Sometimes closing a sale means having to channel your inner animal. Such was the case for Brittany Lucent, a multimedia consultant from the Gainesville Sun, when she first reached out to a local veterinarian office. The Florida-based vet had been treating pets for more than 30 years, but felt it was time to expand and also reach out to different pet owners.
Are your clients hitting the right balance with their retargeting efforts? Today’s successful marketers can expect a sale from about 25% of their targets.
Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.
Love them or hate them, emojis are commonplace now. But they’re unprofessional, right? Shouldn’t they remain in the messages in your personal life where they belong?
Local matters, but when you’re a growing business, it’s time to start thinking on a broader scale. So, when digital sales strategist Sara Fortin, of the Journal Star, reached out to a local farm and agricultural equipment dealer, her sights were set high.
There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.
If you’re pitching your media and services to CMOs, it helps to get into their heads. Dentsu analysts have done that for you.
Love it or hate it, social media is here to stay. Your clients can make the most of marketing through these sites once they understand what consumers are looking for.
There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.
Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.
Is it too early to send out email marketing campaigns for the 2019 holiday season? Yes. But it’s not too early to help your clients plan their holiday email marketing strategy.
Earlier this summer, we reported on Brian Wieser’s projections for the political ad spending sector. Wieser anticipates a $10 billion spending level, and other research shops have provided significant details on where the money will go, especially digital video.