January 2, 2026

Late last year, WARC called out the shrinking middle class as an area of concern for marketers in 2026. Analysts have consistently pointed out that the top 20% of U.S. households, measured in income, increasingly account for a disproportionate share of spending. Looking ahead, your accounts should be targeting affluent households.

December 29, 2025

Despite feeling the pinch of challenging economic times, teens have money to spend. Knowing this, marketers should finesse their advertisements for teens. They can reach this audience while they are in their habit-​forming years and are open to new products and brands.

December 26, 2025

Chocolate is a favorite food and topic of conversation for most consumers. If your accounts are preparing to introduce new chocolate products to the local market, they need the right marketing strategy. You can show your accounts the latest audience data and marketing trends for chocolate lovers and show them how to advertise the benefit of chocolate. 

December 19, 2025

Several media spending analysts have come out with their final projections for the U.S. ad market. As the new year approaches, media sellers should consider these projections along with the opinion of media sales managers. That information was just released in the latest State of Media Sales survey. In addition, advertising themes will make a different in the new year.

December 15, 2025

Consumers spend a lot of time listening to their favorite content these days. This means marketers have more opportunity to reach them. How does the ad-​supported audio market break out? And how do podcast advertisements connect with consumers? New research on the ad market and on the podcast listening audience answers these questions.

Get more media sales tips like this in the free AdMall mobile app.

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December 31, 2025

Josh Arnold, a marketing consultant for Zimmer Radio & Marketing, has been selling media for five years and has been using AdMall his entire time in sales. Arnold took what he knew from AdMall’s local account intelligence report when approaching a local supermarket, looking to close a traditional radio ad campaign.

December 10, 2025

Courtney Carter, a senior account executive for WHO13 TV, has been selling media for over a decade at her current position, and she has been using AdMall nearly all that time. One day, an idea to approach multiple assisted living facilities sprung to mind after she decided to use AdMall’s prospecting tools.

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Manage Smarter, Sue Heilbronner, Passionate Ambivalence, Never Ask For The Sale, sales strategy, rate integrity, referrals, testimonials, SalesCred, SalesFuel
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Mark Hunter, A Mind for Sales, sales mindset, prospecting with integrity, Manage Smarter, sales management, podcast, SalesFuel
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Richard Weylman, Client Retention, Customer Loyalty, Customer Satisfaction, Manage Smarter, SalesFuel
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category design, superconsumers; business category, go to market strategy, go to market, product launch, sales, Eddie Yoon, Category Pirates, Manage Smarter, SalesFuel
Go for No, Andrea Waltz, When They Say No, rejection, sales, leadership, Manage Smarter, SalesFuel
sales pipeline, sales pipeline management, ignite selling, Steve Gielda, Manage Smarter, SalesFuel
Brynne Tillman, social selling. social sales link, linkedin, chatgpt, ai, social media, manage smarter, podcast, SalesFuel SalesCred, sales credibility, digital credibility
Darren Horwitz, Ten Ten, rebranding, branding, rebrand, brand implementation; marketing communication. Manage Smarter, podcast, AdMall, SalesFuel
Stephanie Nivinskus,Manage Smarter,Company Credibility,Sales,SizzleForce Marketing,SalesFuel
Kevin Manney, AI, artificial intelligence, chatgpt, category design, new business, manage smarter, salesfuel
Jon Morris, Ramsay Innovations, marketing agencies, advertising agency, financials, forecasting, budgeting
Anthony Iannarino talks about sales process and increasing revenue on the Manage Smarter podcast from SalesFuel
David Saltzman talks about storytelling on the Manage Smarter podcast from SalesFuel
Jeb Blount Selling in a Crisis Recession Sales Manage Smarter
Skot Waldron on the Manage Smarter show from SalesFuel
Darrell Amy on the Manage Smarter Show by SalesFuel
Teresa Mitrovic on the Manage Smarter Show by SalesFuel
Neil Day from R-Zero on the Manage Smarter Show by SalesFuel
Chandler Bolt on the Manage Smarter Show by SalesFuel

Manage Smarter is the bi-​weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.

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