May 20, 2020

Stop Overlooking Asian Americans in Advertising

Too many businesses are overlooking the fact that Asian Americans are, “the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion,” according to a recent report by Nielsen. It’s time for brands to begin representing this demographic in their advertisements in order to build rapport with such a thriving consumer group.

May 20, 2020

On-Demand Webinar: 2020 State of Media Sales

What’s on the minds of local media sellers as they operate in a post COVID marketplace? Where do they expect to find ad revenue? What verticals will have the most potential in Q3 and Q4 in 2020? This webinar shares findings from the April 2020 study of media sales professionals about the past year and current, unusual conditions — plus BIA's latest post COVID estimates. The expert panel of C. Lee Smith (SalesFuel), Lisa Rigsby (AdMall) and Celine Matthiessen (BIA) provide analysis and good news for media sellers.

May 13, 2020

What to Combine with SEO to Boost Brand Awareness

Search engine optimization (SEO) is a critical form of marketing for any business. The more optimized your client’s website is, the higher it will rank on search results pages where it can easily be found by both existing customers and potential new shoppers, raising brand awareness. However, product searches on the internet aren’t the only way consumers find businesses to shop from.

May 11, 2020

How to Target Shoppers in the New Normal

Even as we worry about when the economy will recover, your clients are wondering how to target shoppers in the new normal? We all want to know how deep the economic damage will be, but your clients can limit the impact by crafting the right kind of promotions once they reopen.