Several direct-to-consumer (DTC) brands have begun pulling their ad budgets away from influencer marketing. Should you be doing the same when offering social media management tips to your client?
Want to increase your business-to-business (B2B) client’s marketing return on investment (ROI)? You need to get them to focus on content marketing.
Every year, media sales professionals share their top priorities, challenges, and expectations for the year ahead in the State of Media Sales Survey, co-sponsored by SalesFuel, AdMall and BIA. In its 12th edition, this year’s survey boasts the highest number of respondents to deliver detailed insights valuable for planning, training, budgeting, and managing. Plus, the results show there is a (fairly) high level of optimism for the year even amid recession concerns. Join SalesFuel’s CEO, C. Lee Smith, and BIA’s VP Forecasting, Nicole Ovadia to get key findings from the survey and analysis.
Is your client’s email marketing campaign strategy for 2023 recession-proof? Here are some tips and tricks to help you make the most of your client’s email efforts.
If you’ve been relying on automation to manage your client’s paid search efforts, you’ve been saving yourself time and effort, but costing them campaign effectiveness.
Are increased privacy initiatives on social media platforms making your client consider slowing their paid ads on social media spending? You should encourage them to think again.
Retailers are concerned about generating marketing ROI in 2023. It may be time for a new strategy, specifically a paid search strategy, to help ease your client’s concerns.
Your client shouldn’t be overlooking younger consumers, especially when creating digital ads like video commercials.
Great news: Your client’s personalization efforts in their digital ads are paying off! Here’s what you need to know to keep up the good work for your client.
A new year means new trends for many types of advertising media. Here are a few you and your clients need to be aware of for OTT TV.
You client wants to appeal to as many people as possible with their ads, right? After all, better ad reach means more sales. That’s why a lack of inclusivity in advertisements should be more concerning to your client.
If you want to move your client over to the 33% of marketers who are confident in their marketing strategies, here are some things you need to know.
Consumers are more attached to their mobile devices than ever before. So, in order to be their most effective, digital strategies should include mobile.