Nearly Half of Teens Regularly Make Purchases Online
What college students do online differs from teens, according to the Center for Media Design and ExactTarget. Two in 10 girl high school students (19%) go online to shop, though only 4% search out online deals. However, as college students, 27% of girls specifically search for deals online.
More than half of all teens and young adults (55%) use the Internet to communicate with friends and family. Girls in high school are twice as likely as girls in college to socialize with online friends (42% vs. 24%). Similarly, 59% of boys in high school say communicating with friends and family online is a primary reason for using the Internet, compared to 28% of male college students.
Boys in high school are significantly more likely than their girl counterparts to use the Internet strictly for research and information (18% vs. 7%).
Four in 10 teens (40%) spend 3-6 hours online each day. Facebook is their most visited website (41%), followed by Flickr (34%), YouTube (31%), Google (25%), Twitter (25%), and MySpace (21%).
The largest number of teens have two email accounts (41%), while 23% have only one, 21% have three, and 15% have more than four. Nearly eight in 10 (79%) check their email multiple times a day. That said, email is the least likely way they stay in contact with their friends. Text messaging, by far, is their preferred method of communication (51%), followed by meeting in person (29%), via Facebook (25%), and talking on the phone (6%).
Slightly more than half of all teens (55%) have Twitter accounts. Teen girls are slightly more likely than teen boys to have a Twitter account (51% vs. 49%).
Nearly half of teen Internet users (48%) regularly purchase products such as music, books, and clothing online, up from 31% in 2000, according to the Pew Internet & American Life Project.
Teens age 14-17 are more likely than those age 12-13 to have made an online purchase (53% vs. 38%). Girls aged 14-17 are also more likely than their boy counterparts to buy things online (57% vs. 48%).[Source: “What Teens Do Online,” “Teen Online Purchase Behaviors,” “Changing Habits Among Online Youth.” Youth Markets Alert/EPM Communications. 1 Aug. 2010. Web. 5 Aug. 2010.]