Hawthorne Advertising on the Manage Smarter podcast from SalesFuel

Manage Smarter 74 — Jessica Hawthorne-Castro: How to Reach the C‑Suite Sooner

Episode Link

Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns.

In this episode, Audrey, Lee and Jessica discuss:

  • How she rose from the mail room of a talent agency to the C‑Suite
  • The #1 mistake managers make regarding goal setting and planning
  • Advice to young professional women aspiring to be in the C‑Suite
  • Why taking initiative can unlock the keys to career success
  • Hot trends in advertising and marketing

"Your company is your employee. We're moving towards data, analytics and automation but still it's the people behind all those programs. The employees and culture are the most important thing to any company."

- Jessica Hawthorne-Castro

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

New episodes posted every Sunday morning at ManageSmarter​.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts.

Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong

@tallmediamaven

13 TV news journalism awards PR Professional & Former TV newser. Golf addict, gardening guru and pet lover. Crusader for PR done right. Opinions are solely mine
RT @ohpinion8ted: Catch the new Manage Smarter show on @TheSalesXperts Channel on Mondays at 12 pm CST with @cleesmith and @TallMediaMaven.… — 3 weeks ago
Audrey Strong