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Every B2B sales team needs credibility to win the trust of the people they serve. Without credibility, there is no trust. Without trust, there is no sale.

But for sales teams in some verticals, a high degree of credibility is not just required, it's crucial for handling sensitive data, providing vital services, and building the long-​term relationships needed to be successful:

• Financial Services
• Wealth Management
• IT and Network Services
• Legal Services
• Business Consulting
• Marketing Agencies
• Real Estate
• Construction Services and Architecture
• Health Care and Medical

If any of these sound like your team, SalesCred PRO was made for building credibility and accreting buyer trust — which multiplies opportunities to close deals that will transform your career.

Since 1989, SalesFuel, the company behind SalesCred PRO, has empowered more than 150,000 sales executives to build credibility with prospects by understanding their business, sharing relevant research and asking smarter discovery questions. We have served some of the largest (and smallest) sales teams with exclusive research, proprietary data and the skills to use it.

Yes. In addition to standard on-​boarding training, our SalesCred PRO clients also have two learning programs available to them:

1. SalesCred Certification — This e‑learning course is provided as part of your SalesCred PRO subscription. It will make you an expert at building credibility with accounts and prospects using the Hierarchy of Sales Credibility. Each module includes an exercise and knowledge check. Upon completion of each module, you will receive a digital badge — a credential you can display on LinkedIn or social media.
2. SalesCred Master Classes — These live, immersive and inclusive master classes are customized to your unique personalities and objectives.We identify sales credibility gaps for the company and each salesperson and what's causing them. Then we use our expertise, and crowdsource the wisdom in the room, to develop strategies for improving these perceptions. SalesCred Master Classes are delivered by Zoom or in person. Best for teams of 10–50 people. They are included in the highest service tier of SalesCred PRO subscriptions and are available a la carte to all other clients.

Learn more about SalesCred learning programs

SalesCred PRO platform support is provided by using the Help+Support option on the menu. Your service level may also provide you with a dedicated account manager.

Credibility Coaching is available for an additional fee by Global Sales Credibility Authority C. Lee Smith. Learn more here.

SalesFuel, Inc. will never share your personal or business information with any third party. Please view SalesFuel’s privacy policy for more information.

CRM integration is under development and will be available in the next release. The following CRMs will be able to share data with SalesCred PRO:

• Salesforce
• Microsoft Dynamics
• Act!
• ActiveCampaign
• Close​.io
• Copper
• Hubspot
• Pipedrive
• Salesflare
• Zendesk Sell
• Zoho CRM

Yes. We reward credible consultants for subscriptions resulting from their referrals. Ask us for more information.

SalesCred and SalesCred PRO was created by C. Lee Smith

Lee is one of the country’s foremost experts on developing high-​performing sales teams and a ground-​breaking leader on sales credibility. He is the author of the Amazon bestseller SalesCred: How Buyers Qualify Sellers and CEO of sales research firm SalesFuel.

Lee was named one of Selling Power Magazine’s Leading Sales Consultants for seven straight years. He has more than 30 years of experience in sales and sales management. He is also a Certified Professional Behavioral Analyst who understands the brain science of influence.

Lee is a dynamic keynote speaker, C‑Suite Network Advisor and member of the Entrepreneur Leadership Network. He is also the co-​host of the Manage Smarter™ show on Spotify, iHeart Radio and C‑Suite TV.

SalesCred PRO was created by and is supported by SalesFuel. Recognized as one of the top sales enablement solution providers by Selling Power magazine, this Columbus, Ohio-​based sales research firm has been empowering sales professionals to Sell Smarter® for 35 years.