When the pandemic first started in March 2020, we held our collective breaths, hoping the economic fallout wouldn’t be as bad as predicted. In particular, we worried the bottom would fall out of the ad market as businesses closed across the world.
Do you often find it difficult to come up with unique ideas for your marketing clients? You could be tempted to not give your all to coming up with creative work ideas for a few of your clients. But that would be a huge mistake.
Sarah May, an account executive at smart.market, was paying attention to national events last year when an idea came to mind. She wanted to research the residential security industry because she thought there might be a rise in demand for home security systems in her area. Then she started selling.
As marketers learn how to use technology to lead buyers deep into the purchase funnel, the advertising economy will undergo a fundamental shift. The economic turmoil last year led marketers to invest in performance-based digital platforms.
One of the most effective ways to sell someone on a product or service is to tell a story. Stories make communicating value more fun for the consumer.
It’s finally happening. Live sporting events are welcoming back fans on a limited capacity basis and marketers are encountering the brave new world of sports sponsorships.
Content marketing isn’t just a way to give your client’s website visitors valuable information on the client’s products, services, and industry. Carefully selected content can also boost your client’s search engine optimization efforts.
Information touch points don’t end in the digital space either. So, brands need to take a closer look at their omnichannel marketing strategies.
With in-person conferences and events likely to be slow to recover from the pandemic, tech marketers are focusing their budgets and efforts on digital outreach. The Technology Content Marketing report for 2021 fielded by the Content Marketing Institute, MarketingProfs and IDC reveals that tech marketers started to use more livestreaming and social media content after the pandemic changed how they do business.
The COVID-19 vaccine is making its rounds throughout the country! And you know what that means. (Hopefully) COVID-related restrictions will be lifted soon and life can begin to return to normal.
The pandemic drove more consumers to shop online than ever before. Some of your clients want to position themselves in front of the biggest possible market, and they may be asking about advertising on Amazon and whether advertising on Prime Day can boost sales.
You may be under the impression that the shorter your client’s online videos are, the more effective they’ll be. This is false.
Marketers are gradually increasing their digital advertising budgets. But 28% of consumers distrust online ads according to a new Magna survey.
