Manage Smarter 155 — Sky Stephens: Improving Lead Gen and Preserving Margins

BY Audrey Strong
Sky Stephens on the Manage Smarter podcast from SalesFuel

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Sky Stephens, co-​founder of the Association of Professional Builders, a leading business coaching company dedicated to improving the residential construction industry for both builders and consumers. 

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Since 2014 Sky has been helping builders double the size of their businesses through profitable growth. The Association Of Professional Builders excels in providing cutting-​edge systems, world-​class support, and sales & marketing training to the construction industry.

In this episode, Audrey, Lee and Sky discuss:

  • What is the #1 need her clients see in getting greater lead generation and success
  • Her advice to managers struggling with improving margins
  • How she counsels clients on profitability, growing managing teams and margins
  • The sales training program she launched to drive greater lead gen and revenue
  • Advice on maintaining rate integrity during a lull

"The builders who thrived (during the pandemic), the main difference was actually their sales ability. Margins is in your marketing and your sales process." 

– Sky Stephens

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Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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