March 20, 2020

New Vehicle Advertising Focus Has Shifted

Until the COVID-19 virus struck U.S. residents and the economy, pundits had been predicting another big year for retail sales — with the exception of new vehicles. New vehicle advertising drove consumers to put 17.04 additional cars and trucks on the road in 2019.

March 17, 2020

Digital-Wary Company Goes All-In with AdMall

Deb Ireland, an outside sales rep for the Messenger Post, has had a long career in sales. “I’ve been selling media since 1995,” said Ireland. “Long before digital.” With that in mind, the veteran of media sales decided to revisit a landscaping/lawn service company she had worked with in the past.