November 19, 2021

With advertising of all media types expected to grow in the next year, data-​driven TV spending is no exception. According to Xandr's 2021 Relevance Report on advanced TV, about 60% of US video ad buyers will increase their spend on data-​driven linear TV over the next 12 months. In addition, survey findings from Advertiser Perceptions show marketers are ready to buy more ads on streaming services.

November 15, 2021

2022 is poised to be a big year when it comes to advertising. Marketers are feeling as optimistic as ever, and with an election year less than a calendar year away, media companies are about to experience a huge wave of new revenue. But where are your clients planning on investing? Sure, traditional options like TV and print will play a large role, but if you sell audio advertising services, you need to be asking how much your clients are planning on investing in audio in 2022. According to a three-​year study from Audacy, there is a large underinvestment occurring in the audio advertising space. While Audacy is a player in the audio space, their research is worth checking out.

November 12, 2021

Strategically crafting and distributing relevant material for a client is key when it comes to content marketing. As is building and retaining an audience. That’s been more difficult the last 18 months as the COVID-​19 pandemic altered nearly every aspect of the media industry. Companies had to pivot quickly to stay competitive and that has led to a boom for the content marketing side of the industry. The 12th annual study from the Content Marketing Institute has shown that clients’ content marketing budgets are set to grow rather large in the coming year.

November 8, 2021

Developing the right paid search campaign is no easy feat. There are so many factors to consider: from when to run the ad, who to market it to, how much to budget for pay-​per-​click and more. Once a pay-​per-​click strategy is in place, it’s arguably more difficult to adjust and tweak it as you start to see the results. There’s always room for improvement, and thanks to an article from WordStream, there are helpful tips for your clients’ PPC strategies.

November 5, 2021

The TV landscape is beginning to shift. For many years, automotive, in a non-​election year, was the front-​runner when it came to the amount of money spent on ad sales for TV. But recently, the industry started to notice things were changing. Now, according to a report from TV News Check, 2022 trends are starting to move towards a large uptick in political spending, with another election cycle coming, along with sports betting advertising.

November 3, 2021

As a marketing professional, at some point you’ll more than likely end up working with franchises. In the past, the local franchisees would rely heavily on their parent company to handle their social media marketing strategies, but as Bob Dylan wrote, “The Times They Are a‑Changin'.” According to a report from Entrepreneur​.com, local franchises should shift their focus away from social media marketing strategies coming from their corporate parents and do it themselves.

November 1, 2021

With such a wide variety of marketing strategies available these days, clients are looking to diversify their advertising campaigns. But what is the right direction for your clients? For those unsure of where they should be looking to invest their resources, two advertising avenues you should suggest are mobile and social media marketing. These two advertising formats have grown in popularity over the past few years, and a new survey from CMO revealed that they’re set to grow even more over the next five years.

October 29, 2021

Which is a more important component of your clients’ advertising: quality or quantity? While the answer will vary depending on the situation, it’s become increasingly more important to be focusing on a direct line to your target customers. 2022’s Digital Ad Ecosystem Report, a new study from the Interactive Advertising Bureau and PricewaterhouseCoopers, examines the state of the digital advertising industry, both where its successes are and where advertisers need to concentrate going into 2022 and beyond.

October 25, 2021

As the year comes to an end and marketing budgets are put in place, businesses start looking at the best practices to manage growth for the upcoming year. There’s no better feeling than nabbing a new client. It’s always satisfying to close that big sale, but then the onus falls on the marketers to follow through with the promises of the sales rep. Marketers are now in the best position to help their companies grow existing business. The new CMO survey has given insights into the best ways marketers can grow their business with new and current clients.