| 
AdMall Co-op Intelligence Report Leads to 900% Sales Increase
Krista Hysell was a brand-new account executive at APG of Ohio, LLC, when she first encountered AdMall. “AdMall was introduced to me as part of my training on my second day,” said Hysell. “I played around with it and now use it regularly.”
Over 20% of Millennials React to Marketing Emails
If your clients are eager to connect with millennials, they might assume their messaging should take place on digital formats. That’s true to some extent.
U.S. Ad Market to Grow 4% in 2020
Brian Wieser, Global President, Business Intelligence at GroupM, has published a new report on advertising market predictions for next year.
Disruptor Brands Are Seeking Marketing Assistance
One of the biggest advantages of cookie-based advertising is the ability to target consumers in the local market. Your SMB clients have likely benefited from this technology.
Here's How Consumers are Actually Conducting Local Searches
You may think that local searches are dominated by smartphones and their voice search features, but you’re wrong. According to Greg Sterling, writing for Search Engine Land, those search queries still belong to desktop.
How are Americans Using Their Time on Smartphones?
If your client is using digital advertisements to target their clients, they should know that 70% of time spent on digital media usage in the U.S. takes place on smartphones.
Programmatic Growth Rate to Slow During Shift From Cookie-Based Advertising
Programmatic ad buying gave marketers a way to target consumers like never before. Some ad industry experts believe the rise of the direct-to-consumer market grew quickly over the past few years specifically because of programmatic advertising.
Out-of-Home Ad Market Reaches New High
The Out of Home Advertising Association of America (OAAA) reports that Q3 advertising increased by 7.3% over the same period last year. So far, OOH advertising is outpacing last year’s activity by 7%.
Are Your Clients Missing Video Ad Opportunities?
The future is looking bright for video advertising. For starters, according to FreeWheel’s Q2 2019 Video Marketplace Report, video ad views grew by 27% in the U.S. within the last year and show no sign of slowing down.
Women Watch Four Hours of Live TV Every Day
Do your clients realize that women make or influence between 70% and 80% of purchases in the U.S.? They’re picking up supplies for their kids’ school projects and stopping by the convenience store to grab milk and bottled water.
Are Your Clients Driving Away Customers With Their Digital Marketing Tactics?
Is your clients’ digital advertising driving away consumers? Many business owners believe that once they establish a digital presence, consumers will love their brand and buy from them.
Auto Dealers Need Help to Conquer Competitive Market in 2020
U.S. automakers are preparing their 2020 strategic plans as they continue to face a competitive market. They're adjusting the models they offer in order to gain market share.
The Top 2 Email Marketing Problems and How to Solve Them
Email marketing is effective (Validity says that email marketing helps 42% of businesses either slightly or significantly increase their revenue), but it does have its challenges. The biggest challenges companies have faced this year include attention in the inbox (45%) and email deliverability (37%).
AdMall Data HVAC Dealer to Advertise for First Time
An HVAC distributor in Oak Island, NC had made quite a legacy for itself for over the past 35 years. The family-owned business had only undergone one change in leadership when the owner’s grandson took over ten years ago. Yet in all that time, aside from running a float in the local Christmas parade, they had never once bought advertising. That all changed when the current owner was approached by WECT-TV Account Executive Nancy Nix.
