Media Sales Today
How much ad spending went to out-of-home formats last year? The Outdoor Advertising Association of America (OAAA) reports it was $9.46B. The 3.6% spending increase over the previous year marks one of the most significant OOH advertising trends. Marketers can optimize outcomes by understanding which target audiences are most likely to respond to OOH messaging, as reported by AudienceSCAN.
What percent of revenue will the average business spend on marketing this year? The latest CMO survey from Duke’s Fuqua School of Business says it will be 9%. Some verticals will spend more than others, as highlighted in our State of Media Sales survey. In addition, new complexities are leading businesses to outsource for expertise in digital marketing.
How many voters turn out for midterm elections? In 2022, it was 46.8%. AudienceSCAN, powered by SalesFuel, reports that around 38% of U.S. adults identify as frequent voters. Here are the political advertising strategies that your accounts, such as local campaign managers, can use to attract attention and drive more voters to the polls. And we have guidance for brand managers who want to avoid alienating consumers as well.
As your accounts generate marketing and ad material, do they know which format their B2B prospects prefer? The latest content from Digitalzone points to videos (34%) and infographics (32%). But SalesFuel’s B2B BuyerSCAN research indicates that there’s a lot more to know about the B2B buying process.
How many consumers fear their savings plans will be derailed this year? A Harris Poll for the Journal of Accountancy reports it’s around 50%. This mindset can make it challenging for your accounts that turn to splurge marketing tactics. Around 16% of U.S. adults will spend extra money for special occasions, reports AudienceSCAN. Let's review the best ways to reach them.
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Why wasn’t the client getting the most out of their current home remodeler digital campaign? Fred Terranova, digital expert from OnMedia, has closed multiple sales using AdMall. He knew there were multiple tools at his disposal when approaching a local client. That client had no digital footprint but was curious about the potential benefits of a home remodeler digital campaign that Terronova could provide.
How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.
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