October 8, 2021

With Q4 officially here, it means automotive companies need to start pushing their 2021 inventory out the door to make way for the new 2022 models. It’s about time to start hearing the usual auto industry slogans like “December to Remember,” “Year-​end Sales Event,” or something to that effect. With the used car market seeing record growth, and the new car market looking strong, it’s a great time to reach out to your auto industry advertisers and help them end the year strong. With Deloitte’s 2021 Global Automotive Consumer Study now available, you’ll be able to do just that.

October 4, 2021

With less than three months left in the year, the holiday season is well under way. While many consumers are getting their Halloween decorations just right, they’re also planning for a massive spending increase from the last holiday season. Coming after a year of shutdowns and social distancing, consumers are headed back into stores and are ready to spend. According to a new Roku and Harris Poll, one in three holiday shoppers expects to increase their spending this holiday season, the highest number since the survey’s creation.

buyer-first selling
October 4, 2021

The phrase “buyer-​first selling” is likely one you’ve heard; we’ve even discussed it here on Media Sales Today. This sales concept is gaining traction in the industry as more reps embrace the buyer-​first mentality. But, it’s important that sellers effectively put this into action, and here lies the challenge. Sellers may think they are practicing buyer-​first selling, but there’s disconnect with buyers.

October 1, 2021

Let’s say it’s Monday morning and you’re getting back to your office after a nice weekend that included a win by your favorite sports team and you’re feeling good about life. You sit at your desk and play a podcast recapping your team’s win and it starts with an advertisement. Maybe it’s about a food delivery service, or a comfortable clothing brand or an innovative home security system. Whatever it may be, it’s enticing, and according to a new study conducted by NCSolutions, more than likely, you’re going to end up purchasing something you hear about from podcast advertising.

September 27, 2021

When YouTube debuted in 2005, it felt like an underground website to watch bootlegged concerts, or a pirated TV show on-​demand. It was revolutionary, to say the least. Then, it was purchased by Google in 2006 and quickly buttoned up a lot of those illicit aspects. Now, it’s a haven for daily sports show viewers, premium on-​demand TV streamers, gamers and more. It’s become an amalgamation of so many different categories and sub-​genres, that businesses can sift through the demographics of YouTube and find consumers more than willing to respond to advertising.

September 24, 2021

Here’s a situation. You wake up early to work out and afterwards rush to work early because you know you have a busy day ahead of you. Afterwards, you pick up your child from daycare, watch them until bedtime and then finally have a moment to yourself on the couch. What do you watch? According to a new study from Future Today, you’re most likely to choose an ad-​supported streaming service, as nearly 51% of other US consumers do.

September 23, 2021

Emily Morgan, is an entrepreneur with an innate heart for helping others. As the leader of Delegate Solutions, she and her team help business owners and entrepreneurs find more freedom and elevate their time using proven delegation strategies. She’s been featured in Forbes as a Top 50 Remote Employer, contributed articles to the Huffington Post, and highlighted in the New York Times. In this episode, In this episode, we discuss: top mistakes leaders make in delegating; the Delegate Freedom System — what it is and how to use it; how to identify what to delegate—tips and process to narrow it down; 5 bottleneck behaviors of entrepreneurs; and what leaders find it so hard to delegate.

September 23, 2021

Hiring a new salesperson is always difficult — especially in the current job market. But what if your next superstar is already employed by your company? Or what if they're already on your team — just in a different role? They could even be working in a non-​sales role for a business you frequent regularly. Certified Behavioral Analyst and SalesFuel CEO C. Lee Smith teams up with Steven Sisler, behavioral mastermind and CEO of Behavioral Resource Group, to help you address one of the most pressing problems your sales team faces today — recruiting high-​potential sales talent and developing them into high performers.