October 10, 2020

Manage Smarter 143 — Mitchell Levy: The New Definition of Credibility

Mitchell Levy is a TEDx speaker, Global Credibility Expert and international bestselling author of over 60 books — including his latest "Credibility Nation." He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 850 books. In this episode, we discuss: the new definition of credibility in today’s COVID-19 climate; the 3 Pillars of Credibility; specific steps and strategies to build your credibility; Lee's new book, SalesCred, and the importance of credibility in buyers qualifying sellers.

October 9, 2020

Special Report: The American State of Credibility

As our nation struggles with the challenges of contentious politics, a pandemic- induced recession, and calls for introspection on issues of social justice, we wondered how U.S. adults perceive their peers, their co-workers and professionals who help to shape our lives. Our curiosity led us to launch our inaugural American State of Credibility survey. Has America become more credible or less credible in the past year? What percentage of Americans exhibit credibility in what they say and do? What professions are the most credible — and the most dubious? And how do salespeople stack up?

October 8, 2020

Salespeople lack cred! New book and survey reveals fewer than 1 in 3 consumers find salespeople credible. New book SalesCred™ analyzes how buyers qualify sellers and how salespeople can become more credible

SalesFuel’s recently conducted American State of Credibility survey[i] finds that car salespeople rank at the bottom of the list for perceived credibility with only 20% of consumers strongly agreeing or agreeing they are credible. And fewer than one in three consumers (28.4%) view salespeople who sell something other than automobiles as credible.  In the COVID-19 economy, […]

October 7, 2020

Free E‑book: The 7 C's of Pre-Call Intelligence

In his book, “SalesCred,” our CEO C. Lee Smith writes that sales credibility is how the buyer qualifies (or disqualifies) the seller. Credibility is the very thing that determines whether the buyer replies to your email, agrees to take a meeting or decides they want to do business with you. Nowhere is this more evident to the buyer than the amount of effort the salesperson puts into pre-call intelligence. Download this free ebook to learn what you need to know to be seen as credible by prospects and existing accounts.

October 7, 2020

Why You Should Shift Hiring Focus to Skills

When was the last time you reviewed the position description you use to hire sales reps for your organization? If it’s been awhile, you might want to consider rewriting the description to increase focus on skills, instead of college degrees.