Content creation has been key when crafting messages to target audiences during the COVID-19 pandemic. Businesses need to get their messages across clearly while both standing out from their competition and personalizing their content to their target customers.
Too many businesses are overlooking the fact that Asian Americans are, “the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion,” according to a recent report by Nielsen. It’s time for brands to begin representing this demographic in their advertisements in order to build rapport with such a thriving consumer group.
What’s on the minds of local media sellers as they operate in a post COVID marketplace? Where do they expect to find ad revenue? What verticals will have the most potential in Q3 and Q4 in 2020? This webinar shares findings from the April 2020 study of media sales professionals about the past year and current, unusual conditions — plus BIA's latest post COVID estimates. The expert panel of C. Lee Smith (SalesFuel), Lisa Rigsby (AdMall) and Celine Matthiessen (BIA) provide analysis and good news for media sellers.
There’s a fine line between comfortability and complacency. A local outdoor power equipment dealer in New Jersey was well aware of this fact when they approached Rachael Darin, a client solutions manager with Gannett/LocaliQ, about their current print advertising campaign.
Out-of-home advertising is likely to influence consumers in new ways this year. The OOH ad market had its moment in the sun last year, with a 7% revenue increase over the previous year.
The coronavirus outbreak resulted in the shutdown of events and impacted sponsorships in a big way. Activities like major league games, concert and parades generate significant sponsorship revenue for some of your clients.
Are you ready to sell in what might shape up to be two recovery tracks? We’re all wondering what the economic rebound will be like.
Search engine optimization (SEO) is a critical form of marketing for any business. The more optimized your client’s website is, the higher it will rank on search results pages where it can easily be found by both existing customers and potential new shoppers, raising brand awareness. However, product searches on the internet aren’t the only way consumers find businesses to shop from.
Nicole Poulos, a sales intern with Zimmer Radio & Marketing Group, was on the job for four months when she approached a local rehabilitation center.
Even as we worry about when the economy will recover, your clients are wondering how to target shoppers in the new normal? We all want to know how deep the economic damage will be, but your clients can limit the impact by crafting the right kind of promotions once they reopen.