Manage Smarter 57 — Anthony Iannarino: How to Eat Your Competitors Lunch

Anthony Iannarino is an international speaker, bestselling author, sales leader, and entrepreneur. He is the author of “Eat Their Lunch–Winning Customers Away From Your Competition," "The Lost Art of Closing" and "The Only Sales Guide You'll Ever Need." He blogs frequently on thesalesblog​.com and hosts his own podcast called In the Arena.

In this episode, Audrey, Lee and Anthony discuss:

  • Managing to win new business away from competitors 
  • The 4 Levels of Value Creation
  • How discovery with team members can help them find new routes to closing sales 
  • Managing teams who love changing it up to create more accountability and driving strategic outcomes 

"You can’t allow yourself to have systemic failures that go on for long periods of time without being addressed. You have to show up as a partner. " 

Anthony Iannarino

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

New episodes posted every Sunday morning at ManageSmarter​.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
“Develop thick skin. Today's problems will be forgotten tomorrow.” — Good piece of advice offered to new sales mana… — 18 hours ago
C. Lee Smith
C. Lee Smith

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