Media Sales Today
Media Sales Today
The Small Business Optimism Index from the National Federation of Independent Businesses (NFIB) reports a cautious outlook in its most recent update. Published quarterly, the report measured a decline in March. The index stands at 97.4, which is below the 51-year average of 98. This state of affairs mean media sellers must roll out their best guidance on local advertising for small business.
Your accounts’ media planning and buying budget may be seriously disrupted as a result of the turmoil surrounding tariffs. Some accounts indicate up to a 10% cut in advertising may be coming. Before your accounts make drastic changes, help them review their plans. Don’t let them make assumptions about which media channels work without careful analysis.
The latest CMO Survey produced by Duke Fuqua School of Business reflects what many business leaders already know. Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI.
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