by Audrey Strong | < 1 minute read
SALESFUEL TODAY
Manage Smarter 74: How to Reach the C‑Suite Sooner
Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns.
In this episode, Audrey, Lee and Jessica discuss:
- How she rose from the mail room of a talent agency to the C‑Suite
- The #1 mistake managers make regarding goal setting and planning
- Advice to young professional women aspiring to be in the C‑Suite
- Why taking initiative can unlock the keys to career success
- Hot trends in advertising and marketing
"Your company is your employee. We're moving towards data, analytics and automation but still it's the people behind all those programs. The employees and culture are the most important thing to any company."
- Jessica Hawthorne-Castro
Connect with Jessica Hawthorne-Castro:
- Website: hawthornedirect.com
- Twitter: @hawthornecastro
- LinkedIn: https://www.linkedin.com/in/jessicahawthornecastro
Connect with the hosts of Manage Smarter:
- Website: ManageSmarter.com
- Twitter: @ManageSmartPod
- LinkedIn: Audrey Strong
- LinkedIn: C. Lee Smith
Connect with SalesFuel:
- Website: http://salesfuel.com
- Twitter: @SalesFuel
- Facebook: https://www.facebook.com/salesfuel/
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.
New episodes posted every Sunday morning at ManageSmarter.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts.
Audrey Strong
Director of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
@tallmediamaven
Public Relations Professional & Former TV newser. Golf addict, gardening guru and pet lover. Crusader for PR done right. Opinions are solely mine
Latest posts by Audrey Strong (see all)
- Manage Smarter 113: The Beauty of Conflict — Harnessing Your Team’s Competitive Advantage — March 15, 2020
- Manage Smarter 112: Growing Through Amazon and Emerging Digital Pathways — March 7, 2020
- SalesFuel expands global team — March 6, 2020
- Manage Smarter 111: Is Hire Slow, Fire Fast Terrible Advice? — March 1, 2020
- Manage Smarter 110: 2020 Tax Tips for Entrepreneurs and Side Hustles — February 23, 2020
