With Q4 officially here, it means automotive companies need to start pushing their 2021 inventory out the door to make way for the new 2022 models. It’s about time to start hearing the usual auto industry slogans like “December to Remember,” “Year-end Sales Event,” or something to that effect. With the used car market seeing record growth, and the new car market looking strong, it’s a great time to reach out to your auto industry advertisers and help them end the year strong. With Deloitte’s 2021 Global Automotive Consumer Study now available, you’ll be able to do just that.
Are you striving to help the hothead sales manager on your team? You know the one I mean. They snap at colleagues and employees who disagree with them.
Paul Ruiz is no stranger to the constantly evolving media sales world. Now working for McClatchy’s Fresno Bee, Ruiz has over 30 years of sales experience. And for most of that time, he’s been using AdMall. So, when he approached a dentures company in his market, he knew that the tool would help out when he heard the difficulties the business was experiencing.
With less than three months left in the year, the holiday season is well under way. While many consumers are getting their Halloween decorations just right, they’re also planning for a massive spending increase from the last holiday season. Coming after a year of shutdowns and social distancing, consumers are headed back into stores and are ready to spend. According to a new Roku and Harris Poll, one in three holiday shoppers expects to increase their spending this holiday season, the highest number since the survey’s creation.
The phrase “buyer-first selling” is likely one you’ve heard; we’ve even discussed it here on Media Sales Today. This sales concept is gaining traction in the industry as more reps embrace the buyer-first mentality. But, it’s important that sellers effectively put this into action, and here lies the challenge. Sellers may think they are practicing buyer-first selling, but there’s disconnect with buyers.
Let’s say it’s Monday morning and you’re getting back to your office after a nice weekend that included a win by your favorite sports team and you’re feeling good about life. You sit at your desk and play a podcast recapping your team’s win and it starts with an advertisement. Maybe it’s about a food delivery service, or a comfortable clothing brand or an innovative home security system. Whatever it may be, it’s enticing, and according to a new study conducted by NCSolutions, more than likely, you’re going to end up purchasing something you hear about from podcast advertising.
Up to four in 10 large organizations moved a significant portion of their sales effort to an inside model in recent years. These business models can be more cost productive, especially if you use the best sales training platform.
Reciprocation styles vary in the workplace and in sales; one type of giver tends to be more successful when negotiating.
Jacob Flaten, of Sparklight Advertising, has been selling media for three and a half years, and for nearly all that time, two years to be exact, he’s been chasing down a client.
When YouTube debuted in 2005, it felt like an underground website to watch bootlegged concerts, or a pirated TV show on-demand. It was revolutionary, to say the least. Then, it was purchased by Google in 2006 and quickly buttoned up a lot of those illicit aspects. Now, it’s a haven for daily sports show viewers, premium on-demand TV streamers, gamers and more. It’s become an amalgamation of so many different categories and sub-genres, that businesses can sift through the demographics of YouTube and find consumers more than willing to respond to advertising.
Love or loathe small talk, it’s an inescapable part of being a salesperson. Whether it’s during a networking event or at the office, with someone you just met or an old client, as a sales rep, you will engage in small talk often in your career.
Here’s a situation. You wake up early to work out and afterwards rush to work early because you know you have a busy day ahead of you. Afterwards, you pick up your child from daycare, watch them until bedtime and then finally have a moment to yourself on the couch. What do you watch? According to a new study from Future Today, you’re most likely to choose an ad-supported streaming service, as nearly 51% of other US consumers do.
Emily Morgan, is an entrepreneur with an innate heart for helping others. As the leader of Delegate Solutions, she and her team help business owners and entrepreneurs find more freedom and elevate their time using proven delegation strategies. She’s been featured in Forbes as a Top 50 Remote Employer, contributed articles to the Huffington Post, and highlighted in the New York Times. In this episode, In this episode, we discuss: top mistakes leaders make in delegating; the Delegate Freedom System — what it is and how to use it; how to identify what to delegate—tips and process to narrow it down; 5 bottleneck behaviors of entrepreneurs; and what leaders find it so hard to delegate.
Hiring a new salesperson is always difficult — especially in the current job market. But what if your next superstar is already employed by your company? Or what if they're already on your team — just in a different role? They could even be working in a non-sales role for a business you frequent regularly. Certified Behavioral Analyst and SalesFuel CEO C. Lee Smith teams up with Steven Sisler, behavioral mastermind and CEO of Behavioral Resource Group, to help you address one of the most pressing problems your sales team faces today — recruiting high-potential sales talent and developing them into high performers.