Manage Smarter 172 — Reland Logan: Using Social Media for Lead Gen

HOSTED BY C. LEE SMITH AND AUDREY STRONG
Featured image for “Manage Smarter 172 — Reland Logan: Using Social Media for Lead Gen”
Listen to this Episode
Watch this Episode

Reland Logan specializes in helping entrepreneurs + influencers turn their social media into scroll stopping money makers without the time suck. She is passionate about diversity in marketing and actively works to create change through her podcast and sitting on the American Marketing Association DEI subcommittee. 

If you really hope to have a money-​making social media, massively increase revenue (no matter what you sell), and connect with your ENTIRE community then she can definitely help you. Also a podcast host of a show called Our Diverse Pineapple Tribe.

TeamTrait behavioral assessment test

In this episode, Audrey, Lee and Reland discuss:

  • Using a wheel approach to social media vs. a funnel
  • Explaining the MAKE acronym and the types of posts to create
  • How to monetize your social media and increase lead gen through it
  • Other ideas for Calls-​To-​Action to try

“None of us want just pushy sales messages, they’re uncomfortable for everybody involved. That’s when you get deleted, blocked. When you’re going into social media, you have to build trust. I don’t believe in funnels, I believe in wheels."

Reland Logan

Connect with Reland Logan:

Build Credibility and Effective Leadership with the Manage Smarter Show:


Connect with SalesFuel:

Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

Fact Checked & Editorial Guidelines 

Our Fact Checking Process

We prioritize accuracy and integrity in our content. Here's how we maintain high standards:

  1. Expert Review: All articles are reviewed by subject matter experts.
  2. Source Validation: Information is backed by credible, up-​to-​date sources.
  3. Transparency: We clearly cite references and disclose potential conflicts.
Reviewed by: Subject Matter Experts 

Our Review Board

Our content is carefully reviewed by experienced professionals to ensure accuracy and relevance.

  • Qualified Experts: Each article is assessed by specialists with field-​specific knowledge.
  • Up-​to-​date Insights: We incorporate the latest research, trends, and standards.
  • Commitment to Quality: Reviewers ensure clarity, correctness, and completeness.

Look for the expert-​reviewed label to read content you can trust.

Share: