Manage Smarter 116 — Rishad Tobaccowala: Being Human > Data in Uncertain Times

Rishad Tobaccowala on the Manage Smarter podcast from SalesFuel

Direct Audio Link

Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He is also a Senior Advisor to the Publicis Groupe where he has spent his entire 37-​year career, most recently serving as the Chief Growth Officer and Chief Strategist of the Groupe. 

He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators."

PLEASE NOTE: Due to remote meeting platform strain caused by more people working from home than ever, there is some audio dropout throughout this recording.

In this episode, Audrey, Lee and Rishad discuss:

  • Tips on humanizing remote working in this environment and touchpoints to help humanity trump data
  • How to incentivize staff to change and lean into disruption
  • How to upgrade your mental operating system and inject more human touches into the work environment
  • The dangers of data vs. human stories and skills within the business
  • Dealing with "The Turd on the Table"

"If you don’t have some personal interactions one in a while basically have people look at each other and talk bout real things than spreadsheets and numbers but what you lose is the human nuance of trust."

Rishad Tobaccowala

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Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
We have a ton of solar panels on our house and I’ve got a huge paper trail of bills to show you how uncapped plans… — 9 hours ago
Audrey Strong