Manage Smarter 75: Creative Business Thinking to Differentiate You and Your Team

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Episode Link

Glenn Rudin is founder of Always Been Cre­ative, a sales and mar­ket­ing con­sult­ing firm spe­cial­iz­ing in focused mes­sag­ing. 

In this episode, Audrey, Lee and Glenn dis­cuss:

  • How to devel­op your spe­cif­ic dif­fer­en­tia­tors from com­peti­tors in your pro­fes­sion­al sec­tor
  • What is your "flamed-broiled"?
  • How to devel­op a 30-second pitch on what you do and why you're dif­fer­ent
  • How to imple­ment "what makes you stand out" to get team/company buy-in
  • Effec­tive brain­storm­ing ses­sion tech­niques to FIND your dif­fer­en­tia­tors

"What makes your com­pa­ny unique might not exist today. You might have to sit down and break every­thing down to its basis and look here's what our com­pe­ti­tion is doing. We don't want to copy them."

- Glenn Rudin

Con­nect with Glenn Rudin:

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and con­cepts of good busi­ness man­age­ment. From debunk­ing sales myths to learn­ing how to man­age with and with­out mea­sure­ments, you'll learn some­thing new with every episode and will be able to imple­ment pos­i­tive change far beyond sales. 

New episodes post­ed every Sun­day morn­ing at Man​ageS​marter​.com, C‑Suite Radio, iHeartRa­dio and your favorite source for pod­casts.

Audrey Strong

Audrey Strong

Direc­tor of Com­mu­ni­ca­tions at Sales­Fu­el
Audrey Strong heads all exter­nal and inter­nal com­mu­ni­ca­tions for Sales­Fu­el, includ­ing pub­lic rela­tions — which she has direct­ed since 2014. Pri­or to Sales­Fu­el, she found­ed her own pub­lic rela­tions firm and served years as an award-winning jour­nal­ist in tele­vi­sion news. Audrey earned her degree in broad­cast jour­nal­ism from Ohio Uni­ver­si­ty.
Audrey Strong