U.S. automakers are preparing their 2020 strategic plans as they continue to face a competitive market. They're adjusting the models they offer in order to gain market share.
Email marketing is effective (Validity says that email marketing helps 42% of businesses either slightly or significantly increase their revenue), but it does have its challenges. The biggest challenges companies have faced this year include attention in the inbox (45%) and email deliverability (37%).
An HVAC distributor in Oak Island, NC had made quite a legacy for itself for over the past 35 years. The family-owned business had only undergone one change in leadership when the owner’s grandson took over ten years ago. Yet in all that time, aside from running a float in the local Christmas parade, they had never once bought advertising. That all changed when the current owner was approached by WECT-TV Account Executive Nancy Nix.
How impatient is the average consumer? Every second matters when it comes to loading websites.
Out-of-home advertising is one of the few traditional media formats expected to significantly grow in 2019. Earlier this fall, the Outdoor Advertising Association of America (OAAA) reported that OOH spending jumped 7.7% in Q2.
A storage company in Statesville, North Carolina had made a dent in the local market, but was struggling to increase sales. Danielle McNeely, of The Statesville Record & Landmark quickly took note.
By now, your clients realize the importance of content marketing. So does their competition.
The results are in for the half-year mark on the digital advertising front. By most measures, ad buyers have been very positive about digital.
Let’s face it, it’s difficult to compete with giant companies when it comes to keywords. Using generic search terms isn’t likely to give your clients an advantage when it comes to SEO. Instead, according to a Search Engine Land article written by Kristopher Jones, companies should be using long-tail keywords to rank higher.
TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.