Manage Smarter 167 — Ed Eichhorn: The Future of Health Care and Navigating Benefits Discussions

Ed Eichhorn on the Manage Smarter show from SalesFuel

Ed Eichhorn established the Medilink Consulting Group in 2006 to provide management, marketing, sales and strategic planning advice to medical product and service companies. Ed provided strategic lobbying advice for medical societies during the writing of the Affordable Care Act. He also co-​authored and published Healing American Healthcare, A Plan To Provide Quality Care For All While Saving $1 Trillion A Year in 2019. 

Ed is a speaker on a variety of health care issues and founded the Healing American Healthcare Coalition in 2020 to keep health care professionals informed on important research and industry issues.

In this episode, Audrey, Lee and Ed discuss:

  • The future of selling medical, pharmaceuticals and health care solutions
  • How businesses can reduce health care benefits costs
  • Tips on how to pick an insurance broker and what questions to ask
  • How to manage large territories in complex organizations
  • Navigating employee discussions about health benefits

The cost of health care is simply out of balance with the rest of our economy, and it continues to grow at an alarming rate. The reason is simple. Provision of health care is made largely through the commercial insurance industry.”

Ed Eichhorn

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
@DENAirport Expand and think outside the box. Give us more options. Stop being obstructionist — 5 days ago
Audrey Strong