Manage Smarter 74 — Jessica Hawthorne-​Castro: How to Reach the C‑Suite Sooner

HOSTED BY C. LEE SMITH AND AUDREY STRONG
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Jessica Hawthorne-​Castro is the CEO and owner of Hawthorne Advertising. an award-​winning technology-​based advertising agency specializing in analytics and accountable brand campaigns.

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In this episode, Audrey, Lee and Jessica discuss:

  • How she rose from the mail room of a talent agency to the C‑Suite
  • The #1 mistake managers make regarding goal setting and planning
  • Advice to young professional women aspiring to be in the C‑Suite
  • Why taking initiative can unlock the keys to career success
  • Hot trends in advertising and marketing

- Jessica Hawthorne-​Castro

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Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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