Manage Smarter 75 — Glenn Rudin: Creative Business Thinking to Differentiate You and Your Team

HOSTED BY C. LEE SMITH AND AUDREY STRONG
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Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. 

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In this episode, Audrey, Lee and Glenn discuss:

  • How to develop your specific differentiators from competitors in your professional sector
  • What is your "flamed-​broiled"?
  • How to develop a 30-​second pitch on what you do and why you're different
  • How to implement "what makes you stand out" to get team/​company buy-in
  • Effective brainstorming session techniques to FIND your differentiators

"What makes your company unique might not exist today. You might have to sit down and break everything down to its basis and look here's what our competition is doing. We don't want to copy them."

- Glenn Rudin

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Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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