Manage Smarter 203 — Michael Buzinski: Boosting Revenues with Digital Marketing

Michael Buzinski on the Manage Smarter Show by SalesFuel

Michael “Buzz” Buzinski is a life-​long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. 

He has worked with over 1,200 service-​centric businesses and helped their digital marketing deliver more predictable and profitable clients through their website. Using the Rule of 26, Michael can double any business’s website revenue. 

Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns and reduce the prevalence of entrepreneurial poverty across the country.

In this podcast and vodcast for sales managers and sales leaders, Audrey, Lee and Michael discuss:

  • The Rule of 26 and strategy to boost traffic, sales and conversion rates
  • Junk traffic and how to filter it out
  • Recommended messaging to keep traffic and increase conversions
  • Best positioning for service businesses to appeal to clients and how to find your niche to appeal to prospects
  • Calculating the average value per client
  • How to make digital marketing S.I.M.P.L.E. (Streamline, Identify, Market Research, Plan, Launch, and Evaluate)
  • How to avoid the time drain and frustration of managing profitable digital marketing.

"The biggest marketing mistake service-​centric business managers and leaders make is not firing unprofitable clients so they can focus on attracting more profitable clients."

Michael Buzinski

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Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
@wfaaizzy thank you just now for acknowledging pet moms! Infertility robbed me of children but I care for my husban… — 2 months ago
Audrey Strong