Manage Smarter 204 — Jeff Risley: Marketing with Emotional Intelligence

BY Audrey Strong
Jeff Risley on the Manage Smarter Show by SalesFuel
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Jeff Risley is the Chief Growth Officer at Saxum. With 30 years of experience in marketing, business development, strategy, consulting, sales, organizational growth, and relationship building, combined with the drive to create a better world, Jeff is here to help you make some meaningful change in your business when it comes to sales credibility and marketing.  In this podcast and vodcast for sales managers and sales leaders, Audrey, Lee and Jeff discuss:
  • How marketing can help boost sales
  • Why sales professionals need to behave more like doctors than salespeople
  • Tips on keeping up with the changing marketing landscapes
  • How he guides clients to producing business results that are for the greater good-​Purpose Driven Business
  • How to create a common language with your team to encourage greater emotional intelligence in the workplace. 
"We have for so long rewarded thinking intelligences — hard skills. But leadership and management are about people, and people are emotional beings." Jeff Risley

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Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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