Creating a fully integrated, real-
“We're proud to partner with the AAF through our proprietary sales and marketing research, because students need a deep understanding of consumer behavior before they can truly influence it through advertising and marketing,” says SalesFuel CEO C. Lee Smith. “As a former NSAC participant myself (Ohio University, Nestle campaign), I know firsthand how valuable this competition is. There’s nothing like building a real campaign for a real client to prepare students for the industry.”
The corporate sponsor for the 2025–2026 competition cycle is the National Football League (NFL), with a specific focus on youth programs. Student teams across the country developed comprehensive strategies, media plans and creative materials to pitch to NFL executives and panels of industry professionals at the district, semi-
The AdMall Best Use of Marketing Research Award, which includes a $1,000 grant and a trophy, is presented to the finalist team that has demonstrated a depth of marketing research in their NSAC presentation and plans book. As a research partner for the annual competition, AdMall provides access to its database of market research reports to all competing teams. This is AdMall’s 16th year sponsoring and supporting the NSAC.
The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-
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