that proved effective when she approached a local bathroom remodeling business.
Your clients should be making high-energy TV ads, not high-volume ones.
The constant evolution of TV presents marketers with numerous opportunities. One of the biggest is that in-house marketers are seeking the help of outside agencies to plan their TV ad-buying strategy.
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59% of business-to-business (b2b) companies participate in channel marketing, and almost all have big plans for their partner programs that you can help with.
Kristina Clark, digital sales manager at KRDO, recently closed two huge sales using her normal AdMall routine.
85% of consumers aren’t happy with the experiences they have shopping online. So, if your clients want to boost sales, they HAVE TO focus on their customers’ online experience.
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those years, has been using AdMall. For his approach with a local dental implant business, he wanted to find a unique way to fit their advertising needs.