AdMall’s AI Idea Generator Drives $11,600 Roofing Ad Campaign

What did a family-owned business want to achieve with a roofing ad campaign?

Amber Smith, an account executive from Federated Media, has been selling media for under two years. In that time, she has been using AdMall, which helped her feel more confident when approaching a local roofing company.

“[The owner] is fourth generation and does all the work alongside his crew,” said Smith. “He’s very down-to-earth and hardworking. [Their challenge was] getting in front of clients seeking a new roof.”

How did AdMall overcome that challenge?

Smith turned to AdMall’s AI Idea Generator to get started on the right path by creating a roofing ad campaign.

“I used the AI Idea Generator to help with script ideas for a roofing company,” said Smith. “It helped me create a fun and catchy commercial.”

From the tool, Smith created a roofing ad campaign consisting of 30-second commercials and weather billboards.

What was the final result?

The annual roofing ad campaign sale amounted to $11,600. Smith also had advice for any other sales reps who are new to AdMall and are looking to get the most out of the product and tools.

“AdMall is such a useful tool,” said Smith. “It is always my starting point when trying to come up with a VBR, prospecting and even when doing creative.”

You can submit your own sales success story HERE! If your story qualifies for an AdMall Sell Smarter Award, you'll receive a $75 Amazon e‑gift card.

The AdMall AI Idea Generator is a feature integrated into select AdMall intelligence reports that helps you quickly generate advertising concepts, campaign ideas, calls-to-action, email templates, blog post ideas, and more. Each idea is tailored to a specific industry, audience or account segment. This tool is designed to provide inspiration and actionable starting points for your proposals and client pitches, making the sales process more efficient and creative.

You can access the AI Idea Generator within the following AdMall intelligence reports:

• Local Account Intelligence
• Major Account Intelligence
• Automotive Intelligence
• AudienceSCAN

Using this feature can help you deliver fresher, industry-relevant content and suggest effective strategies for your clients.

More About: Roofing/Siding Contractors

Roofing contractors repair, replace and maintain roofs on residential, commercial and industrial buildings. Most roofers learn this trade with on-the-job training, and a formal apprenticeship training program can last up to three years. Roofing companies may also sell services such as insulation and siding and therefore present themselves as experts on maintaining the exterior materials of homes and buildings.

Roofing firms may also specialize in materials such as slate. When working with clients, roofers may have to bid on projects in order to win jobs. Contractors may also regularly apply to stay on pre-qualified contractor lists in order to be eligible to bid on projects.

Roofing contractors generally compete with each other. Small local companies may find that they need to create business partnerships with large home builders who enter the local market in order to be sure they are contacted when new housing projects are started.

The outlook for the industry is about even with general economic growth. Installation of roofs on new buildings is closely linked to the general housing and construction market. Key industry issues include the costs of liability insurance and materials, as well as the difficulty in finding local employees to take these positions, which has often led to the hiring of immigrant and sometimes illegal laborers. Immigration policies will have a major impact on this industry.

The U.S. has about 101,679 roofing companies. Revenue totals $76.4 billion.

Roofing contractors are experiencing strong demand, with 78% anticipating growth in 2026 and 89% expecting growth over the next three years.