Manage Smarter 57 — Anthony Iannarino: How to Eat Your Competitors Lunch

Anthony Iannarino is an international speaker, bestselling author, sales leader, and entrepreneur. He is the author of “Eat Their Lunch–Winning Customers Away From Your Competition," "The Lost Art of Closing" and "The Only Sales Guide You'll Ever Need." He blogs frequently on thesalesblog​.com and hosts his own podcast called In the Arena.

In this episode, Audrey, Lee and Anthony discuss:

• Managing to win new business away from competitors
• The 4 Levels of Value Creation
• How discovery with team members can help them find new routes to closing sales
• Managing teams who love changing it up to create more accountability and driving strategic outcomes

Anthony Iannarino

Connect with Anthony:

Connect with the hosts of Manage Smarter:

• Website: ManageSmarter​.com
• X (Twitter): @ManageSmartPod
• LinkedIn: Audrey Strong
• LinkedIn: C. Lee Smith

Connect with SalesFuel:

• Website: https://​salesfuel​.com
• X (Twitter): @SalesFuel
• Facebook: https://​www​.facebook​.com/​s​a​l​e​s​f​u​el/

Audrey Strong 

About the Author Latest Posts

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

• AdMall “Christmas in July” Research: Local Retailers and Media Buyers Must Lock in Holiday Advertising Space Before Post-​Election Gridlock July 22, 2026
• Liberty University Wins AdMall’s Best Use of Marketing Research Award at National Student Advertising Competition July 14, 2026
• $177,000 — New SalesFuel research shows a bad sales hire costs sales managers MORE than a luxury car June 3, 2026
• NEW SURVEY: Sales Managers Say Fear of Displacement is a Key Barrier to AI Adoption May 26, 2026
• SalesFuel Named to Selling Power Magazine's Top Sales Training Companies 2026 List May 26, 2026

Fact Checked & Editorial Guidelines 

Our Fact Checking Process

We prioritize accuracy and integrity in our content. Here's how we maintain high standards:

1. Expert Review: All articles are reviewed by subject matter experts.
2. Source Validation: Information is backed by credible, up-​to-​date sources.
3. Transparency: We clearly cite references and disclose potential conflicts.

Reviewed by: Subject Matter Experts 

Our Review Board

Our content is carefully reviewed by experienced professionals to ensure accuracy and relevance.

• Qualified Experts: Each article is assessed by specialists with field-​specific knowledge.
• Up-​to-​date Insights: We incorporate the latest research, trends, and standards.
• Commitment to Quality: Reviewers ensure clarity, correctness, and completeness.

Look for the expert-​reviewed label to read content you can trust.