April 25, 2025

The Small Business Optimism Index from the National Federation of Independent Businesses (NFIB) reports a cautious outlook in its most recent update. Published quarterly, the report measured a decline in March. The index stands at 97.4, which is below the 51-​year average of 98. This state of affairs mean media sellers must roll out their best guidance on local advertising for small business.

April 18, 2025

Your accounts’ media planning and buying budget may be seriously disrupted as a result of the turmoil surrounding tariffs. Some accounts indicate up to a 10% cut in advertising may be coming. Before your accounts make drastic changes, help them review their plans. Don’t let them make assumptions about which media channels work without careful analysis.

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Sell Smarter® Awards

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February 11, 2025

Ben Mendoza, an eight-​time Sell Smarter Award! winner from KKTV, has leveraged multiple AdMall sales tools to close many sales over the years. From Local Account Intelligence Reports, to AudienceSCAN profiles and to Consumer Expenditure data to Advertising Response statistics, Mendoza has used it all. However, this time, when he approached a local business, he turned to one of AdMall’s newest tools, the AI Idea Generator, to assist him with crafting a real estate digital ad campaign.

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Executive Interviews

category design, superconsumers; business category, go to market strategy, go to market, product launch, sales, Eddie Yoon, Category Pirates, Manage Smarter, SalesFuel
Go for No, Andrea Waltz, When They Say No, rejection, sales, leadership, Manage Smarter, SalesFuel
sales pipeline, sales pipeline management, ignite selling, Steve Gielda, Manage Smarter, SalesFuel
Brynne Tillman, social selling. social sales link, linkedin, chatgpt, ai, social media, manage smarter, podcast, SalesFuel SalesCred, sales credibility, digital credibility
Stephanie Nivinskus,Manage Smarter,Company Credibility,Sales,SizzleForce Marketing,SalesFuel
Kevin Manney, AI, artificial intelligence, chatgpt, category design, new business, manage smarter, salesfuel
Jon Morris, Ramsay Innovations, marketing agencies, advertising agency, financials, forecasting, budgeting
Anthony Iannarino talks about sales process and increasing revenue on the Manage Smarter podcast from SalesFuel
David Saltzman talks about storytelling on the Manage Smarter podcast from SalesFuel
Jeb Blount Selling in a Crisis Recession Sales Manage Smarter
Skot Waldron on the Manage Smarter show from SalesFuel
Darrell Amy on the Manage Smarter Show by SalesFuel
Jeff Risley on the Manage Smarter Show by SalesFuel
Michael Buzinski on the Manage Smarter Show by SalesFuel
Lee Salz on the Manage Smarter Show podcast on SalesFuel for sales managers salespeople and leadership
Charlie Bailes on the Manage Smarter Show podcast from SalesFuel
Amy Franko on the Manage Smarter Show from SalesFuel
Sky Stephens on the Manage Smarter podcast from SalesFuel
Rishad Tobaccowala on the Manage Smarter podcast from SalesFuel
Glenn Rudin of Always Been Creative on the Manage Smarter podcast from SalesFuel
Manage Smarter with Doug Fletcher; Professional Services and Business Development
Anthony Iannarino
Jon Zellner
Jeffrey Hayzlett
Jeffrey Gitomer

Manage Smarter is the bi-​weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.

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