Krista Hysell was a brand-new account executive at APG of Ohio, LLC, when she first encountered AdMall. “AdMall was introduced to me as part of my training on my second day,” said Hysell. “I played around with it and now use it regularly.”
You may think that local searches are dominated by smartphones and their voice search features, but you’re wrong. According to Greg Sterling, writing for Search Engine Land, those search queries still belong to desktop.
If your client is using digital advertisements to target their clients, they should know that 70% of time spent on digital media usage in the U.S. takes place on smartphones.
Programmatic ad buying gave marketers a way to target consumers like never before. Some ad industry experts believe the rise of the direct-to-consumer market grew quickly over the past few years specifically because of programmatic advertising.
Is your clients’ digital advertising driving away consumers? Many business owners believe that once they establish a digital presence, consumers will love their brand and buy from them.
U.S. automakers are preparing their 2020 strategic plans as they continue to face a competitive market. They're adjusting the models they offer in order to gain market share.
Email marketing is effective (Validity says that email marketing helps 42% of businesses either slightly or significantly increase their revenue), but it does have its challenges. The biggest challenges companies have faced this year include attention in the inbox (45%) and email deliverability (37%).
An HVAC distributor in Oak Island, NC had made quite a legacy for itself for over the past 35 years. The family-owned business had only undergone one change in leadership when the owner’s grandson took over ten years ago. Yet in all that time, aside from running a float in the local Christmas parade, they had never once bought advertising. That all changed when the current owner was approached by WECT-TV Account Executive Nancy Nix.