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Auto Dealers Need Help to Conquer Competitive Market in 2020
U.S. automakers are preparing their 2020 strategic plans as they continue to face a competitive market. They're adjusting the models they offer in order to gain market share.
The Top 2 Email Marketing Problems and How to Solve Them
Email marketing is effective (Validity says that email marketing helps 42% of businesses either slightly or significantly increase their revenue), but it does have its challenges. The biggest challenges companies have faced this year include attention in the inbox (45%) and email deliverability (37%).
AdMall Data HVAC Dealer to Advertise for First Time
An HVAC distributor in Oak Island, NC had made quite a legacy for itself for over the past 35 years. The family-owned business had only undergone one change in leadership when the owner’s grandson took over ten years ago. Yet in all that time, aside from running a float in the local Christmas parade, they had never once bought advertising. That all changed when the current owner was approached by WECT-TV Account Executive Nancy Nix.
Are These Website Flaws Costing Your Clients Serious Business Loss?
How impatient is the average consumer? Every second matters when it comes to loading websites.
Timing Retargeted Ads — The Sooner The Better
Retargeting online consumers with ads for sites they’ve visited works. Some research shows that your clients could achieve up to a 25% purchase rate when they retarget correctly.
Out-of-Home Ads Drive Big Jumps in Cross-Media Exposure
Out-of-home advertising is one of the few traditional media formats expected to significantly grow in 2019. Earlier this fall, the Outdoor Advertising Association of America (OAAA) reported that OOH spending jumped 7.7% in Q2.
Gen Z Heavily Influences Their Parents' Spending
If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.
Advertiser Buys 12-Month Contract Following AdMall PRO Presentation
A storage company in Statesville, North Carolina had made a dent in the local market, but was struggling to increase sales. Danielle McNeely, of The Statesville Record & Landmark quickly took note.
Local Ad Market to Jump by 5.8% in 2020
The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.
46% of B2B Operators to Increase 2020 Content Marketing
By now, your clients realize the importance of content marketing. So does their competition.
Digital Video and Social Media To Drive 2019 Ad Market Growth
The results are in for the half-year mark on the digital advertising front. By most measures, ad buyers have been very positive about digital.
How Reviews Create Devoted Customers
84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?
Boost Your Clients' SEO Success with Long-Tail Keywords
Let’s face it, it’s difficult to compete with giant companies when it comes to keywords. Using generic search terms isn’t likely to give your clients an advantage when it comes to SEO. Instead, according to a Search Engine Land article written by Kristopher Jones, companies should be using long-tail keywords to rank higher.
Broadcast and Cable TV Companies to Generate $4.5B from Election Ads
TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.
