Establishing trust with your counterpart is one of the fundamental basic negotiation skills. Take the time to create trust and every negotiation will go much smoother.
A discovery call is a big opportunity to capture a buyer’s interest and uncover if their business is worth pursuing. But keeping busy buyers on the phone is a major challenge.
Sellers know that the sale experience is an important factor in a prospect’s purchase decision. But they may not realize how big of an impact it can have.
A comprehensive healthcare survey by SalesFuel and BIA Advisory Services reveals that healthcare marketers will spend more than $12 billion in local advertising in 2024. Hospitals and offices of physicians, dentists and chiropractors are top spenders with direct mail, PC/Laptop and TV OTA the media channels getting the most spend. In the survey, more than 60% of respondents said they have either explored or intend to explore generative artificial intelligence for marketing assistance. The
Trust leads among the successful traits of a professional B2B sales career. Yet, it may be revealed only in the perception of the buyer.
Tired of writing reminder emails that get ignored? Or are you unsure of how to write a reminder email that doesn’t come across as annoying? If so, it may be time to consider adjusting your efforts.
Like no generation that has come before them, today’s youngest workers demand support for employee mental health. Members of Generation Z have lived through rampant school shootings and the COVID-19 pandemic lockdown.
B2B sellers have an opportunity to sell more by creating and incorporating unique value proposals (UVP) into their strategy. While it may seem like a lot of work to make a UVP for each prospect, it really isn’t.
Fragile marketing agency relationships can be strengthened with clear communication, trust and great client service.
With the multiple emails, social media posts and other communications sellers share, bad sales messages are likely to happen.
Businesses rely on their leadership teams to establish company policy and set direction. Ideally, leaders should also set an example for all employees on expected work output and behavior.
Not every prospect is going to be an easy sell. But there is opportunity to close more sales with tough prospects by being mindful about your actions.
Salespeople seeking ways to improve the sales process may be overlooking a specific strategy. Sellers have the opportunity to learn more about themselves and their offering by putting themselves in buyers' shoes.
Sellers of franchise opportunities have 23 mandatory requirements, yet credibility and trust may be the most important.
The B2B marketplace has changed. Sales reps can’t reach prospects. Our B2B intelligence research explains why and points to the power of additional training to optimize outcomes.
Ever wonder what the best sales qualities are for industry professionals? While there’s no single best quality, buyers do value specific ones.