Despite the general impression that consumers are constantly multitasking during work and leisure time, Mediamark Research and Intelligence reports a few statistics that suggest otherwise. At least half of our media time is spent engaging with a single form.

Here’s a list of how much of our at-home media time in a typical day is spent with a single form:

  • Newspapers 55%
  • Internet 53.8%
  • Magazines 53.6%
  • TV 49.4%
  • Radio 28.3%

Share this data with clients who may be concerned about reach when you propose the media mix for their next campaign.

[Source: Mediamark release, 9.16.08]