August 27, 2021

It’s August 2021 which means one thing comes to mind, it’s time to start thinking about the November 2022 elections! That’s right, the 2022 midterms, which are 15 months away, and the ad spending associated with them, has already started to ramp up. Much like how the holiday season shopping season starts earlier and earlier each year, the political election cycle now seems never-​ending. For good reason too; it’s a cash cow for advertising. According to an AdImpact report, an estimated $9 billion in political ads will be spent during the upcoming election

August 23, 2021

The world of selling SEO is complex, with so many factors involved that it can be overwhelming. Add to that the ever-​evolving digital advertising landscape and it’s understandable if your clients, or even a veteran sales rep, can have a hard time keeping up. What is the status of SEO in 2021 and where does it go from here? Thanks to a recent worldwide study from brightlocal, there are now insights into what to charge your clients for SEO and what local businesses are looking to track when it comes to an SEO campaign. These insights come from the 550 businesses who responded to the survey. Topline findings show that 32% of these respondents believe that achieving local SEO success this year will be harder than it was last year. You can change their minds once you show them your expertise on SEO.

August 22, 2021

Kia Roberts is the founder of Triangle Investigations. Her company performs third-​party investigations for companies into allegations of misconduct, including sexual harassment, discrimination, and bullying. In this episode, we discuss: new standards for HR investigations in 2021; new technology for HR reporting by staff; former New York Governor Andrew Cuomo sexual harassment and resignation discussion; and proactive steps every business owner/​organization needs to implement immediately

August 20, 2021

It’s the middle of August, which means Halloween stores are popping up left and right, which means that Thanksgiving is right around the corner, which means it’s already Christmas shopping season. Crazy, right? While that might sound absurd, according to a survey from Shopkick, the holiday season is set to launch sooner than ever this year.

August 16, 2021

With each passing year, more and more states are opening the door to online sports betting. What was once considered taboo, now is an established enough industry that this past April, the NFL announced official partnerships with three online sports betting sites. 12 states currently have fully legalized sports betting and many more have legislation at various points of passage and debate. Now is the time to help your advertisers profit with these sites, and according to a survey of adults 21 and over in these states, conducted by Cumulus Media and Westwood One, AM/​FM radio listeners have emerged as the best target audience.

August 15, 2021

Bianca is also the President of Social Intelligence, a consumer reporting agency focused on online risk for human resources. In this episode, we discuss: cancel culture, how to conduct social media HR screenings compliantly, recommendations on social media company policies; and gray areas in social media interpretation by HR and employees. New trends including misgendering and pronoun usage nuances

August 13, 2021

The last few years have presented an interesting evolution for brands and brand awareness. For example, there has been far more engagement on social media, with brands actively approaching the comment section more as unique individuals versus milquetoast PR-​like statements. And, unlike in the past, there has been a bigger embrace of social change, like the embrace of the LBGTQ+ community and the Black Lives Matter movement. One age group, perhaps surprisingly, most in-​line with this social evolution of brands is baby boomers.