Manage Smarter 74 — Jessica Hawthorne-​Castro: How to Reach the C‑Suite Sooner

Episode Link

Jessica Hawthorne-​Castro is the CEO and owner of Hawthorne Advertising. an award-​winning technology-​based advertising agency specializing in analytics and accountable brand campaigns.

In this episode, Audrey, Lee and Jessica discuss:

• How she rose from the mail room of a talent agency to the C‑Suite
• The #1 mistake managers make regarding goal setting and planning
• Advice to young professional women aspiring to be in the C‑Suite
• Why taking initiative can unlock the keys to career success
• Hot trends in advertising and marketing

- Jessica Hawthorne-​Castro

Connect with Jessica Hawthorne-Castro:

• Website:  hawthornedirect​.com
• Twitter: @hawthornecastro
• LinkedIn:  https://​www​.linkedin​.com/​i​n​/​j​e​s​s​i​c​a​h​a​w​t​h​o​r​n​e​c​a​s​tro

Build Credibility and Effective Leadership with the Manage Smarter Show:

• Website: ManageSmarter​.com
• X (Twitter): @ManageSmartPod
• LinkedIn: Audrey Strong
• LinkedIn: C. Lee Smith

Connect with SalesFuel:

• Website: https://​salesfuel​.com
• X (Twitter): @SalesFuel
• Facebook: https://​www​.facebook​.com/​s​a​l​e​s​f​u​el/

New episodes posted every Sunday morning at ManageSmarter​.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts.

Audrey Strong 

About the Author Latest Posts

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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• SalesFuel Strengthens Client Success Strategy with Ambro Promotion and Wooley Hire March 18, 2026
• SalesFuel Adds Amanda Levin to Company Leadership Team January 16, 2026
• What Your Salespeople Aren't Telling You Webinar November 25, 2025
• SalesFuel's 2025 Voice of the Sales Rep™ study finds Leadership Credibility Is the #1 Factor in Sales Rep Retention November 17, 2025

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