August 5, 2021

With summer break winding down, it’s the time to focus on the thing kids dread and parents need, back-​to-​school season. With that comes the same old song and dance of buying new backpacks, pencils, shoes, and clothes. But, with the world grappling with the new realities of life during a pandemic, what does back-​to-​school marketing look like in 2021?

August 4, 2021

Think about the world thirty years ago. Nirvana and Pearl Jam are at the peak of the music industry. Terminator 2: Judgement Day and The Silence of the Lambs are breaking box office records and winning Academy Awards. A gallon of gas costs around $1. And most Americans are receiving a newspaper in their front lawn every morning and watching the evening news during dinner. Fast forward to the present, and according to the Pew Research Center, the vast majority of adults in the United States get “at least some” news online. They are also consuming plenty of news on traditional broadcast TV stations.

August 3, 2021

When you’re about to hire a lawn care service, do you check the reviews before scheduling a service? If you’re about to have a birthday party for your child, do check to see if others had a good experience and got their cake made on time? Online reviews, and how a client responds to them, are a crucial part of the advertising process. Additionally, the role influencers play in a product review has a much larger role than many Americans may think, according to a new survey by SlickText.