Improve How Buyers Perceive You,
Earn 'Trusted Advisor' Status Faster

Free Daily Insight

Sales Article Summaries
Top-​Line Buyer Behavior Research
Exclusive Sales Credibility Content

Sales Skills

Personalized Sales Tips
and Sales Credibility Guidance
Based on Your Selling Tendencies

Soft Skills

Personal Mindset Strategies
and EQ/​Soft Skill Tips
Based on Your Psychometric Profile

Social Intelligence

Analysis of Your Digital Footprint
Company Reputation
Problematic Social Media

Sales Intelligence

Prospect Meeting Prep Reports
Competitor Monitoring
Pre-​Sales Research

Credential Building

Sales Builder Digital Badges
Sales Credibility Certification
Sales Manager Training

Some features require in-​app purchase.

More About the SalesCred App

Most salespeople aspire to achieve the level of “trusted advisor” with their prospects and accounts. Sales credibility is the pathway to earning trust. In fact, it’s a prerequisite.

Being perceived as a credible source of knowledge that can solve problems is what gains access to top decision-​makers, sensitive business information and the leverage needed to close sales.

Every word and action taken by salespeople, at all stages of the sales process, should boost your credibility, enabling you to earn the buyer’s trust. The major problem is that most salespeople unknowingly limit their success by pushing their prospects away with the words they speak and the actions they take every day.

The old-​fashioned idea of sales is exactly backwards. When selling in the digital age, you don’t qualify the buyer – the buyer qualifies you.

Bottom line — you need to boost your sales credibility to win the accounts that can transform their business.

The SalesCred app helps sales professionals earn trust with buyers by improving your credibility, mindset, sales skills, and pre-​call research. The app is a self-​discovery tool providing customer data, conversation starters, customized strategies based on your psychographic profile, and more.

The SalesCred app for iOS and Android devices helps salespeople :
  • Discover how buyers see you before they'll see you
  • Lead conversations with Relevant Value™ and smarter questions
  • Improve your sales mindset daily
  • Be prepared for every meeting with timely and relevant pre-​sales research
  • Build credibility with each prospect using the Hierarchy of Sales Credibility
  • Stand apart from every other salesperson vying for the same business
App users can even build their credentials through the SalesCred Certification with digital badging that can be displayed on LinkedIn and social media.
  • New sales professionals looking to build best practices and overcome a lack of experience in the job
  • The top 15% of seasoned sales professionals who always want to sharpen their skills
  • Entrepreneurs who want new ways to present themselves and their company
  • Self-​employed professionals who work and sell simultaneously and seek referrals
  • Consultants whose work is directly tied to “trusted advisor” status

All users can read daily Conversation Starters, watch the CredTalk interviews and topline results from SalesFuel’s latest, exclusive research on sales credibility.

Many parts of SalesCred will become available once your free, science-​based psychometric assessment is completed. This involves completing three short questionnaires that will take approximately 20 minutes. When done, you will gain deep insights into your work and behavioral tendencies, your motivations, and your sales and leadership traits.

Additional functionality can be unlocked through in-​app purchases.

Overall, the SalesCred app offers the following features:

  • Free daily insights and executive summaries of human-​curated sales articles
  • Top-​line research on buyer behavior by vertical category
  • Mindset improvement tips
  • Social intelligence
  • Pre-​sales intelligence
  • Sales skill and soft skill development
  • Certification/​credential-​building badging program
  • Self-​awareness of your motivators, tendencies and work tendencies
  • Tips based on the LinkedIn profiles, social media and posted content by the companies you represent

You can even get prospect-​specific Meeting Prep reports so you can be prepared to deliver on every sales call. There are also options for monitoring — automatic updates to the report for 3 or 12 months for prospects with longer sales cycles. 12 month monitoring is also ideal for keeping your eye on your competitors.

The SalesCred Certification course allows you to fully understand and apply sales credibility to your everyday sales efforts. You also earn digital badges for your LinkedIn profile that impress your current and future employer.

These options, plus more to come, support the app financially. So if you like the app, give them a try!

App users have two training programs available to them at preferred rates.

  1. SalesCred Certification — Based on SalesCred: How Buyers Qualify Sellers by C. Lee Smith, this in-​app e‑learning course will make you an expert at building credibility with accounts and prospects using the Hierarchy of Sales Credibility. Each module includes an exercise and knowledge check. Upon completion of each module, you will receive a digital badge — a credential you can display on LinkedIn or social media.
  2. Sales Manager Training — Based on The Sales Manager's Guide to Greatness by Kevin F. Davis, this is the online sales manager training course every sales manager needs to immediately increase effectiveness and drive sales growth.

C. Lee Smith is one of the country’s foremost experts on developing high-​performing sales teams and a ground- breaking thought leader on sales credibility. He is the author of the Amazon bestseller SalesCred: How Buyers Qualify Sellers and CEO of sales research firm SalesFuel.

Lee was named one of Selling Power Magazine’s Leading Sales Consultants for 2022. He has more than 30 years of experience in sales and sales management.

A Certified Behavioral Analyst, Lee is also the creator of TeamTrait™, which uses psychometric assessments to identify high-​potential sales candidates and evaluate an organization’s current team strengths, weaknesses and job fit.

Lee is a dynamic keynote speaker, C‑Suite Network Advisor and member of the Entrepreneur Leadership Network. He is also the co-​host of the Manage Smarter™ show on Spotify, iHeart Radio and C‑Suite TV. 

The app developer is SalesFuel, Inc. The development team was led by Paul Mascari.

SalesFuel was founded by C. Lee Smith in Columbus, Ohio in 1989. Sales is the revenue engine of your company. We provide the fuel.

We believe that business today must be data-​driven, adaptive, caring and consultative. It's all about intelligence — the kind of vital information you can't find on Google or LinkedIn. But it's also about knowing how to leverage that intelligence into productivity — and our team of sales, marketing and management strategists are here to guide you every step of the way.

You can contact support via the SalesCred Help + Support accessible from the app's Account Settings page. Tap on the icon or headshot on the upper right corner of the app.

SalesFuel, Inc. respects your privacy and will not share your personal information with any third-​party. Please view SalesFuel’s privacy policy for more information.

Download the free app from the Apple App Store or Google Play store today!

Integration with Leading CRMs