Media Sales Today
Late last year, WARC called out the shrinking middle class as an area of concern for marketers in 2026. Analysts have consistently pointed out that the top 20% of U.S. households, measured in income, increasingly account for a disproportionate share of spending. Looking ahead, your accounts should be targeting affluent households.
Chocolate is a favorite food and topic of conversation for most consumers. If your accounts are preparing to introduce new chocolate products to the local market, they need the right marketing strategy. You can show your accounts the latest audience data and marketing trends for chocolate lovers and show them how to advertise the benefit of chocolate.
Several media spending analysts have come out with their final projections for the U.S. ad market. As the new year approaches, media sellers should consider these projections along with the opinion of media sales managers. That information was just released in the latest State of Media Sales survey. In addition, advertising themes will make a different in the new year.
Consumers spend a lot of time listening to their favorite content these days. This means marketers have more opportunity to reach them. How does the ad-supported audio market break out? And how do podcast advertisements connect with consumers? New research on the ad market and on the podcast listening audience answers these questions.
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