The value of digital video is already super high when brands make their own (or have agencies do it for them). Combine the power of digital video with a third-​party source that consumers trust more than ads from brands themselves and you get effective influencers.

Holiday ads need to be placed where consumers can easily interact with them, right? Deciding where that is doesn’t need to be as difficult as looking back through the ad data of the past few years. Just think about holiday traditions. What’s one of the biggest? Watching holiday movies and the holiday episodes of big TV shows. This year, your client should be putting their ad dollars toward OTT TV messaging.

If your client expects one ad to appeal to every audience out there, they’re sorely mistaken. No one views everything the same. That’s why audience segmentation in media is important. Here’s what you need to know.

Is your B2B client creating ads that will gain and hold the attention of potential customers? Should they be creating digital campaigns? Traditional? What messaging should they use? Let’s find out.

Are consumers still watching traditional TV anymore? It seems like streaming services have taken over viewers’ TV screens. So, should your client focus their efforts on OTT video advertising? Traditional TV ads? Both? Let’s discuss.

With a 2023 holiday spending increase forecast of only 3% nominal growth (1% real growth) over 2022, your clients have their work cut out for them. That’s because, in the past ten years, the average growth rate was 5.4% according to Bain & Company. 

There’s a reason almost every business out there uses email ads. They get results. According to a report by Omnisend, brands that use email ads earned an average of $72 for every $1 spent on their efforts. That being said, not all types of email marketing are created equal. Do you know how to get the best ROI for your client’s efforts?

Video marketing for business can be tricky to master. How long should they be? What messages will resonate well with consumers? Are videos even worth the time and effort? Let’s get you the answers to those questions and more.

Want to make your client’s 2023 holiday campaign as effective as possible? There are two trends you need to incorporate into your strategy: social media interaction and AI.

AI can save agencies and media sellers money, and not by replacing the human workforce like so many people are afraid of. In actuality, AI reduces paid social media advertising costs by handling the tasks you and your team are tired of.