Episode Link

Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. 

In this episode, Audrey, Lee and Glenn discuss:

• How to develop your specific differentiators from competitors in your professional sector
• What is your "flamed-​broiled"?
• How to develop a 30-​second pitch on what you do and why you're different
• How to implement "what makes you stand out" to get team/​company buy-in
• Effective brainstorming session techniques to FIND your differentiators

"What makes your company unique might not exist today. You might have to sit down and break everything down to its basis and look here's what our competition is doing. We don't want to copy them."

- Glenn Rudin

Connect with Glenn Rudin:

• Website:  AlwaysBeenCreative​.com
• Facebook:  https://​www​.facebook​.com/​a​l​w​a​y​s​b​e​e​n​c​r​e​a​t​i​ve/
• LinkedIn:  https://​www​.linkedin​.com/​i​n​/​g​l​e​n​n​r​u​d​in/
• Email: glenn@​alwaysbeencreative.​com

Build Credibility and Effective Leadership with the Manage Smarter Show:

• Website: ManageSmarter​.com
• Twitter: @ManageSmartPod
• LinkedIn: Audrey Strong
• LinkedIn: C. Lee Smith

Connect with SalesFuel:

• Website: https://​salesfuel​.com
• Twitter: @SalesFuel
• Facebook: https://​www​.facebook​.com/​s​a​l​e​s​f​u​el/

New episodes posted every Sunday morning at ManageSmarter​.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts.