With summer break winding down, it’s the time to focus on the thing kids dread and parents need, back-to-school season. With that comes the same old song and dance of buying new backpacks, pencils, shoes, and clothes. But, with the world grappling with the new realities of life during a pandemic, what does back-to-school marketing look like in 2021?
Think about the world thirty years ago. Nirvana and Pearl Jam are at the peak of the music industry. Terminator 2: Judgement Day and The Silence of the Lambs are breaking box office records and winning Academy Awards. A gallon of gas costs around $1. And most Americans are receiving a newspaper in their front lawn every morning and watching the evening news during dinner. Fast forward to the present, and according to the Pew Research Center, the vast majority of adults in the United States get “at least some” news online. They are also consuming plenty of news on traditional broadcast TV stations.
When you’re about to hire a lawn care service, do you check the reviews before scheduling a service? If you’re about to have a birthday party for your child, do check to see if others had a good experience and got their cake made on time? Online reviews, and how a client responds to them, are a crucial part of the advertising process. Additionally, the role influencers play in a product review has a much larger role than many Americans may think, according to a new survey by SlickText.
Large manufacturers may be selling more products through direct-to-consumer channels these days. But they still achieve most of their revenue by selling through indirect channels, such as local partners.
This year, media ad revenue is expected to increase by 22%, according to Group M’s U.S. Mid-Year Forecast. This is a dramatic increase over what was previously forecasted. And that’s not all.
Media companies who seek out these aggressive new marketers can take advantage of the abundant ad funds and build lasting relationships.
Americans developed a new love for media over the course of the pandemic. TFor an entire year-and-a-half, many of us had little to do outside of our homes. Well, nothing but consume media while social distancing. It was our primary source of entertainment.
We often refer to Labor Day as the last big patriotic holiday of summer. Your clients may be gearing up their promotions to connect with shoppers who respond to patriotic messaging on this holiday and beyond.
Everyone is on social media; you, your client’s business, their customers, and their competitors. With so many companies fighting for visibility on social media platforms, how can your client stand out from the crowd?
The latest information from the National Retail Federation (NRF) points to retail sales growth of between 10.5% and 13.5% in 2021. This growth rate will drive consumer spending to more than $4.44 trillion and greatly surpasses the organization’s initial projection of a 6.5% growth rate for the year.
Mobile ads amount to more than text search and search. These ads cover a range of styles to target consumers on the devices they always have on hand. And now, many mobile advertisers are beginning to set their eyes on more contextual placements for their mobile ads.
Your clients have faced multiple challenges in the past year. After they managed to stay in business during the COVID-19 outbreak, they once against struggled with a familiar pre-pandemic problem – for example finding good employees.
Advertisers face stiff competition for online shoppers. This presents an opportunity for your clients.