SalesFuel Today

Do you know how to write effective AI prompts for sales success? If not, you’re missing out on opportunities to make the most out of these powerful sales assistants.

While consumers are beating the summer heat wave, smart advertisers are already planning their winter strategies. New data from SalesFuel’s AudienceSCAN® research reveals that local retailers and media buyers need to act as if it’s “Christmas in July” to secure crucial ad placements before political campaigns dominate the market this fall.

The rapid adoption of generative AI tools is changing the hiring process by letting job seekers quickly produce polished, keyword-​optimized resumes and cover letters, while making it harder for recruiters to tell the difference between real capability and AI-​enhanced self-​presentation. For recruiters, hiring managers, and organizations responsible for hiring decisions, that shift raises a practical problem: resumes now reveal less about actual skills, judgment, and fit than they once did, increasing the risk of costly mis-hires.

Are you struggling to convert free trials? It may be the lackluster (or lack of) emails you are sending. While free trials have the potential to drive sales, how sellers engage with buyers during and after the trial matters.

Creating a fully integrated, real-​​world marketing and advertising plan, Liberty University is the winner of the National Student Advertising Competition (NSAC) AdMall Best Use of Marketing Research Award during this year's American Advertising Federation (AAF) national conference. Liberty University also placed second in the overall competition. “We're proud to partner with the AAF through our proprietary sales and marketing research, because students need a deep understanding of consumer behavior before they can truly influence it through advertising and marketing,” says

Is your business too focused on short-​term sales goals? That may be the case this year as 38% of sales managers report that their company’s top focus is increased competition.  This situation may drive sales managers to decide between achieving high sales quotas and delivering customer service that ensures client retention. The latest research shows a correlation between quota emphasis and high variable compensation. These findings have implications for how to manage sales teams and for sales compensation structures.

When was the last time you thought about how you conduct virtual sales meetings? It’s easy to get complacent, especially as remote meetings have become standard. These types of meetings are now a common way to engage with buyers.

Our research shows that the cost of a bad B2B sales hire now exceeds $177,000. For sales managers, talent acquisition teams, and other hiring professionals recruiting sales talent, one of the most effective ways to prevent bad hires using behavioral assessments is to add objective scoring of candidates’ likely workplace behavior, work styles, and job fit to the hiring process. It’s no longer sufficient to hire based on resumes and interviews alone.

Are you using outdated sales tactics? A sales tactic won’t always be applicable, efficient or appropriate in every situation or time. Salespeople must be able to recognize when a certain action should be avoided.

How many sales reps have left their jobs because they were unhappy with their bosses? Our Voice of the Sales Rep survey puts the number at 47%. A recent Harris Poll report points out that up to 70% of employees report having had a toxic boss at some point. What are the toxic boss signs to look for?

Do you have good sales habits? The right habits make effective sellers. Successful reps have established routines and behaviors that push them above and beyond their goals.

How can you improve your sales hiring outcomes? Hiring sales reps, especially the right ones, has never been easy.  After all, the cost of a bad sales hire for B2B companies is now at $177,171 according to our research. Staying aware of the latest trends and following best practices in sales hiring can make a difference.

Have you mastered the trial close in sales? Trial closing is a strategy that sellers can use to gauge the level of buyer interest.

Back in the day, 500 years ago, job seekers used letters of introduction, or resumes, to obtain new positions. Even then, job seekers emphasized the skills and experience they would bring to a new position. Employers had no way of knowing whether they were telling the truth, unless a trusted individual confirmed the candidate’s claims.

Have you made it a priority to attend networking events? If not, you may be missing plentiful opportunities for leads, new insights and valuable connections.