Build
Credibility
with Buyers

with personalized strategies
based on your unique
psychographic profile

Discover
How Others
See You

Make sure you're seen as someone worth talking to.
Get more calls, emails returned.

SalesCred sales intelligence conversational intelligence

Attract the Business You Want Most

Speak credibly about
the prospect's priorities.
Build rapport with key decision makers.

SalesCred sales credibility sales skills sales training app C. Lee Smith

New to Sales?
Level the
Playing Field

Develop key skills based on your natural behavior
and selling tendencies

Keep an Eye
on Your
Competition

Don't get blindsided.
SalesCred's Competitor Monitoring
keeps you in the know

Be More Influential with Decision Makers

Speak from a position of strength. Stand apart from other salespeople.

Earn Digital Credentials

Share on your LinkedIn profile or
email signature for your next prospect
(or next employer)

Download on the

App Store

Get it on

Google Play

Improve How Buyers Perceive You,
Earn 'Trusted Advisor' Status Faster

Free Daily Insight

Sales Article Summaries
Top-Line Buyer Behavior Research
Exclusive Sales Credibility Content

Sales Skills

Personalized Sales Tips
and Sales Credibility Guidance
Based on Your Selling Tendencies

Soft Skills

Personal Mindset Strategies
and EQ/Soft Skill Tips
Based on Your Psychometric Profile

Social Intelligence

Analysis of Your Digital Footprint
Company Reputation
Problematic Social Media

Sales Intelligence

Prospect Meeting Prep Reports
Competitor Monitoring
Pre-Sales Research

Credential Building

Sales Builder Digital Badges
Sales Credibility Certification
Sales Manager Training

Some features require in-app purchase.

FACT

Only 1 in 4 Americans view salespeople as credible in what we say and do.

Salespeople start from behind with every new business relationship we seek to make.

Want to be their trusted advisor?

You cannot become a trusted advisor if you do not first have a high degree of credibility.

Are you doing enough to be known as someone who knows what they are talking about?

Personal branding is how you want to be seen.

Sales Credibility is how buyers actually see you.

It varies for every account and prospect you have.

Salespeople think a lot about how to qualify buyers.

You should be thinking about how buyers qualify (and disqualify) you.

Salespeople build or destroy credibility with every email, call or Zoom meeting.

FACT

Salespeople don't get the chance to make the first impression. LinkedIn and Google do that.

63% of B2B buyers research the salesperson online before taking a call or meeting with them. What will they find?

Not getting referrals?

Lack of referrals and testimonials is a sign of lack of credibility.

Credible people want to do business with credible people.

Not getting repeat sales?

Repeat sales only happen if what you do matches what you say and promise.

Credible salespeople do not make supply chain excuses.

SalesCred sales credibility sales intelligence app iOS android google play

More About the SalesCred App

Why does sales credibility matter?

Most salespeople aspire to achieve the level of “trusted advisor” with their prospects and accounts. Sales credibility is the pathway to earning trust. In fact, it’s a prerequisite.

Being perceived as a credible source of knowledge that can solve problems is what gains access to top decision-makers, sensitive business information and the leverage needed to close sales.

Every word and action taken by salespeople, at all stages of the sales process, should boost your credibility, enabling you to earn the buyer’s trust. The major problem is that most salespeople unknowingly limit their success by pushing their prospects away with the words they speak and the actions they take every day.

The old-fashioned idea of sales is exactly backwards. When selling in the digital age, you don’t qualify the buyer – the buyer qualifies you.

Bottom line — you need to boost your sales credibility to win the accounts that can transform their business.

What does the SalesCred app do?

The SalesCred app helps sales professionals earn trust with buyers by improving your credibility, mindset, sales skills, and pre-call research. The app is a self-discovery tool providing customer data, conversation starters, customized strategies based on your psychographic profile, and more.

The SalesCred app for iOS and Android devices helps salespeople :

Discover how buyers see you before they'll see you
Lead conversations with Relevant Value™ and smarter questions
Improve your sales mindset daily
Be prepared for every meeting with timely and relevant pre-sales research
Build credibility with each prospect using the Hierarchy of Sales Credibility
Stand apart from every other salesperson vying for the same business

App users can even build their credentials through the SalesCred Certification with digital badging that can be displayed on LinkedIn and social media.

Who is the SalesCred app for?

New sales professionals looking to build best practices and overcome a lack of experience in the job
The top 15% of seasoned sales professionals who always want to sharpen their skills
Entrepreneurs who want new ways to present themselves and their company
Self-employed professionals who work and sell simultaneously and seek referrals
Consultants whose work is directly tied to “trusted advisor” status

What are the key features of the app?

All users can read daily Conversation Starters, watch the CredTalk interviews and topline results from SalesFuel’s latest, exclusive research on sales credibility.

Many parts of SalesCred will become available once your free, science-based psychometric assessment is completed. This involves completing three short questionnaires that will take approximately 20 minutes. When done, you will gain deep insights into your work and behavioral tendencies, your motivations, and your sales and leadership traits.

Additional functionality can be unlocked through in-app purchases.

Overall, the SalesCred app offers the following features:

Free daily insights and executive summaries of human-curated sales articles
Top-line research on buyer behavior by vertical category
Mindset improvement tips
Social intelligence
Pre-sales intelligence
Sales skill and soft skill development
Certification/credential-building badging program
Self-awareness of your motivators, tendencies and work tendencies
Tips based on the LinkedIn profiles, social media and posted content by the companies you represent

What can I get with in-app purchases?

You can even get prospect-specific Meeting Prep reports so you can be prepared to deliver on every sales call. There are also options for monitoring — automatic updates to the report for 3 or 12 months for prospects with longer sales cycles. 12 month monitoring is also ideal for keeping your eye on your competitors.

The SalesCred Certification course allows you to fully understand and apply sales credibility to your everyday sales efforts. You also earn digital badges for your LinkedIn profile that impress your current and future employer.

These options, plus more to come, support the app financially. So if you like the app, give them a try!

What training programs are available for sales credibility?

App users have two training programs available to them at preferred rates.

SalesCred Certification — Based on SalesCred: How Buyers Qualify Sellers by C. Lee Smith, this in-app e‑learning course will make you an expert at building credibility with accounts and prospects using the Hierarchy of Sales Credibility. Each module includes an exercise and knowledge check. Upon completion of each module, you will receive a digital badge — a credential you can display on LinkedIn or social media.
Sales Manager Training — Based on The Sales Manager's Guide to Greatness by Kevin F. Davis, this is the online sales manager training course every sales manager needs to immediately increase effectiveness and drive sales growth.

Who created SalesCred?

C. Lee Smith is one of the country’s foremost experts on developing high-performing sales teams and a ground- breaking thought leader on sales credibility. He is the author of the Amazon bestseller SalesCred: How Buyers Qualify Sellers and CEO of sales research firm SalesFuel.

Lee was named one of Selling Power Magazine’s Leading Sales Consultants for 2022. He has more than 30 years of experience in sales and sales management.

A Certified Behavioral Analyst, Lee is also the creator of TeamTrait™, which uses psychometric assessments to identify high-potential sales candidates and evaluate an organization’s current team strengths, weaknesses and job fit.

Lee is a dynamic keynote speaker, C‑Suite Network Advisor and member of the Entrepreneur Leadership Network. He is also the co-host of the Manage Smarter™ show on Spotify, iHeart Radio and C‑Suite TV.

Who developed the SalesCred app?

The app developer is SalesFuel, Inc. The development team was led by Paul Mascari.

SalesFuel was founded by C. Lee Smith in Columbus, Ohio in 1989. Sales is the revenue engine of your company. We provide the fuel.

We believe that business today must be data-driven, adaptive, caring and consultative. It's all about intelligence — the kind of vital information you can't find on Google or LinkedIn. But it's also about knowing how to leverage that intelligence into productivity — and our team of sales, marketing and management strategists are here to guide you every step of the way.