Anthony Iannarino is an international speaker, bestselling author, sales leader, and entrepreneur. He is the author of “Eat Their Lunch–Winning Customers Away From Your Competition," "The Lost Art of Closing" and "The Only Sales Guide You'll Ever Need." He blogs frequently on thesalesblog​.com and hosts his own podcast called In the Arena.

In this episode, Audrey, Lee and Anthony discuss:

• Managing to win new business away from competitors 
• The 4 Levels of Value Creation
• How discovery with team members can help them find new routes to closing sales 
• Managing teams who love changing it up to create more accountability and driving strategic outcomes 

"You can’t allow yourself to have systemic failures that go on for long periods of time without being addressed. You have to show up as a partner. " 

Anthony Iannarino

Connect with Anthony:

• Twitter:@iannarino
• LinkedIn: https://​www​.linkedin​.com/​i​n​/​i​a​n​n​a​r​i​no/
• Facebook: https://​www​.facebook​.com/​t​h​e​s​a​l​e​s​b​l​og/
• Website:  thesalesblog​.com/
• Podcast: https://​thesalesblog​.com/​c​a​t​e​g​o​r​y​/​i​n​_​t​h​e​_​a​r​e​n​a​_​p​o​d​c​a​st/

Connect with the hosts of Manage Smarter:

• Website: ManageSmarter​.com
• Twitter: @ManageSmartPod
• LinkedIn: Audrey Strong
• LinkedIn: C. Lee Smith

Connect with SalesFuel:

• Website: https://​salesfuel​.com
• Twitter: @SalesFuel
• Facebook: https://​www​.facebook​.com/​s​a​l​e​s​f​u​el/