Manage Smarter 172 — Reland Logan: Using Social Media for Lead Gen

Reland Logan on the Manage Smarter show from SalesFuel

Reland Logan specializes in helping entrepreneurs + influencers turn their social media into scroll stopping money makers without the time suck. She is passionate about diversity in marketing and actively works to create change through her podcast and sitting on the American Marketing Association DEI subcommittee. 

If you really hope to have a money-​making social media, massively increase revenue (no matter what you sell), and connect with your ENTIRE community then she can definitely help you. Also a podcast host of a show called Our Diverse Pineapple Tribe.

In this episode, Audrey, Lee and Reland discuss:

  • Using a wheel approach to social media vs. a funnel
  • Explaining the MAKE acronym and the types of posts to create
  • How to monetize your social media and increase lead gen through it
  • Other ideas for Calls-​To-​Action to try

None of us want just pushy sales messages, they’re uncomfortable for everybody involved. That’s when you get deleted, blocked. When you’re going into social media, you have to build trust. I don’t believe in funnels, I believe in wheels."

Reland Logan

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Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
@LoriLightfoot what are you doing other than raising taxes to make Chicago attractive to natives so we can finally… — 1 week ago
Audrey Strong